The Art and Business of Interior Design weekly podcast offers a deep dive into topics of interest to interior designers around the globe.
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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Interviews with fascinating people from a range of industries—from music and retail to journalism and technology—who are exploring their creative practices, inventing new ways of working, and helping shape a more inclusive world. In the 11th season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for.
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Produced by: Paul Lidgerwood, managing director, Joanne Davies, publisher of Australian Design Review and Architectural Review, Madeleine Swain, editor of Architectural Review and Niche Media. Australian Design Review
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In these changing times, you know your business needs a fresh approach to its strategy. Dina Goebel shares 40 years of business design experiences and tips on how to future-proof your business for long-term success. She shares up-front experiences on what works, and doesn't work, rather than just dwelling on theories. Visit her website: diaryofabusinessdesigner.com to download resources and ask questions.
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Ep.98 - Let's Talk to Nina Urzi about Getting Comfortable on the Construction Site.
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In this episode of The Business of Beautiful Spaces, I’m joined by Nina Urzi, a powerhouse who transitioned from the tech industry to transform her family’s overwhelmed construction business into a thriving 8-figure company. With her background in corporate HR, sales, and marketing, Nina leveraged her expertise to implement systems, streamline proc…
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40: Thought Habits for Business Growth with Amy Kemp
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Send Katie a Text Message!! Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares …
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In this episode of The Art & Business of Interior Design we provide a short recap of lessons learned in 2024 before we go silent for the holidays. As we usher in 2025, we have plans to bring you video of our podcast from our YouTube Channel. Subscribe now and click on the alert 🔔 bell on our YouTube Channel to start receiving podcast video alerts b…
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Ep. 97 - Let's talk about Prioritizing Wellbeing for Interior Designers in 2025
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In this podcast episode, we explore how niching down can help interior designers thrive in a competitive industry. Instead of trying to appeal to everyone, focusing on a specific audience allows you to sharpen your marketing focus, create meaningful connections, and position yourself as an expert. By identifying your strengths, passions, and the cl…
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Episode 11: Home Décor Trends On Their Way Out in 2025
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In this episode of the Art and Business of Interior Design, Southern Living Magazine published an article featuring interviews with several interior designers. The article focuses on nine home décor trends they predict will decline in popularity in 2025. These trends include quick fixes, impersonal spaces, ubiquitous accessories, all-neutral palett…
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Ep. 96 - Let's Streamlining Your Design Business: Work Smarter, Not Harder in 2025
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In this episode of The Business of Beautiful Spaces, we’re focusing on how to work smarter, not harder in 2025. As your design business grows, so do the demands on your time, energy, and resources. Streamlining your business isn’t just about saving time—it’s about creating a sustainable, profitable operation that delivers exceptional results for yo…
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39: How to Sustainably Grow a Design Firm with Jeanne Collins
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Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire…
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Episode 10: Tariffs and the Interior Design Industry
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In this episode of the Art and Business of Interior Design, join hosts Ryan and Shoshanna Shapiro as they dive into the world of interior design, exploring the unexpected impact of tariffs on this creative industry. Shoshanna Shapiro, Principal Designer, Sho and Co Interior Design Studio Brought to you by: Ryan Shapiro Photography…
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Episode 9: PR for Interior Designers
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In this episode of The Art & Business of Interior Design, listen as we take a deep-dive into the Guide to PR for Interior Designers that covers the importance of publicity, how it compares to other business growth strategies, and includes examples of successful PR campaigns by other interior designers. It then outlines a step-by-step process for cr…
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Ep. 95 - Let's Talk About Professional Photoshoots
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In this episode of The Business of Beautiful Spaces, we dive into the ins and outs of professional photoshoots for your interior design projects. From understanding the costs and time commitments to navigating usage rights and creating the perfect shot list, this episode covers everything you need to know to make the most of your photography invest…
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Episode 8: Dealing with Challenging Clients
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In this episode of The Art & Business of Interior Design, the podcast offers advice on how to navigate difficult clients. One source, an article from Ad Middle East, presents practical strategies for diffusing tension and fostering positive relationships with challenging clients. The other source, a YouTube video, likely delves into the topic throu…
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Ep.94 - Let's Talk About Planning for 2025 Business Goals
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In this episode of The Business of Beautiful Spaces, we dive into strategic planning for a profitable 2025. Laura shares essential steps for setting actionable business goals, including assessing expenses, determining project requirements, balancing consultations and larger projects, setting clear goals, and aligning marketing efforts to attract pr…
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38: 2025 Colors of the Year & Color Trends [Roundtable]
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Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of …
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Episode 7: Scaling Your Interior Design Business
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In this episode of The Art & Business of Interior Design, listen to practical advice on scaling an interior design business. They explore strategies such as expanding service offerings, streamlining operations, and leveraging technology to increase efficiency. Additionally, they emphasize the importance of team building, knowledge sharing, and deve…
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Ep.93 - Let's Talk About Advantages + Costs of Having a Design Studio
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In this episode, we dive into the advantages of having a dedicated design studio and how it can elevate your business. From projecting a more professional image and enhancing client trust, to showcasing your style and creativity in a real-world space, a studio offers unique benefits that go beyond what a home office can provide. We’ll explore how a…
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Episode 6: Getting Your Interior Design Work Published
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In this episode of The Art & Business of Interior Design, we dive into the secrets of getting your work featured in top design publications and high-traffic websites. From crafting a compelling narrative about your project to perfecting the photography and creating relationships with editors, we cover what it takes to make your work stand out. Brou…
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In this episode of The Art & Business of Interior Design, we demystify SEO specifically for interior designers looking to expand their online presence. This episode breaks down the essentials of search engine optimization—from choosing the right keywords to optimizing your website for better visibility in local searches. Brought to you by Ryan Shap…
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Episode 4: Space Planning for Veterans with PTSD
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In this special Veterans Day episode of The Art & Business of Interior Design, a recent study conducted by researchers at Texas A&M University has examined how architectural design can improve the lives of veterans living with Post-Traumatic Stress Disorder (PTSD). The study interviewed veterans with PTSD to understand how design elements like wind…
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Ep. 92 - Let's Talk Contracts with Lawyer Erica Canas
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Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal template…
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37: The Future of Interior Design in 2025 [The Table]
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Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically…
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Episode 3: Sophistication and Wellness in Luxury Living
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In this episode of The Art & Business of Interior Design we take a deep-dive into sophistication and wellness in luxury living. We explore the art of creating elevated, well-balanced spaces that blend luxury with holistic wellness. Join us as we dive into timeless design principles that bring beauty, tranquility, and functionality to luxury interio…
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Ep 91 - Let's Talk About Digital Marketing with Darla Powell of Wingnut Social.
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Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tail…
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36: Fall ‘24 High Point Market Trends with Diana Rushton
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Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and…
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Episode 2: The Impact of Professional Photography
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In this episode, let's take a deep-dive into using a professional photographer for interior design and how it offers significant benefits, elevating the presentation and appeal of each space. With an expert eye for composition, lighting, and detail, a professional photographer captures the true essence and quality of the design, highlighting its un…
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Episode 1: The Art & Business of Interior Design
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Welcome to our inaugural episode of The Art & Business of Interior Design where art meets business in the world of luxury design. Subscribe for weekly updates.Autor: Ryan Shapiro Photography
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EP. 90 - Let's Talk about using AI for Interior Designer with Douglas Robb from DesignHER
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Douglas envisions Interior Designher as a community hub where designers can finally learn, share, rent or buy the business skills they should have learned in school. In addition to all sorts of free education resources - from people who know what they’re talking about - Doug is collaborating with a few of our “experts” to create a series of no-cost…
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Ep. 89 - Let's Talk Brand Identity with Paisley Gamble
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With an eye for detail and a heart for storytelling and 19 years of experience, Paisley is a luxury interior designer known for blending cultural influences with timeless elegance. Her work spans from the Gold Coast of Australia to Oaxaca, Mexico, creating immersive spaces that evoke harmony and emotion. Paisley's global perspective and passion…
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Ep. 88 - Let's Talk About Facebook Ads with Marketing Strategist Amber Rose Thomas.
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Amber Rose Thomas is the visionary founder of "Launch with Amber," a bespoke service designed to elevate the effectiveness of Facebook Ads for coaches, experts, and course creators worldwide. Disappointed by the subpar results her clients experienced with traditional ad agencies, Amber, a Facebook™ Blueprint Certified Ads Manager and a CIM-accredit…
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35: Creative Burnout & Inspiration with Jennifer Bertrand
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Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s C…
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Ep. 87 - Let's Talk about Sustainability in Interior Design with Ashley Yeates
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Ashley is a passionate designer with two companies that create wonderful design outcomes: her interior design firm- AYI & Associates and her furniture company- Ashley Yeates. This designer and business owner wears many hats. But thanks to family and faith, this multitasking mom can stay grounded and continue to focus on her purpose. She is wanting …
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Ep. 86 - Let's Talk About Building Team Culture with Brittny Smith
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Brittny is the founder and creative director for Homesmith Design, delivering her signature modern minimalist style. An entrepreneur at heart, Brittny started Homesmith Design as a solo passion project and has quickly grown it into a successful design studio serving clients across the country, while preserving the personalized service and experienc…
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34: How to Scale Your Interior Design Business to 7-Figures
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Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wantin…
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Ep. 85 - Let's Talk About Attracting Brand Partnerships with Natalie Papier
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Natalie Papier is an interior designer, art curator, and TV personality based in Charlotte, North Carolina. Natalie believes that meaningful design starts with art and that homes should be a reflection of the people who live in them, full of life, character, and warmth. She is a host of Magnolia Network’s Artfully Designed, now in its second season…
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Ep.84 - Let's Talk to Suzanne Robson about Starting a Second Career in Interior Design
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In this episode we are talking to Suzanne Robson from Suzanne Robson Design located in Austrilia about the challenges involved in starting a second career in the interior design space along with running our own design businesses. Website: https://www.suzannerobsondesign.com.au/ Instagram: @suzannerobsondesign Profit Academy: https://theprofitacadem…
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33: How to Build & Design a Company Culture with Josh Dykstra
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Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra bac…
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S11E10: Activism in AI with Google’s Ovetta Sampson
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Ovetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an act…
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Ep.83- Let's Talk About the Power of Process with Rebecca Hay
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Rebecca Hay is known for her authentic, all-inclusive approach and has spent much of her design career building relationships with other designers and entrepreneurs. She has built a successful, 7 figure interior design business by trial and error, podcasts, online courses, and books. Over the last decade she has grown from an insecure student to ha…
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Ep. 82 -Let's Talk About Using an Art Advisor to Enhance Interior Design Services with Katharine Earnhardt from Mason Lane
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In this episode of "Let's Talk About Using an Art Advisor to Enhance Interior Designs," Laura Thornton chats with Katharine Earnhardt from Mason Lane Art Advisory. Katharine shares her extensive experience and insights on how contemporary art can elevate interior spaces. She discusses the importance of selecting art that not only complements the de…
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32: Art, Design, & Affordability [Roundtable]
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Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an impor…
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S11E9: What’s Love Got to Do With Business with Jorge Fontanez
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Jorge Fontanez is the CEO of B Lab, a non-profit network that believes business can be a force for good. B Lab is best known for certifying B Corps, companies that meet high standards of social and environmental performance and accountability. To become a B Corp, companies need to be transparently addressing things like DEI, their own climate footp…
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Ep. 81 - Let's Talk Designer Q+A for August 2024
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Designers questions are answered on the last Monday of the month. Send in your questions to get answered. More information on The Profit Academy for Interior Designers can be found here: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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Ep.80 - Let's Talk About Unlocking Profits: Why Interior Designers Must Embrace Wholesale Over Retail
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In this enlightening episode of our podcast, we delve into the crucial shift from retail to wholesale sourcing for interior designers and decorators. We explore why embracing wholesale can dramatically increase profit margins, ensure project exclusivity, and reduce competitive price shopping. The episode provides a wealth of information on where to…
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31: How to Make Money as an Interior Designer with Laura Thornton
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Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster,…
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Ep.79 - Let's Talk about Public Relations with Allyson Conklin of ACPR
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Boutique PR agency founder committed to helping new and heritage brands achieve awareness through meaningful earned media placements. I launched ACPR in 2010 on a mission to do better PR. I now lead a small team who serves ~15 forward thinking, industry disrupting visionaries in the beauty, home, and lifestyle spaces. Website: https://allysonconkli…
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S11E8: Poetry is Anti Capitalist with Tracy K. Smith
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Tracy K. Smith is a Pulitzer prize winning poet, professor and librettist who served as the U.S. Poet Laureate from 2017-2019. She’s published five poetry collections, two librettos and one memoir-manifesto. She is also a Professor of English and African and African American Studies at Harvard. Her most recent Libretto for the opera The Righteous i…
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Ep. 78 - Let's Talk About Fractional Marketing with Jason Shader Smith From MLH Agency
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Jason Shader Smith is the founder and principal of The MLH Agency, an integrated marketing agency providing full-service branding, public relations, and event curation services. Passionate about working with mission-led startups, he founded MLH in 2023 to provide small and medium-sized businesses with fractional marketing support. Today, the agency…
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30: 2024 Las Vegas Summer Market with Diana Rushton
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Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your…
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Ep.77 - Let's Talk Designer Q&A for July.
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In this month’s interactive episode of "The Business of Beautiful Spaces," Laura Thornton dives into the most pressing questions from interior designers. From tackling complex project challenges to refining business strategies, Laura offers tailored advice and insights to elevate your design practice. Whether you’re struggling with client communica…
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S11E7: Using Design to Show the World Your Truth with Dionna Dorsey and Production Designer Olivia Peebles
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In this episode of DB|BD Ellen McGirt and Jessica Helfand talk with two extraordinary women from two seemingly different corners of the design world: Dionna Dorsey and Olivia Peebles. We say “seemingly” because, while they occupy different design disciplines, they approach their work in similar ways. They are both multidisciplinary designers with t…
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Ep. 76 - Let's Talk Seasoned Insights: Navigating Misconceptions in Interior Design Business + So Much More with Sarah St. Amand
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Welcome to another episode of "Let's Talk Design," where we dive into the heart of interior design with the experts who shape our spaces. Today, I'm thrilled to introduce a very special guest, Sarah St. Amand. With over 25 years of experience, Sarah has masterfully assembled a dynamic and creative team at Sarah St. Amand Interior Design. They speci…
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