Najlepsze podcasty z kategorii: Building Material (2024)

1
2025 Market Predictions: What Building Product Companies Need to Know 22:59

13d ago22:59

22:59

As 2025 approaches, building product companies face a year of uncertainty and opportunity, from shifts in the commercial market to heightened competition. In this episode of Smarter Building Materials Marketing, Zach Williams and Beth PopNikolov sit down with Jim Wueste, VP of Carlisle Waterproofing, to offer their insights into what the future hol…

1
The Future of Building Materials Marketing: Platforms, People, and Possibilities 16:21

19d ago16:21

16:21

In this episode of Smarter Building Materials Marketing, Zach Williams and Beth PopNikolov sit down with Jim Wueste, VP of Carlisle Waterproofing, to discuss the challenges, opportunities, and critical shifts shaping the building materials industry. Discover why focusing on execution over market fluctuations matters, the untapped potential of platf…

1
How to Add Value & Win Customers in Today’s Economy 27:26

2M ago27:26

27:26

In this episode of Smarter Building Materials Marketing, Beth and Zach explore some key insights into giving customers and clients the kind of experience that will not only bring them to the table, but will build loyalty that will keep them there. Director of B2B Marketing for Techo-Bloc, Alex Cadieux, talks about how they moved from just building …

1
Digital Transformation Strategies for Building Materials 12:57

2M ago12:57

12:57

In this episode Zach talks with Matt Nichols, the founder and owner of Digiwise, about digital transformation. Matt breaks the process down into how to achieve and sell the strategies to digitally transform as a manufacturer as well as how to implement those strategies and hold to the milestones. Zach asks Matt to give the listeners some ideas abou…

1
2025 Sales And Marketing Outlook 44:27

2M ago44:27

44:27

In this episode Beth and Zach are joined by Grant Farnsworth to talk about the main questions they get asked about the sales and marketing outlook for 2025. They share stats as well as some of their own thoughts to help the listener understand the trends from the past few years following the pandemic, to what they see that will drive decisions in 2…

1
Product Launch Strategies & Finding Product Market Fit 21:49

3M ago21:49

21:49

In this episode hosts Zach Williams and Beth PopNikolov dive into the world of innovation and market disruption with Michael Rigney, the CEO and co-founder of Cala Systems. Cala Systems is introducing the first intelligent heat pump water heater for residential use. They are revolutionizing water heating with advanced sensors, software, and hardwar…

1
Building Materials Talent Recruitment: How to Hire Well and Be Hired by the Best 30:19

5M ago30:19

30:19

The CEO of SnapDragon, Mark Barnard, and host Beth PopNikolov sit down and talk about the labor market from multiple perspectives. As a recruiting firm, SnapDragon sees the side of both the people being recruited and the company looking for the right candidate. Mark gives some insights into the importance of candidates being introspective about wha…

1
AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive 9:34

7M ago9:34

9:34

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-…

1
How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors 23:51

7M ago23:51

23:51

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zac…

1
The Biggest Missing Piece in B2B Sales Training 18:21

7M ago18:21

18:21

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.Autor: Venveo

1
The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach 10:09

7M ago10:09

10:09

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.Autor: Venveo

1
Effective Scale and Growth Tactics in Uncertain Economic Conditions 21:01

8M ago21:01

21:01

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.Autor: Venveo

1
Trends, Threats and Opportunities in the Building Materials Industry 22:50

9M ago22:50

22:50

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.…

1
Email Marketing Updates: Navigating New Regulations 15:39

9M ago15:39

15:39

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.Autor: Venveo

1
Embracing Innovation: How Distributors Can Enhance Customer Experiences 21:01

10M ago21:01

21:01

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.…

1
How Manufacturers Can Be Better Partners For Contractors 14:20

10M ago14:20

14:20

Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.Autor: Venveo

1
IBS 2024: Takeaways and Follow-Up Strategies 23:49

10M ago23:49

23:49

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to …

1
Industry Acquisitions + America is Getting Smaller 13:24

10M ago13:24

13:24

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.…

1
Impacts of Market Trends on The Building Industry 11:39

11M ago11:39

11:39

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.Autor: Venveo

1
A Serial Entrepreneur’s Success: Benefits of Selling Experience Over Products 17:46

11M ago17:46

17:46

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.Autor: Venveo

1
How a Sales Leader Is Winning Customers Through LinkedIn 17:17

11M ago17:17

17:17

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.Autor: Venveo

1
2023's Top Podcast Episodes: Key Insights for Building Materials Industry 17:40

12M ago17:40

17:40

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.…

1
Building Material Industry Predictions for 2024 18:21

12M ago18:21

18:21

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.…

1
Bridging the Gap: How Sales and Marketing Teams Can Work Together for Success 20:52

1y ago20:52

20:52

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.Autor: Venveo

1
Rising Rates: How to Navigate the Current Housing Market 21:25

1y ago21:25

21:25

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.Autor: Venveo

1
How to Attract More Builders with Social Media 28:35

1y ago28:35

28:35

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.…

1
BPCW Live Podcast: Candid Q&A from the Contractor & Remodeler Pro Panel 47:22

1y ago47:22

47:22

Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.…

1
How to Successfully Break Into New Markets With Your Building Products 16:17

1y ago16:17

16:17

Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you. Laurie shares his journey of starting the business in the U.S., the challenges he faced and the strategies he used to build credibility and establis…

1
How Architects Are Using AI & The Impact On Manufacturers 23:54

1y ago23:54

23:54

With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.…

1
How Manufacturers Can Meet the Needs of Facilities Managers 14:00

1+ y ago14:00

14:00

Discover the untapped potential of marketing to facility managers, one of the most sought-after audiences in the building materials industry. Uncover how to target and create meaningful connections with this influential group.Autor: Venveo

1
Navigating AI in Photography: Opportunities & Limitations for Manufacturers 17:33

1+ y ago17:33

17:33

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects. Chad also shares his insights on working with builders and architects, understanding their target audiences and creating captivating visuals…

1
Breaking Down Silos: Aligning Marketing and Sales for Success in Building Materials 16:23

1+ y ago16:23

16:23

Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers. In this episode of the Smarter Building Materials Marketing Podcast, Zach interviews Mike Wolfe,…

1
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms 14:48

1+ y ago14:48

14:48

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered. In this episode of the Smarter Building Materials Marketing podcast, hosts Z…

1
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing 16:42

1+ y ago16:42

16:42

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue. Todd Miller is President of Isaiah…

1
Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference 14:39

1+ y ago14:39

14:39

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits me…

1
Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction 26:49

1+ y ago26:49

26:49

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers. Grant Farnsworth is the President of The Farnsworth Group. He talks with Beth and Zach about the 2024 to 2025 outlook on new single-family residential constructio…

1
Creating Value and Growing an Audience Through YouTube 15:11

1+ y ago15:11

15:11

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value. Sean Collinsgru is Chief Vision Officer at Premier Outdoor Living and host of the Hardworking Happy Hou…

1
Do Building Materials Manufacturers Really Need Marketing? 12:52

1+ y ago12:52

12:52

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not. This week, Beth and Zach discuss the most common answer Beth gets from manufacturers when she asks them …

1
Attract More Talent By Creating a Culture of Leadership 17:19

1+ y ago17:19

17:19

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership. Josh Hendrickson is vice president of sales and marketing at Wilson Lumber, a third-g…

1
5 Elements Manufacturers Can A/B Test Right Now to Drive Results 19:42

1+ y ago19:42

19:42

How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.Autor: Venveo

1
How to Sell High-Performance Building Products to Builders 16:39

1+ y ago16:39

16:39

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders. Josh Dorfman is the CEO and co-founder of Plantd, a company de…

1
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product 19:12

1+ y ago19:12

19:12

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships. Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to …

1
3 Best Ways Building Materials Manufacturers Can Converge Marketing & Sales 17:09

1+ y ago17:09

17:09

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023. This week, Steve Coffey, Venveo’s Director of Growth, is co-hosting with Zach.Autor: Venveo

1
How Manufacturers Can Get in Front of More Contractors & Earn Their Trust 13:46

1+ y ago13:46

13:46

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business. Kevin Forestell is the CEO and Co-Founder of DOZR. He talks with Beth and Zach about how to build better relationships with contractors.…

1
How Building Product Manufacturers Can Decrease Custom Lead Times 28:20

1+ y ago28:20

28:20

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times. Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling c…

1
How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades 12:09

1+ y ago12:09

12:09

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms. Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach a…

1
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders 31:53

1+ y ago31:53

31:53

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides. Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the …

1
Social Media Changes: What Manufacturers Need to Know Right Now 20:06

1+ y ago20:06

20:06

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.…

1
Why Building Materials Manufacturers Need To Reach Homeowners & Create Short-Form Content 31:23

1+ y ago31:23

31:23

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity. Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufa…

1
How Building Materials Manufacturers Can Innovate Based on Customer Pain Points 16:29

1+ y ago16:29

16:29

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open. Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages co…

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