Najlepsze podcasty z kategorii: The Built Environment (2024)

1
UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:33

8d ago19:33

19:33

The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked abo…

1
A New Standard For Property Resilience 42:52

9d ago42:52

42:52

Mónika Serrano and Jessica Mederson talk to Holly Neber, CEO of AEI Consultants, and chair of the development of the recently approved ASTM International Standard Guide for the assessment of physical climate risk and resilience for commercial properties known as the Property Resilience Assessment (PRA). We talk about the development of this new res…

1
Concrete Conversations: Resiliency, Sustainability, & Innovation 48:46

23d ago48:46

48:46

Mónika Serrano and Jessica Mederson talk to Jim Schneider, Executive Director of PCI Mountain States, a chapter of the Precast/Prestressed Concrete Institute (PCI) covering Colorado, Idaho, Montana, Utah, and Wyoming. They discuss concrete's role in increasing the built environment's resiliency to climate change as well as the greenhouse gases that…

1
Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 38:24

28d ago38:24

38:24

FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined the…

1
Working with Resiliency Consultants to Adapt the Built Environment 49:14

1M ago49:14

49:14

Mónika and Jessica talk to Amy Macdonald, Founder & Principal of Ripple Resilience. Formerly a principal and founder of Thornton Tomasetti's Resilience Practice, her career spans four continents, with leadership roles responding to catastrophes including Sandy, Hurricanes Harvey, Irma, and Maria, and earthquakes in New Zealand and Nepal. Amy discus…

1
How to win your first projects as a new built environment company 21:48

1M ago21:48

21:48

When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built e…

1
Building a Resilient Tomorrow: Federal Policy Perspective 1:10:41

2M ago1:10:41

1:10:41

Jessica Mederson and Monika Serrano speak to Alice C. Hill, an expert in resilience to catastrophic risks, having served as Special Assistant to President Obama and Senior Director for Resilience Policy on the National Security Council. She led policy development on natural disasters, national security, and climate change. Previously, as senior cou…

1
Podcast guesting: here's how to secure more [Practical Snacks mini-series] 10:09

2M ago10:09

10:09

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

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Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:43

3M ago9:43

9:43

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

1
SEO basics to keep your content rank on Google [Practical Snacks mini-series] 9:14

3M ago9:14

9:14

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

1
How to optimise your website home page [Practical Snacks mini-series] 10:41

3M ago10:41

10:41

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

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Introducing ‘The Practical Snacks’ marketing mini-series 2:55

3M ago2:55

2:55

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

1
Finding the right marketing approach as a small architecture practice, Jon Clayton 41:53

4M ago41:53

41:53

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

1
Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:56

4M ago11:56

11:56

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

1
EP 69: Event business development and networking tips with Karen Willey 20:00

6M ago20:00

20:00

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…

1
EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it.... 11:40

6M ago11:40

11:40

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Nik…

1
How to make sure you get the most value out of industry events? 12:12

6M ago12:12

12:12

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…

1
Resilience Pays: Insurance Companies Fund Climate-Resilient Buildings Research 42:26

7M ago42:26

42:26

Jessica Mederson and Monika Serrano close the first season speaking with Dr. Anne Cope, Chief Engineer at IBHS, the Insurance Institute for Business & Home Safety, a nonprofit supported by property insurers, reinsurers, and affiliated companies. Anne leads the engineering team, researching the performance of homes and businesses in hurricanes, wild…

1
Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer 23:21

7M ago23:21

23:21

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …

1
The Legal Landscape of Climate Adaptation 27:28

7M ago27:28

27:28

Mónika and Jessica interview Professor Michael Gerrard, founder and director of the Sabin Center for Climate Change Law at Columbia Law School. We discuss issues such as building codes and FEMA flood maps, government regulations that could be used to improve resiliency in the built environment but only if communities use the latest versions of thes…

1
Successful marketing starts with messaging, targeting and positioning 8:47

7M ago8:47

8:47

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…

1
Keeping US diplomats safe abroad 21:42

8M ago21:42

21:42

Jessica and Monika speak with Dr. Cassandra Smith and David Keller, from the Bureau of Overseas Buildings Operations, US Department of State. Their Climate Security and Resilience program works to understand and generate awareness of outposts' vulnerability to natural hazards and to enhance their resilience in preparation for potential natural haza…

1
Finding your voice to spark change with Professor Sadie Morgan 38:19

8M ago38:19

38:19

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…

1
New Orleans and Resilience Realities 43:27

8M ago43:27

43:27

Mónika and Jessica discuss living in New Orleans with Ashley Robinson, a construction lawyer with a civil engineering degree who lives and works in New Orleans. We discuss living in New Orleans post Katrina – from work being done to prepare for future hurricanes to the multiple rounds of litigation after a major disaster. Ashley addresses the probl…

1
Heat Hazards in Construction: Building a Healthier Future 44:40

8M ago44:40

44:40

Mónika and Jessica interview Jason Glaser, CEO of La Isla network, an occupational health research organization and consultancy dedicated to protecting workers in a warming world. La Isla Network studies the effects of heat on workers and advices organizations on how to adapt to extreme heat while protecting workers health and staying productive. W…

1
The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas 41:35

9M ago41:35

41:35

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…

1
New York State's Climate-Responsive Built Environment Initiatives 31:07

9M ago31:07

31:07

Mónika and Jessica interview Susanne DesRoches, Vice President, Clean and Resilient Buildings, at New York State Energy Research and Development Authority (NYSERDA), about how New York is modernizing its building stock to be both sustainable and resilient in the face of climate change. This work involves not just new builds, but also updating exist…

1
Introducing AI: get smarter with your built environment marketing 38:15

9M ago38:15

38:15

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…

1
Adapting Buildings to Climate Change 101 33:57

9M ago33:57

33:57

Mónika and Jessica talk to Dr. Klaus Jacob, geophysicist and Emeritus Research Professor at Columbia University’s Lamont-Doherty Earth Observatory. Dr. Jacob takes us back to basics, defining climate mitigation and adaptation, discussing synergies between sustainability and resilience (renewable energy!) and some of the challenges of adapting to cl…

1
Community Resilience, Money, and Infrastructure 41:17

10M ago41:17

41:17

Mónika and Jessica talk to Shalini Vajjhala, the Executive Director of Pre Collective and a nationally recognized infrastructure and climate resilience expert with more than 15 years of experience designing, funding, and financing community-centered resilient infrastructure solutions. Shalini discusses the questions she likes to ask every client at…

1
EP 61: End of year round-up 21:14

11M ago21:14

21:14

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …

1
Trailer: Season One Launches! 2:14

11M ago2:14

2:14

This trailer sets the stage for the first season of Adapt: Climate Change and the Built Environment, a podcast devoted to discussing the importance of, challenges of, and issues to address in incorporating resiliency into the built environment in the face of climate change. Hosted by Monika Serrano, a construction resilience manager, and Jessica Me…

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Ep 60: From ballerina to architecture marketing with Ellie Sharpe 36:53

11M ago36:53

36:53

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…

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Ep 59: How to master LinkedIn as marketers 31:05

12M ago31:05

31:05

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…

1
EP 58 - Growing and marketing your profile online with Chris Simmons 38:31

1y ago38:31

38:31

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through hi…

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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew 41:00

1y ago41:00

41:00

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been tu…

1
Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II 21:20

1y ago21:20

21:20

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of i…

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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea 28:21

1y ago28:21

28:21

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation…

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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic 38:39

1+ y ago38:39

38:39

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how …

1
Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews 27:51

1+ y ago27:51

27:51

Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practic…

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Ep 52: Boring, boring, boring: how to inject creativity into your marketing 9:59

1+ y ago9:59

9:59

Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycr…

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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL 22:17

1+ y ago22:17

22:17

How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of ne…

1
Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas 28:00

1+ y ago28:00

28:00

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 20…

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Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas 49:23

1+ y ago49:23

49:23

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Dire…

1
Ep 48: The changing social media landscape with Ayo Abbas 16:30

1+ y ago16:30

16:30

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do…

1
Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup 31:22

1+ y ago31:22

31:22

Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time t…

1
Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas 47:11

1+ y ago47:11

47:11

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about:…

1
Ep 45: A concrete approach to TikTok with Andrew Athias 32:44

1+ y ago32:44

32:44

Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in t…

1
Ep 44: ChatGPT and AI: A big opportunity? 10:46

1+ y ago10:46

10:46

Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a mark…

1
Ep 43: End of the year marketing roundup and look to '23 27:01

2y ago27:01

27:01

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest bl…

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