Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and ...
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Welcome to the Brick and Mortar Business Academy podcast, where amazing things happen.
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Two educators with over half a century of experience explore topics related to education for educators, students, parents, and any and all persons interested in the education of all kids.
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Tom Massman - Owner of Brick and Mortar Profits! I will share the same frameworks I used to help build 9-figure businesses for the last decade during my time at my corporate job. I have turned my attention to helping local brick and mortar business owners increase their profits and cash flow so they can scale their businesses and build stronger communities.
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A podcast bringing you the stories behind the brick and mortar businesses in our communities. Each weekly episode focuses on the story behind a brick and mortar business by way of a candid chat with the owner. We talk about the broad picture stuff; their start up processes and the philosophies behind their companies, as well as the smaller, day to day realities of running a brick and mortar. New episodes every other Tuesday.
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Four Super Common Mistakes I See that are Keeping Google (and Your Ideal Client) from Finding You.
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In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've …
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Your SEO is locked in. Now You Want to Level Up. Five Points You Must Consider as You Scale and Grow Your Brick + Mortar Business
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In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one o…
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Five Reasons HOW SEO Brings You Real Buyers
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As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow? In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of e…
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12 Weeks to Clarity in Business Processes for Your Brick and Mortar Business
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Ever think your ladder is up against the wrong wall? Let's fix that. As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week spri…
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Are You Reaching Your Customers Where They Are ....Really?
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As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to splashing our cash on marketing, we gotta be savvy and make sure we're getting bang for our buck. Let's dive in and uncover how to make those marketing dollars count! Today, I've got a juicy story to share abo…
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The Subtle Art of Selling: What You Need to Know with Nikki Rausch
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Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal. For all you brick and mortar business owners out there, this episode is tailor-made for you. We know tha…
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Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound? Chances are, you've got an "About Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate…
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Mastering Website Footer Optimization: Your Key to SEO Success
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In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline use…
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Maximize Visibility and Attract Even More Ideal Clients through Your Google Business Profile Product Offerings
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In today's episode, we're diving deep into the core of your products and how to maximize your visibility within your Google Business Profile. This is a frequently overlooked opportunity, but it can significantly aid potential clients in learning about you without having to search extensively for the information they require. That's why your Google …
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How to Connect and Grow Your Business Through Community
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Let's make a deal. Despite the fact that people are constantly Googling for you online (as we discussed in our last episode), what they really crave is community. They want to belong to something bigger than themselves. They want to be a part of your energy, your vision, and your success. It's true! And when you get this right, it's amazing how lit…
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Nobody's Talking about You - They're Googling You - How to make your Google Business Profile Stand Out
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There are four stages that I've discovered when people come into your doors as a brick and mortar business owner: #1. They have a problem, need, or desire and google it. #2. Said business comes up and they click on it. #3. They then go to your socials to make sure you're legit and they like what they see. #4. They walk into your business. NOW. If t…
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Empowering Entrepreneurs: Mastering Business Beyond the Call with Oie Dobier
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Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it. ✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor…
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Three Mistakes I See In Your Email Signature
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In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week. Join me as we unravel the potent impact your email address can have on br…
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How to Motivate Your Team to Create Brand Loyalty with Jamie Van Cuyk
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Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cult…
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A Refresh on Google Reviews on your Google Business Profile: How they can get you seen further!
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Today we're going back to the Google Review in your Google Business Profile or GBP. Do you have clients that drive 30, 40, or 50 miles to come into your doors? Would you like more of them? Are you coming up first on google in those zip codes? No? Then this episode is for you. Today I'm going to share with you a few tips, tools and strategies you ca…
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In this last episode of the season Eric and I reflect on the previous 5 episodes along with sharing our schedule for next season. Hope you have enjoyed listening to this first season.Autor: Eric Ebersole and Matt Gresick
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Franchise Visibility Unleashed: 6 Proven Strategies to Boost Your Business SEO Organically
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And we're back for part TWO of creating better SEO if you own a franchise! Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address th…
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Franchise Visibility Unleashed: 6 Proven Strategies to Boost Your Business Organically
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Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode, we'll explore three out o…
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In this episode, we talk to the wonderful Dr. Tara Ebersole about corporal punishment and how it negatively effects education.Autor: Eric Ebersole and Matt Gresick
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Acceptance Does Not Mean Quitting - A Discovery of Beliefs
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In today's episode, join me on a reflective journey prompted by a recent walk. If there's one thing I cherish, it's my walk and talks—they're the most intimate moments I share with my people. To all my walk and talk friends, a heartfelt thank you and a big shoutout; I love you all! During a visit with a dear friend and fellow business owner last we…
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Censorship and book banning are unfortunately a part of life for many educators across the country. In this episode, we interview a media specialist on those topics. We hope you enjoy!Autor: Eric Ebersole and Matt Gresick
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{Healthy in the Valley Series} The Story of Rainfall Therapy & Consulting
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Welcome to an exciting episode where we introduce you to the dynamic duo behind Rainfall Therapy and Consulting, Cimena and TaNesha. They bring a unique blend of psychotherapy and life coaching to the table, and what makes their approach even more special is the option to incorporate equine companions into the healing process. This powerful combina…
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Beyond Storefronts: Mastering Client Retention with Exit Forms
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In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and sho…
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Episode 16 County Executive Johnny Olszewski Jr.
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In this episode, we interview a former teacher and student member of the Baltimore County Board of Education: County Executive Johnny O! Great episode with the County Executive!Autor: Eric Ebersole and Matt Gresick
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Crush 2023: Navigating Separation Season for Your Best Business Year Yet!
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Hey there, it's a significant week for me—Ms. Melissa Rose—because it's my birthday week! Birthdays always make me pause and reflect. I have this tradition of writing a birthday note to myself every year and stapling it to the one from the previous year. The stack has grown, and going through them, I can track the evolution of my goals from concept…
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Gratitude and Resiliency: Affirmations that Produce Results!
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🎙️ Today's podcast is a bit of an emotional rollercoaster, but in the best way possible. As we revel in a weekend of Thanksgiving, I wanted to dive into a recording that goes beyond the nuts and bolts of business and delves into the softer side of the entrepreneurial journey. Running a brick and mortar business is no stroll in the park for the fain…
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Parent/Guardian Teacher Conference Special
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Tis the season for conferences between parent(s)/guardian(s) and the teachers. What do educators have on their wish list for parents and guardians this holiday season? Well tune in to find out what educators believe to be the most important things you need to do to prepare for your conference with your child's teacher. Enjoy :).…
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Cracking the Code: Going Viral with Community Values
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Welcome to a powerhouse episode where we unravel the secrets behind social media triumphs, spotlighting a recent viral post that propelled small business, brick-and-mortar client's online presence to dazzling new heights. Buckle up as we dissect the strategies behind the success, from crafting intriguing "Did You Know" posts to the influence of int…
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Blitzin' Through Your Black Friday Event with My Game Changing Strategy!
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🚀 Calling all Brick and Mortar Powerhouses! Now, listen up because this is your time to shine! Every day is a chance to rock the business world, but with the Holidays fast approaching, we've got a golden opportunity to deliver the kind of service and magic that the big box stores can only dream of. 🎁✨ In this heart-pounding episode, I'm diving head…
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How would the government shutdown effect the education of military families and the communities they serve? In this episode, we interview Chad Jimison about that topic as he teaches at a Department of Defense Dependent School in Alabama. Very relevant topic given the times...Autor: Eric Ebersole and Matt Gresick
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Why You Should Expect More from Your Body and Other Secrets from Boutique Physical Therapy with Dr. Jen Bloemendal
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Today, we are honored to have Dr. Jen sharing her inspiring journey and delving into why she passionately aligns with the mission and vision of Fit PT. Our conversation unfolds into her deep-rooted love for Physical Therapy, debunking the myth that boutique physical therapy has to break the bank, and the empowering truth that you can—and should—exp…
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Why "YOU" are a Vital Part Your Marketing Efforts
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Welcome to today's power-packed episode! We're diving deep into the crucial world of visibility strategies for your Brick and Mortar business. As a dedicated marketing agency specializing in making brick and mortar businesses be “The Only Option in Town,” I can't stress enough how vital it is to employ all three of these strategies consistently—yes…
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In this episode, we dive into being a elementary school principal, psychologist, and a member of the Blueprint's Application and Implementation Board or AIB for short. Hope you enjoy! :)Autor: Eric Ebersole and Matt Gresick
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Navigating Life's Uncertainties: A Compassionate Approach to Future Planning with Mary Beth Simón
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In today's podcast, we're delving into the essential but often overlooked topics of planning for the "what if" and "when." These are conversations that tug at the heartstrings but are undeniably crucial. Let's get real—building your Brick and Mortar business as the community's top choice is a monumental achievement. But what's the game plan for tho…
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Unplugged Marketing: Thriving Without Social Media
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Welcome to another episode of Brick + Mortar Visibility! This week, we dive into a question that many of us can relate to: "I hate social media. What can I do to market my business without having to be online?" If you've ever found yourself grappling with a love-hate relationship with social media, you're not alone—I feel your pain, and I even use …
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In this episode, we review the interviews of Ivory Smith, Becca Doring, Eric Luedtke, Rachel Valsing, Tricia Collins-McCarthy, and Delegate Cheryl Pasteur. Lots of introspection in this episode.Autor: Eric Ebersole and Matt Gresick
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Immunity Blueprint: Crafting a Burnout-Proof Brick-and-Mortar Business with Joanna Sapir
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🎙️ Welcome back to another episode of Brick and Mortar Visibility, where we're diving deep into the game-changing topic of creating a business that's downright immune to burnout! 🚀✨ Let's face it, many of us are running on fumes, dangerously close to the brink of a health breakdown. How do we stay ahead of the burnout curve? Especially when the to-…
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The Silly-Simple Strategy for TRIPLE the Engagement on your Social Media
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Hey, Rebel Women!🤘 Ready to slay the marketing game and make your brick and mortar shine like never before? Well, buckle up, because I've got the secret sauce to get your audience hitting that pause button and giving you their undivided attention. Let's be real, marketing these days can feel like a broken record. Same old, same old. But fear not! I…
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Be the Only Option in Town: Mastering Referrals with Stacey Brown Randall
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If you're a brick and mortar business, then you know the importance of being the undeniable choice in your town. And let's face it, the easiest way to fuel the growth of your business is through referrals, but sometimes, going after them can feel awkward, or even desperate. That's where our expert, Stacey, comes in. She's here to teach business own…
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Healthy in the Valley: How Easy, Automated Fun Transforms Business
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Get ready for today's episode, where we're diving headfirst into a business venture that's not just fun, but capital F-U-N! It's all about easy, automated, and game-changing impact. Say hello to "Healthy in the Valley." This brilliant concept was born just over a year ago, and let me tell you, it's single-handedly become the most transformative spo…
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Boards of Education are the paramount governing bodies of school systems. In this episode, we dive deep into what it's like to serve as a board member with Delegate Cheryl Pasteur! She shares her wisdom, insights, and thoughts on this important elected position. Enjoy!Autor: Eric Ebersole and Matt Gresick
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Content Mastery Unleashed: How to Stop Scrollers and Skyrocket Engagement
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🎙️ Hold onto your seats, because today we're diving deep into a game-changer. 💥 Ever wondered how to skyrocket the number of eyeballs on your content? How to make them not just glance but actually read, see, or take a step into your brick and mortar business? Well, darling, it's time to give them a cause to pause, and that's exactly what's on the m…
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The Tools You Need to Craft a Profitable & Sustainable Business with Danielle Hendon
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🎙️So, picture this: you're on a mission to take your business to the next level – maybe you're hiring a new team member, or you're gearing up to expand to a new location. But wait, before you dive into the deep end, there's one thing you absolutely need to nail – your financial know-how. And that's where our rockstar guest, Danielle Hendon, swoops …
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Episode 11: Tricia Collins-McCarthy and Rachel Valsing
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In this episode, we dive into Community Schools with the Principal and Community Schools Liaison of Johnny Cake Elementary! Thier passion for educating every child that walks through their school doors is "scary!" :)Autor: Eric Ebersole and Matt Gresick
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Property Pursuits Unleashed: Slaying Real Estate with Sass and Strategy with Colin Carr
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🎙️ Hey there, listen up! 🎉 Are you in the rental game or gearing up for that lease renewal dance? Hold tight, because we're diving headfirst into the world of property ownership, and trust me, it's about to get seriously juicy! Imagine this: our brick and mortar, the big shot in our business expenses. But what if, wait for it, it could be more than…
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Your Event Promotion Playbook: How to Market a SOLD OUT event!
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Alright ladies, let's talk about a little something called "visibility fatigue." You've probably heard that people need to see something about 14 times before they take action, right? Well, fasten your seatbelts because in today's lightning-paced world, that's 14 times in 14 different ways! And let's be honest, my friends, that can be a bit overwhe…
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In our first school special, Eric and Matt present the voices of over a dozen different educator perspecitives in answering the question of what parents can do to ensure a great Back to School Night. Enjoy :)Autor: Eric Ebersole and Matt Gresick
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Embracing Transitions: From New Beginnings to Unforeseen Turns
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'Tis the season of fresh starts and grand transitions. 🌱✨ New school year, new season, new team members – the air's buzzing with newfound energy. Amidst all this novelty, it's easy to catch the enthusiasm bug! But let's be real – it's also prime time for that overwhelming "deer in headlights" feeling. After all, the fourth quarter is inching closer…
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In this episode, we dig into why people are leaving public education with a person who recently decided to NOT go back to the classroom. This is an important episode in understanding our current educator retention crisis.Autor: Eric Ebersole and Matt Gresick
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Unlocking Blogging Mastery: Eight Tips for Crafting Content Loved by Google and Craved by Readers
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I can practically feel the collective eye roll and hear the synchronized sighs when I bring up the idea of starting a blog to my fellow brick and mortar business owners. I get it, the concept can seem as intricate as a finely choreographed routine – a bit overwhelming. But here's the deal: our stage isn't just for the audience; it's for Google's wa…
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