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Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website

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Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
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Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert. Each episode de ...
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Hosts Kim and Abby Peek share strategies for escaping the suffocating 9 to 5, achieving financial independence, having the freedom to do the things you love, and contribute to the greater good... all by being smart about digital marketing. You'll get a social media tip of the week, learn about social media strategy and content marketing, and be inspired to keep pushing toward your dream life.
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Digital Marketing Strategies for Lawyers

Chris Hargreaves: Lawyer (attorney)

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This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We help you weave together elements like blogging, SEO for lawyers, podcasting, video, Ad campaigns, content marketing and social media. With the skills you will learn in our marketing podcast you can grow your practice and generate inbound leads for your firm. From there you can increase your client base, develop more referrals, and ultimately continue to grow as much as you care to.
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Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy, a certified NLP practitioner and co-founder of No Fartin’ Around Marketi ...
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Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep i ...
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Ever feel like you’re going it alone in your business? Let’s fix that. In this episode, I’m diving into why being in the right rooms—whether in-person or virtual—can transform your business. From networking with like-minded peers to gaining expert insights, the connections you build can lead to lifelong referrals and massive growth. Tune in and let…
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How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn h…
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Overwhelmed by endless marketing tasks? Let’s simplify things. In this episode, I’m breaking down how to approach your marketing with clarity and confidence. You’ll learn how to plan in 90-day chunks, repurpose your best content, and use AI tools like ChatGPT to save time and energy. It’s time to focus on what you do best, show up authentically, an…
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Ready to leave 2024 behind and embrace the possibilities of 2025? In this episode, I’m breaking down the trends, habits, and mindsets to leave in the past and the ones to bring into the new year. From redefining success to running ads that actually work, we’re casting vision for a more intentional and impactful year ahead. Join me to kick off 2025 …
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Ready to wrap up the year with a bang? In this episode, I reflect on the past year’s gifts, challenges, and lessons while encouraging you to set intentions for the year ahead. Discover how to balance your “why,” embrace new opportunities, and refine your offers for the long game. Let’s suit up, stay inspired, and dive into creating a life and busin…
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Are you a planner or a procrastinator? In this episode, I explore the four types of planners and share how you can finally hit the sweet spot: a plan that’s effective, flexible, and realistic. Learn how to reflect on what worked (and what didn’t), reverse-engineer your launches, and block time for what matters most in life and business. Let’s set y…
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It’s the grand finale of our podcasting series, and we’re here to tell you one thing: it’s time to hit record and make your podcast dreams a reality. 🎙️✨ In this episode, we’re giving you the ultimate pep talk to launch your first podcast. You’ve dreamed, you’ve planned, and now it’s time to take action. We’ll walk you through: Choosing the perfect…
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Are you leveraging the power of reviews to boost your business or support your favorite spots? In this episode, I dive into why reviews matter from both a consumer and business owner’s perspective. Learn practical tips on giving impactful reviews, gathering testimonials, and turning feedback into actionable insights. Whether you're looking to eleva…
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This is the third episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." In this episode, we’re diving into the juicy stuff: how to make money with your podcast. 🎙️💰 Let’s get real—podcasting isn’t just about sharing your voice; it’s about turning your passions into paychecks. And no, you don’t need a mil…
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This is the second episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought podcasting was too complicated or needed a ton of fancy equipment, think again. In this episode, we’re breaking it down and showing you just how simple (and fun!) it is to get started. 🎙️ ✨ Here’s what we’ll c…
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In this episode, we’re kicking off a four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought, "Could I start a podcast?" the answer is YES—and we’re here to show you why. 🎙️ Podcasting isn’t just about talking into a mic: it's SO MUCH MORE! We're talking sharing your brilliance, connecting with oth…
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Do you remember the joy of creating mix tapes—sitting by the radio with your finger hovering over the record button, ready to capture your favorite songs? Mix tapes weren’t just music; they were time capsules of emotions, moments, and memories. In this episode, we’re diving into why podcasting is the modern mix tape. It’s a way to capture your fami…
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Is market research really worth your time? In this episode, I’ll show you why it’s the $100 billion industry you can’t ignore and how it can completely transform your offers. I’ll dive into simple ways to gather the insights you need—without overcomplicating the process. From surveys to focus groups, and even a little “lurking,” I’ll share real-lif…
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Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize y…
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Is your business ready to handle real growth and success? In this episode I dive into the realities behind the "10X your business" mantra, exploring the operational challenges and opportunities it brings. From ensuring FTC-compliant marketing to scaling customer service and optimizing internal systems, this episode is a blueprint for sustainable gr…
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Have you ever wondered what makes a high-ticket program truly worth it? After spending over $30,000 on programs this year—some hits, some misses—I’ve learned a lot about both buying and creating high-ticket offers. In this episode, I’m diving into what to look for as a buyer and how to create a program that’s a no-brainer for your clients. From aut…
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Is your marketing sending the right message? Join me in this episode to explore how powerful positive messaging can be in creating client connections and driving success. I'll challenge your fear-based marketing, showing how mindset, confidence, and vision shape the way clients respond to your brand. From case studies to practical tips, discover ho…
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Are you avoiding sales calls because you think they're outdated or unnecessary? Think again! In this episode, I'll share my impressive 55-83% booking rate and reveal how sales calls became my secret weapon for business growth. Learn practical strategies for conducting effective sales calls, from preparation to follow-up, and discover why looking "n…
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Are you guilty of playing small with your business? If your ideal clients don't know what you offer, they can't buy from you! In this episode, I tackle the common challenge of under-promoting your business and share practical strategies to get your offers in front of the right people. From crafting clear messaging to utilizing multiple platforms, y…
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Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them lo…
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Are you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative c…
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I see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial…
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Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about …
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Ever feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through th…
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Ever feel like legal protection for your online business is a maze of confusing jargon and intimidating procedures? In this episode, Amber Gilormo, The Boutique Lawyer, breaks it all down and makes legal safeguards accessible for entrepreneurs of all levels. From demystifying trademarks to navigating FTC compliance, Amber shares her tips to keep yo…
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Do you ever feel like a fraud, no matter how much you've achieved? In this episode, I dive into the realities of impostor syndrome, exploring its different types and sharing personal stories, along with practical tools to overcome self-doubt. You'll learn how to build your confidence and repurpose your wins to push through that nagging feeling of i…
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Are you making the most of your tech stack, or are you paying for tools you never use? In this episode, I'll dive into the essentials of building a smart tech stack that keeps your business running smoothly and profitably. From beginner-friendly tools to advanced platforms, discover how to optimize your tech investments and streamline your workflow…
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Are you struggling to stand out in a crowded market? Discover how to revolutionize your business approach by focusing on client transformation! Join me to learn powerful strategies to communicate your unique value, showcase real results, and create marketing messages that truly resonate with your audience. It’s time to shift from selling deliverabl…
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Ever felt stuck or uninspired in your business? Imagine the clarity and fresh ideas that could come from simply changing your everyday scenery. Join me in this episode as I share how stepping outside my usual environment, especially after a tough client breakup, led to new perspectives and business insights. Inspired by Dennis Waitley's wisdom, you…
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Ever felt stuck in the daily grind of entrepreneurship, unable to see the forest for the trees? Jennifer Sise and Amber Bibelheimer join me to reveal their transformative approach to business growth. They share their secrets on "closing loops" and creating "pulls"—strategies that help entrepreneurs escape overwhelm and achieve success. By stepping …
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Ever felt like you're just going through the motions in your business? I'll show you how to reignite that spark with the concept of the "Light Up List." In this episode, I'm sharing my approach to staying focused on what truly matters in your entrepreneurial journey. Learn how to identify what lights you up, tackle what drags you down, and transfor…
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Get ready to become a summer planning superhero! In this episode, we're diving into the not-so-sexy (but totally essential) world of campaign planning. Discover how to beat the Q4 rush, avoid holiday headaches, and set yourself up for marketing success. From picking perfect dates to crafting killer emails, I've got the inside scoop on planning like…
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Ready to scale your business without losing your mind (or your wallet)? Join me as I dish out the real deal on smart growth strategies from my recent adventure at a major business event. I'm spilling the tea on quality networking, savvy market research, and the actual math behind profitable scaling. Whether you're bootstrapping or ready to level up…
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Ever felt like your wardrobe just doesn’t quite align with you? That’s exactly the mystery I faced when I first got my color analysis done and was classified as a "winter" but felt something was amiss. Tune in to hear how I found out I'm actually an "autumn", this revelation resonated with my natural inclination towards deeper hues and autumn shade…
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I once heard the phrase 'it's a guess until you test,' and it's stuck with me ever since! Today we uncover the impact of testing on your marketing strategies. We delve into actionable tips for experimenting with every element of your marketing, from email subject lines to landing page designs. You'll learn how to isolate variables (no lab coat requ…
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What if seeing your business through your customers' eyes could revolutionize your success? Discover how small changes—like automated welcome emails and refined thank-you pages—can transform satisfied customers into loyal brand advocates. You'll understand how aiming for a perfect 10/10 experience can be a game-changer for your business. Topics cov…
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Episode Summary: In this episode, we discuss why it's crucial to stop taking advice and feedback from your worst clients. Many entrepreneurs fall into the trap of letting non-ideal clients shape their content and business decisions. I share real-life examples and actionable insights on how to stay aligned with your best-fit clients and ensure your …
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As summer rolls in, it's time to decide whether you'll take a well-deserved break or push forward with your business goals and I'm here to motivate you to take action, whichever path you choose. Topics covered in this episode: Importance of outsourcing marketing tasks to experts when needed. Practical tips for refining marketing strategies. Using t…
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In this episode, guest, Natalie Bullen, founder and creator of Unapologetic Wealth, dives deep into the unconventional money mindset shifts that empower entrepreneurs to create unapologetic wealth. Natalie discusses how she helps people charge more, sell better, and faster to their dream clients, predominantly on Facebook. The conversation highligh…
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Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that mot…
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Secret move alert! Yep- we decided to leave our beloved Alpharetta and move to Florida. This episode captures the emotional highs and lows of that journey. You'll hear about the complexities of balancing work commitments while uprooting our lives, and how our faith guided us through each challenging (and exciting!) moment. Topics covered in this ep…
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In this episode, Rachel Olstad and I (Ashley Mae Fernandez) are doing another behind the scenes series of Astrology and Strategy. In this episode, we look at Heather's chart and riff on how she can use her chart to attract her ideal client and create content that speaks directly to them. As always, if you enjoyed this episode, please leave a review…
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On this episode, I have my good friend, client and fellow Libra Rising, Jake Anderson talking all about his Marketing Energy through his Astrology & HD chart. We break down his Leo moon, Aries Sun and Cancer MC and how that sets him up to be perfect for podcasts, email marketing and more behind the scenes work for his clients. If you've been wonder…
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Can your astrology chart tell you your ideal client? I'm saying YES! Join me, Ashley Mae Fernandez, as I dive into my strategy for finding your ideal client using your astrology chart. In this episode I share the aspects I have looked at with my clients as well as combining the astrology with the strategy of content marketing. I also created a reso…
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In today's episode, Ashley is diving into a topic that many entrepreneurs who depend on organic content to make them sales have faced: the feeling that our audience doesn't care about what we're writing or creating. Key Topics: The Struggle of Feeling Unrecognized And What To DO About it The Traditional Marketing Advice that is probably self sabota…
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Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calend…
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Ever wonder why data and analytics are so crucial for your business? In this episode, I dive deep into the importance of tracking your data, understanding conversion rates, and utilizing tools like Google Analytics and Squarespace to optimize your online presence. Learn how to embed forms, analyze user behavior, and make data-driven decisions to bo…
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Have you ever stood at the crossroads of a major decision, your fingers itching to act on impulse? Today I'm here to share the 72-hour rule and the power of pausing before making decisions. By sharing my journey of setting healthy boundaries and prioritizing what truly matters, I hope to inspire you to embrace the power of the pause in your own lif…
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In this episode hosts Ashley Mae Fernandez and Rachel Olstad dissect the astrology and human design charts of their guest, Whitney. They predict and analyze Whitney's strong Scorpio energy, Gemini rising, and intercepted signs which reveal her intelligence, depth, and knowledge. The hosts discuss Whitney's potential to shape-shift and provoke trans…
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Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if…
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