Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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A Guide to Creating Scalable Business Models
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Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business model that has the potential to scale.Autor: Razvan Romanescu, Adam Levinter, Shopify
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Making Connections in Business—Even if You Don’t Start With Any
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Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success. For more on Art of Tea and show notes click here.Autor: Art of Tea, Steve Schwartz, Shuang Esther Shan, Shopify
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Strategies for Finding Product Market Fit
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Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others. For more on Bill Bachand and show notes click here.Autor: Bill Bachand, Renu Therapy, Shuang Esther Shan, Shopify
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Key Networking Skills Every Entrepreneur Needs
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Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.Autor: Etienne Ortega, Shuang Esther Shan, Shopify
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How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
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Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity. For more on Eastside Golf and show notes click here.Autor: Benjamin Gottlieb, Olajuwon Ajanaku, Earl Cooper, Shopify
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How This Popular Gardening Blog Blossomed Into an Empire
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Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerceAutor: Shuang Esther Shan, Shopify
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Proven Ways to Improve Customer Retention and Boost Loyalty
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Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes click here.Autor: Katherine Oyer, Shopify, Shuang Esther Shan
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Reach Customers, Spend Less With These Expert Tips
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The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answer…
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How to Craft Your Pitch to Attract Big Investors
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Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch. For more on Made by Nacho and show notes click here.…
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This Founder’s Shower Idea Became a Viral Sensation
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Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok. To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-…
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The Product Launch Strategy That Earned Glamnetic Millions
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Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here.Autor: Shuang Esther Shan, Ann McFarran, Shopify
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During the last few hours of opening day, the Cozey team reflects on how far they've come.Autor: Benjamin Gottlieb, Shopify
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A Consumer Product That Helps Fund Humanitarian Projects
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The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water. To learn more…
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It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.Autor: Benjamin Gottlieb, Shopify
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Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed. For more on Tori Dunlap and show notes click here.Autor: Tori Dunlap, Shopify, Shuang Esther Shan
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Road to Retail: Failures and the Moments that Define Us
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In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.Autor: Benjamin Gottlieb, Shopify
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Tools for Collecting Market Research & Community Feedback
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Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love. For more on August or show notes click here.Autor: Nadya Okamoto, August, Shopify, Shuang Esther Shan
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Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto. Join host Benjamin Gottlieb each week for new episodes of Road to Retail.Autor: Shopify
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The Content Strategy You Need To Reach Millions of Engagements
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Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here.Autor: Timm Chiusano, Adam Levinter
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Unlock Brand Growth With a Community Event Strategy
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Vote for Shopify Masters at the 2024 Shorty Awards: click here Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy. For more on Gym+Coffee and show notes click here.…
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The PR Playbook from DTC Companies' Favorite Agency
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Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more. For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-prAutor: Shopify, Adam Levinter, Lauren Kleinman
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What It Takes To Build Community on Social Media in 2024
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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here.Autor: Liah Yoo, Shuang Esther Shan, Shopify
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Inside This Furniture Brand’s Unique Approach to Sustainability
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Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products. To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sus…
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Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
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Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back. For more on New Lane Road and show notes click here.Autor: Shuang Esther Shan, Katherine Heigl
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This Legacy Brand’s Next 100 Years is Inspired by Its Past
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It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process. https://www.shopify.com/blog/belstaff-building-after-100Autor: Shuang Esther Shan, Shopify
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