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Behind every brand is a person. We share their unheard stories as their journeys unfold. Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines. Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses. If you're curious about what it takes to ...
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PRIME ThinkTank

PRIME Institute

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Policy Research Institute of Market Economy (PRIME Institute) is a public policy research organization, a think tank, dedicated to the ideals of liberty, and limited government, free markets and development. Our Mission is to increase understanding of public policy based on these principles. We are fiercely independent, and non-partisan, with distinguished scholars from across Pakistan. PRIME Institute was founded in January 2013 with the vision of ‘Open, Free and Prosperous Pakistan.’ Over ...
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show series
 
Founder Tricia Mulder of River City Grant Writing joins Brand in the Making to share how she helps nonprofits turn passion into sustainable impact. She explains why structure, collaboration, and humility matter as much as heart — and how staying true to mission can make Michigan a home for everyone. Chapters: (00:00) Welcome + Meet Tricia Mulder of…
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Carla Flanders, founder of CMF Marketing and Events, shares her journey of entrepreneurship in West Michigan, from creating large-scale community events to launching her own children’s book. Carla talks about balancing visionary thinking with execution, the importance of trying new things, and the inspiration behind On the Day You Graduate. Plus, h…
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Greg Austic and Dan TerAvest, co-founders of Our-Sci, share how they’re transforming agricultural research and technology by empowering communities instead of imposing top-down solutions. From handheld tools that measure food nutrition to software platforms that let farmers control their data, this episode explores regenerative agriculture, farmer-…
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Owen VanEck, CEO of ADAS Find, shares how his family’s long history in auto repair led him to create a platform that simplifies calibrations for modern vehicles. From estimator to ADAS technician to software founder, Owen reveals how he turned real industry frustrations into a fast-growing tech solution and what’s next for innovation in diagnostics…
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Jim Vinoski, longtime manufacturing leader and Forbes contributor, shares insights from 30+ years in the industry. From writing 300+ articles to running his own manufacturing podcast, Jim discusses the challenges of reshoring, Michigan’s role in tech and innovation, and why finance and supply chains need rethinking to revitalize American industry. …
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Dan Mikita, founder of Devs Operative, joins us to discuss how enterprises can make AI practical and cost-efficient. From Kubernetes optimization to Intel’s surprising take on Nvidia’s dominance, Dan explains how local enterprises can build scalable AI platforms in-house—without breaking their data centers or budgets. Chapters: (00:00) Welcome & Da…
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Shaw Cash of Insperity joins us to share his journey from retail and banking into HR and how he’s helping West Michigan businesses scale with people-first leadership. Sean explains why HR can’t wait until later, how outsourcing HR empowers rather than replaces in-house teams, and how Insperity helps small and mid-sized companies “punch above their …
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Curt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable gr…
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Marissa Fellows, founder of Great Lakes Tinned Fish, shares how a date night sparked the idea for the Midwest’s first tinned fish company. From Lisbon inspiration to building a supply chain with no local canneries, Marissa’s journey is packed with creativity, tenacity, and unexpected mentorship that helped turn a dream into reality. Chapters: (00:0…
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Mark Johnson, co-founder of Michigan Software Labs, talks about sparking innovation in leaders, emerging AI tools reshaping business, and how automation and custom software are transforming industries. From his TED Talk to spotting game-changing startups at South by Southwest, Mark shares insights on trust, technology adoption, and why relationship…
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Tami Barnes, HR Director at Belt Power, reveals how companies can boost retention and performance by focusing on employees’ natural strengths. From teaching kids early about their “superpowers” to creating learning pathways for adults, Tami shares her fresh take on HR, employee engagement, and how businesses can truly win by helping their people th…
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Elliot Parker, CEO of Alloy Partners, shares the story of Woodchuck AI—a Michigan startup transforming wood waste into clean electricity. Elliot explains how his venture studio teams up with corporations to launch “advantaged startups,” why big companies struggle with true innovation, and how running fast, weird experiments creates breakthroughs. C…
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Rohan Repale, Senior Product Manager at Harman, shares how he’s shaping the future of the digital cockpit in cars—from simplifying complex tech for safer driving to developing head-up displays that project critical info directly onto the road. He also explores AI’s role in personalization, the path to full autonomy, and why saying “no” is key to bu…
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Keith Elder, CEO of the Grand Rapids Symphony, shares how innovation, risk-taking, and community connection are keeping classical music alive and thriving. From orchestras collaborating with hip-hop artists to Beethoven in a ballpark during COVID, Keith reveals the bold moves redefining what a symphony can be—and why music is essential for healing …
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John Vandervest, co-founder of Decimal Code, shares how an internal research project at Michigan Medicine turned into a startup revolutionizing medical billing with AI. From discovering massive revenue leaks to navigating long healthcare sales cycles and joining Techstars, John reveals the scrappy journey of bringing AI-powered accuracy to one of t…
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Chris Randall left a safe corporate job and, without a degree, launched Sweep LLC—an on-demand cleaning platform that makes booking a cleaner as easy as ordering pizza. From surviving a pandemic launch to creating a transparent, gamified marketplace for cleaners, Chris shares how he’s transforming home services and giving cleaners the respect and e…
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Brano Vargic shares how Talent Square is disrupting hiring with a platform he calls the “Shopify for job ads.” In just eight minutes, anyone can launch a fully-optimized recruitment campaign—no marketing expertise needed. Brano also opens up about his entrepreneurial journey, from container homes for glamping to the barefoot shoe movement, and how …
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Ryan Gajewski of Truscott Rossman reveals how public relations is evolving in a world of shrinking newsrooms, fast-moving tech, and AI-driven search. From storytelling vs. spin to why every piece of media is “earned,” Ryan shares bold takes on reputation, content, and leading PR strategy in today’s attention economy. Chapters: (00:00) Welcome & Int…
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After 25+ years in executive roles, Scott Hays hit reset. In this raw and unfiltered conversation, Scott shares what it’s really like to leave corporate life behind, battle imposter syndrome, and start fresh as an entrepreneur. If you’ve ever wondered whether it’s too late to reinvent yourself—this episode is your answer. Chapters: (00:00) Welcome …
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Jonathan and Lauren flip the script to share the untold story of Think Tank and how Brand in the Making was born. From spontaneous podcast ideas to inspiring founder stories, they reveal why every leader is a brand in progress—and how this series aims to capture the raw, real process of building something that matters. Chapters: (00:00) Welcome & T…
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What really happens to your old devices? George Mitri of 2DaLoop exposes the shocking truth behind tech waste—from silver bricks to abandoned servers—and shares how his startup is reinventing the supply chain through circular economy models and material reclamation. This episode will change how you think about sustainability and your role in solvin…
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Tej Yale shares how he built Think Impact on the belief that relationships come before transactions. From launching a full-service marketing firm straight out of his MBA to integrating AI tools and starting a nonprofit, Tej breaks down his 50/50 content strategy, his favorite campaign win, and what he sees coming next in digital marketing. Chapters…
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Ken Bogard and Grace Gavin dive deep into what real communication looks like in leadership. They share the emotional backstory behind Know Honesty, explain why “brutal honesty” is the wrong goal, and introduce a better path: 100% honesty paired with 100% openness. Plus, they break down how to deliver feedback with love, not fear. Chapters: (00:00) …
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Chelsea Hartner opens up about her leap from corporate marketing to building a life rooted in creativity and authenticity. She shares the mindset shift that helped her stop chasing external success and start designing a brand that actually feels like her. If you’ve ever felt stuck in someone else’s version of success, this one’s for you. Chapters: …
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Jill Fox shares how her mom’s hand-sewn leotards launched a brand that's still thriving 40 years later. From humble beginnings in Michigan to walking the runway at New York Fashion Week, Jill reveals how Foxy’s stayed authentic, embraced bold designs, and evolved into a lifestyle brand—all while spotlighting the next generation of confident creator…
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In this episode, we talk to Zafar U Ahmed, a development sector consultant. We discuss the benefits and challenges of privatization, common mistakes and best practices, and the role of stakeholders and regulators in ensuring a fair and efficient outcome. This podcast is part of PRIME's initiative to fast-track the privatization process.…
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This episode features Dr. Idrees Khawaja, CEO of taleeminfo.pk. He discusses privatizing Pakistan's state-owned enterprises and explores the impact of corruption, the potential of privatization, and its social implications. Tune in for insights on reforming Pakistan's economy and governance. This podcast is part of an initiative by PRIME to advance…
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This episode features Mr. Imtiaz Rastgar, a prominent industrialist and the chairman of Rastgar Group, discussing the challenges and opportunities of doing business in Pakistan. We discuss how state policies and regulations impact the productivity and competitiveness of the private sector, and what reforms are necessary to unleash the potential of …
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In this episode, we talk to Mr. Ali Salman, a prominent economist, public policy expert, and Executive Director of the Policy Research Institute of Market Economy (PRIME), about the reasons why privatization has failed to deliver the expected benefits in Pakistan. We explore the political, social, and economic factors that have influenced the priva…
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In this episode, we speak with Naveed Iftikhar, a public policy expert, as well as Co-Founder of Atomcamp. We discuss the pros and cons of privatization, examining instances where it has failed or backfired and the underlying reasons. Additionally, we explore alternatives to privatization and methods for ensuring efficient and equitable delivery of…
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This episode features Dr. Khalil, a research fellow at PRIME, in conversation with Abbas Mossvi from Discourse Magazine. They discuss ' privatization and democracy' and how it affects Pakistan's development. Tune in for a concise and enlightening discussion on the nexus of privatization and democracy in Pakistan.…
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In this podcast episode, we explore the topic of privatization in Pakistan with two experts: Dr. Shahid Mehmood from PIDE and Dr. Khalil, a distinguished researcher at PRIME. This episode is part of PRIME's initiative to promote privatization in Pakistan, and it is the third episode in the series.Autor: PRIME Institute
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In this podcast episode, Dr. Khalil, a distinguished research fellow at Prime and an expert in political philosophy and economics, engages in a compelling conversation with Mueen Batlay, a senior advisor at CERP and EAG member. They explore the potential of privatizing state-owned enterprises (SOEs), providing insightful analysis on the advantages …
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In this episode, Dr. Khalil, a distinguished research fellow at PRIME and a political philosopher/economist, talks to Dr. Aneel Salman, the Head of Economic Security at IPRI. They discuss the pros and cons of privatizing big public sector enterprises (PSEs) or SOEs in Pakistan, such as Pakistan Steel Mills, Pakistan International Airlines, and Paki…
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This podcast features Wahaj Siraj, the CEO of Nyatel, he shares insights into Pakistan's thriving telecom sector. With 130 million users and an annual revenue of 800 billion Rupees, the sector stands as a significant player in the country. The episode is based on his presentation at the Third Pakistan Forum (Prosperity- Restructure, Reform, Growth)…
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In this podcast, Zehrah Shallwani, CEO of Dastaan Tours, discusses the challenges hindering tourism reforms in Pakistan. Despite Forbes' recognition in 2019 and 2020 as a top destination, tourism contributes only 2.9% directly to GDP. Zehrah reflects on why, unlike Saudi Arabia, Pakistan hasn't capitalized on tourism's economic potential. Join us f…
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This podcast features Mr. Shahid Hafeez Kardar, Former Governor of the State Bank of Pakistan, as he charts a way forward for the economy amid Pakistan's fiscal challenges. The episode is based on his keynote presentation at the Third Pakistan Prosperity Forum on November 27, 2023, in IslamabadAutor: PRIME Institute
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In this podcast, Rizwan Rawji, an economic expert and philanthropist, presents the blueprint for economic transformation in Pakistan— the 'PRIMES Charter of Economy.' Tune in for an enlightening discussion based on his presentation at the Third Pakistan Prosperity Forum on November 27, 2023, in Islamabad. The charter can be accessed by following th…
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In this podcast, Fawad Hasan Fawad, the Federal Minister for Privatization, talks about the public sector reform in Pakistan. He shares the challenges and opportunities of this complex process, and why it needs adaptability. He also discusses how state-owned enterprises are a financial drain on the government, and what principles and criteria shoul…
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This podcast features Dr. Nadia Tahir, an academic and researcher. She discusses the challenges and alternatives of government downsizing in Pakistan, examining how government size affects public services and economic growth, and drawing comparisons with other developing countries. This podcast is based on her presentation at the Third Pakistan Pro…
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PRIME published its quarterly economic report, "PRIME Plus Jan 23," which included a section on "Pillars of Economic Prosperity and Macroeconomic Indicators." The following webinar was hosted by Executive Director PRIME Ali Salman, Senior Research Economist PIDE Dr. Mahmood Khalid, and Research Economist PRIME Tuaha Adil. Listen to learn about the …
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In this solo-podcast by PRIME's Executive Director, Ali Salman explains what factors are involved in the sugar-conundrum that the farmers, industrialists and consumers experience every year. The podcast gives reasons of this periodic sugar shortage, as well as marks a way out of this problem. Tune in to listen to the bite-sized information podcast!…
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This podcast is about new taxes levied by the government in budget fiscal year 2023. The podcast also highlights the problems associated with the new taxes and possible negative externalities. In the end an alternative solution is proposed to broaden the tax net in a fair and transparent manner. Recorded by Ali Salman, Executive Director, PRIME.…
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