Najlepsze podcasty z kategorii: Cloudcast (2025)

1
Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future 44:07

4y ago44:07

44:07

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting G…

1
Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum 31:33

4y ago31:33

31:33

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, ho…

1
Other Considerations for Cloud Economics 10:19

4y ago10:19

10:19

SHOW: Season 3, Show 4 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. OTHER CONSIDERATIONS FOR CLOUD ECONOMICS Introduction & Explanation: Read up on how other people have engaged with the cloud and their exp…

1
How Cloud Economics Impacts Business Thinking 11:29

4y ago11:29

11:29

SHOW: Season 3, Show 3 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. HOW CLOUD ECONOMICS SHIFTS BUSINESS THINKING Introduction & Explanation: Let’s start with a simple concept - annual budgeting. Every compa…

1
Basics of Cloud Economics 13:51

4y ago13:51

13:51

SHOW: Season 3, Show 2 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. THE BASICS OF CLOUD ECONOMICS Introduction & Explanation: Payment Flexibility (Free Tiers, Per-user (SaaS), On-Demand, Reserved-Instances,…

1
Traditional IT Economics 10:54

4y ago10:54

10:54

SHOW: Season 3, Show 1 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. TRADITIONAL IT ECONOMICS Introduction & Explanation: Dominated by proprietary hardware and software. 3yr, 5yr, 7yr hardware refresh cycles…

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Cloudcast Basics - Season 3 - Trailer 1:26

4y ago1:26

1:26

SHOW: Season 3, Trailer OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. In this season of Cloudcast Basics, we’re going to focus on how the Economics of Cloud Computing have evolved from Traditional IT to the …

1
Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing' 38:15

4y ago38:15

38:15

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalize…

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Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach" 31:48

4y ago31:48

31:48

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn …

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Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile 35:42

4y ago35:42

35:42

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a …

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Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement 36:07

4y ago36:07

36:07

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Sa…

1
5 Business Questions for Cloud Newbies 14:49

4y ago14:49

14:49

SHOW: Season 2, Show 8 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. If Cloud Computing has been around for 10+ years, why are the majority of business applications still not in the cloud? Do all cloud provi…

1
Enabling Business Transformation with Cloud Computing 15:37

4y ago15:37

15:37

SHOW: Season 2, Show 7 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION This show is sort of a culmination of the previous Season 2 shows - Innovation, Cost Reduction, Risk Reduction…

1
The Impacts of Cloud Computing on IT Staffing 15:59

4y ago15:59

15:59

SHOW: Season 2, Show 6 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION Even though there are some similar technologies between what you do today and in the cloud, how you interact w…

1
Tradeoffs in Cloud Computing Architectures 18:29

4y ago18:29

18:29

SHOW: Season 2, Show 5 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION This has always been a contentious topic, with varying options and quite a bit of evolution in the industry ov…

1
Creating a Business Advantage with Cloud Computing 11:49

4y ago11:49

11:49

SHOW: Season 2, Show 4 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION Does your technology impact your customers? Does your technology improve or degrade your teams? Do your compet…

1
Reducing Risk with Cloud Computing 14:27

4y ago14:27

14:27

SHOW: Season 2, Show 3 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION This episode is going to focus on both how you can reduce risk (overall, vs. what you had before), but also lo…

1
Reducing Costs with Cloud Computing 16:44

4y ago16:44

16:44

SHOW: Season 2, Show 2 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION Payment Flexibility (Free Tiers, Per-user (SaaS), On-Demand, Reserved-Instances, Usage-Credits, Spot Markets, …

1
How to use Cloud Computing for Innovation 15:38

4y ago15:38

15:38

SHOW: Season 2, Show 1 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. FRAMEWORK FOR CONSIDERATION Access to technology (immediacy) Access to technology you might not have had previously (opportunity) Ability …

1
Season 2 - Trailer - Cloud Computing for Business Leaders 1:36

4y ago1:36

1:36

SHOW: Season 2, Trailer OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. In this season of Cloudcast Basics, we’re going to shift from focusing on the core technologies to focusing on the business consideration…

1
Cloud Computing - 5 Tech Questions for Cloud Newbies 9:37

4y ago9:37

9:37

SHOW: Season 1, Show 10 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. Are the “similar” technologies from each cloud provider the same? (e.g. Compute, Storage, Database) Should I get certifications in all th…

1
Cloud Computing - Analytics, AI, ML, Big Data 15:18

4y ago15:18

15:18

SHOW: Season 1, Show 9 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does AI/ML/Big Data mean in the cloud? The on-demand nature of public cloud really made sense, these capabilities require lots of dat…

1
Cloud Computing - Hybrid Cloud and Multi-Cloud 19:44

4y ago19:44

19:44

SHOW: Season 1, Show 8 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does Hybrid Cloud / Multi-Cloud mean in the cloud? This is the concept of either running an application consistently across two (or m…

1
Cloud Computing - Software as a Service (SaaS) 12:52

4y ago12:52

12:52

SHOW: Season 1, Show 7 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does SaaS mean in the cloud? The cloud manages the entire application and data, and the “end-users” just consume or interact with the…

1
Cloud Computing - Platform as a Service (PaaS) 13:56

4y ago13:56

13:56

SHOW: Season 1, Show 6 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does PaaS mean in the cloud? Developers write code and push it to production. Operations is managed by the platform. Simple way to ge…

1
Cloud Computing - Databases 14:59

4y ago14:59

14:59

SHOW: Season 1, Show 5 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does database mean in the cloud? Relational, Non-Relational, Key-Value, In-Memory, Time Series, Document How are databases allocated?…

1
Cloud Computing - Security 14:34

4y ago14:34

14:34

SHOW: Season 1, Show 4 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does security mean in the cloud? Data Protection (Encryption), Key Management, Firewalls, Intrusion Detection, IAM (Authentication, S…

1
Cloud Computing - Networking 18:36

4y ago18:36

18:36

SHOW: Season 1, Show 3 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does networking mean in the cloud? Connectivity between nodes, VPCs (private groupings), DNS, Load-Balancing and Auto-Scaling, CDN Se…

1
Cloud Computing - Storage 24:15

4y ago24:15

24:15

SHOW: Season 1, Show 2 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does storage mean in the cloud? How is storage allocated? What does the cloud computing provider do with a storage offering (responsi…

1
Cloud Computing - Compute 23:32

4y ago23:32

23:32

SHOW: Season 1, Show 1 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. What does compute mean in the cloud? CPU, Memory, Operating System (Linux/Windows), local Storage, GPUs, basic networking (I/O) How is com…

1
Season 1 - Trailer - Cloud Technologies 2:33

4y ago2:33

2:33

SHOW: Season 1, Trailer OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce this new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. Season 1 will build a foundatio…

1
5 Frequently Asked Questions for people new to Cloud Computing 9:55

4y ago9:55

9:55

SHOW: Season 0, Show 6 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. What is Cloud Computing? Why shou…

1
How to Get Started with Cloud Computing 7:48

4y ago7:48

7:48

SHOW: Season 0, Show 5 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. What is Cloud Computing? Why shou…

1
Cloud Computing Advantages & Disadvantages 9:13

4y ago9:13

9:13

SHOW: Season 0, Show 4 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. What is Cloud Computing? Why shou…

1
How is Cloud Computing new or different? 7:35

4y ago7:35

7:35

SHOW: Season 0, Show 3 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. What is Cloud Computing? Why shou…

1
What is Cloud Computing and who uses it? 6:30

4y ago6:30

6:30

SHOW: Season 0, Show 2 OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is focused on the basics of Cloud Computing, from both a technical and business perspective. What is Cloud Computing? Why shou…

1
Season 0 - Trailer - Welcome to Cloudcast Basics! 4:37

4y ago4:37

4:37

SHOW: Season 0, Show 1 - Introduction OVERVIEW: From the creators of the Internet's #1 Cloud Computing podcast, The Cloudcast, Aaron Delp (@aarondelp) and Brian Gracely (@bgracely) introduce the new podcast, Cloudcast Basics. This podcast is designed to help anyone new to Cloud Computing get up to speed quickly. Each season will cover a specific to…

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5 Marketing Books You Must Read in 2021 34:21

4y ago34:21

34:21

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeM…

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How to Speak ABM: Episode 8 – Our Key Takeaways 13:04

4+ y ago13:04

13:04

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!Autor: Salesforce

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How to Speak ABM: Episode 7 – The Future of Lead-Gen 20:51

4+ y ago20:51

20:51

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Kn…

1
How to Speak ABM: Episode 6 – The Digital Handshake 18:52

4+ y ago18:52

18:52

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital han…

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How to Speak ABM: Episode 5 – Three’s Company 32:15

4+ y ago32:15

32:15

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests: Rob…

1
How to Speak ABM: Episode 4 – 3 Steps to Success 20:56

4+ y ago20:56

20:56

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM -…

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How to Speak ABM: Episode 3 – Account Anthropology 23:24

4+ y ago23:24

23:24

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director,…

1
How to Speak ABM: Episode 2 – The Data Imperative 26:31

4+ y ago26:31

26:31

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec, Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at…

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How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing 22:41

4+ y ago22:41

22:41

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Sa…

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Moment Makers: Episode 8 – Our Key Takeaways 12:29

4+ y ago12:29

12:29

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!…

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Moment Makers: Episode 7 – The Skills You Need to Stand Out 44:25

4+ y ago44:25

44:25

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited B…

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Moment Makers: Episode 6 – You’re in Charge. What’s Next? 23:17

4+ y ago23:17

23:17

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder…

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Moment Makers: Episode 5 – A Sharp Eye on ROI 28:59

4+ y ago28:59

28:59

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson Colle…

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