Najlepsze podcasty z kategorii: Market Research (2023)

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight 31:57

1d ago31:57

31:57

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights. Key Takeaways: (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries. (13:49) Co…

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Market Elevation - A Cirrus Research Podcast

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Cirrus Market Outlook: Q4 2023 Soft landing and interest rate risk point to a Value tilt. 35:00

13d ago35:00

35:00

Soft landing and interest rate risk point to a Value tilt. Rebounding earnings expectations and better-than-expected economic data have been hinting at a stabilization in the profit cycle. While a bottoming profit cycle is critical to a fundamental shift away from Growth to Value, a spike in rates is the accelerant to a break in speculative strateg…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Riding the Wave of Industry Evolution with Matt Britton at Suzy 24:49

23d ago24:49

24:49

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it. Sima and Matt discuss: – The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer. – Generatio…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq 30:27

1M ago30:27

30:27

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy. Key Takeaways: (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges. (12:22) How younger generations show greater willingness to use digital …

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Smarter Together: Phase 5’s Market Research Podcast

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Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe 24:57

1M ago24:57

24:57

Tanya Fowler from First Canada Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.Autor: Phase 5

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Creating Value-Added Research Systems with Basel Fakhoury of User Interviews 19:49

2M ago19:49

19:49

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity. During their conversation, Basel and Sima discuss: – Using data to uncover needs in the market to better cater products and services to a particular niche. – T…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.ai 26:34

2M ago26:34

26:34

On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology. Sima and Dr. Bouarfa discuss the following: – How different business models …

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Smarter Together: Phase 5’s Market Research Podcast

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Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac 34:04

3M ago34:04

34:04

An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.Autor: Phase 5

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Building Predictive AI with Thomas Zoëga Ramsøy at Neurons 23:08

3M ago23:08

23:08

On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior. In their conversation, Thomas and Sima discuss: – How a public methodology can build consumer trust in the data acquisition industry. – The intersecti…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Purpose-Driven Data with Rob Pace at HundredX 21:13

3M ago21:13

21:13

On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community. Rob and Sima discuss the following: – A business has to be profitable to provide the resources needed to pursue goals aligned with its mission. – Outcom…

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Happy Market Research Podcast

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Ep. 604: Douglas Healy – Senior Director, Consumer Insights – Gatorade at PepsiCo provides a comprehensive overview of Package Testing 41:31

3M ago41:31

41:31

Autor: Jamin Brazil

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Leveraging AI as a Research Tool with Chris Barry at The Evolved Group 32:22

4M ago32:22

32:22

On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research. Chris and Sima discussed the following in relation to AI and data acquisition: – The ability of AI to elicit better responses from consumers than hu…

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Market Elevation - A Cirrus Research Podcast

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Cirrus Market Outlook: When Investors Chase the “Pick and Shovels” of the AI Trade. 28:44

4M ago28:44

28:44

The current run-up in the market appears to be an echo of the Y2K/Internet melt-up. In both periods, we experience a dramatic surge in Technology spending, effectively pulling technology consumption several years in advance, and allowing markets to chase the sector with reckless abandon. In both instances, a sharp break occurs followed by a major d…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Exploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at Numerator 19:14

4M ago19:14

19:14

This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson. John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They…

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Smarter Together: Phase 5’s Market Research Podcast

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Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science 20:40

4M ago20:40

20:40

Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.Autor: Phase 5

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Leveraging AI for Insights Generation with Michalis Michael at DMR Group 23:20

5M ago23:20

23:20

In this episode, host Sima Vasa is pleased to welcome Michalis Michael, CEO at DMR Group, who shares the work his organization is doing with AI to be more efficient in both gathering and analyzing market data. Michalis shared some important insights on the evolution of AI: – AI can be categorized into different types: Narrow AI and Strong AI. – Nar…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Predicting Demand Using the Key Principles of Behavioral Economics 29:30

5M ago29:30

29:30

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.Topics discussed include:- Anouar’s background and career path.- The evolution of economics from being strictly theoretical to being scientifically tested.- T…

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Stories of Market Research

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Episode 37: Partnership and Collaboration as a New Form of Competition + the Buzz Around Effective Employer Branding Strategies

6M ago

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In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships! Shonna and Larry emphasize the advantages of working togeth…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Low Code – Data Pipelines | Ep. 203 19:15

7M ago19:15

19:15

Sima is delighted to talk with Gordon Allott today! Gordon is the President and CEO of BroadPeak Partners LLC, the company that developed the K3 software.Today's discussion takes a slightly different turn as we introduce Gordon, who is working on various aspects of data. The work done at BroadPeak brings a fresh perspective on the use of data in to…

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Smarter Together: Phase 5’s Market Research Podcast

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Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley 19:37

7M ago19:37

19:37

Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.Autor: Phase 5

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Real Time Operational Intelligence | Ep. 202 29:24

7M ago29:24

29:24

Sima is happy to have Venkat Venkataramani joining her for today's episode of Data Gurus! Venkat is the CEO and Co-founder of Rockset. Venkat shares his background, dives into the benefits of real-time data analytics and cloud-based infrastructure, and discusses the interesting work they are doing at Rockset.BiographyVenkat Venkataramani is CEO and…

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Market Elevation - A Cirrus Research Podcast

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Market Elevation - Cirrus Outlook 34:54

7M ago34:54

34:54

Key Takeaways: -Testing for aftershocks – watching credit and regional bank ripples. -Quality Bet Amplified as Capital Markets “Join” in the Tightening Cycle. - The Sell-side is behind the Curve; Earnings Expectations to Roll Lower before they Bottom. - Fed Offset Limits Rate Risk for the Growth Investor; Growth Strategies Get a Short Reprieve. - L…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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To Be or Not to Be Disrupted with Henry Hays | Ep. 201 24:34

7M ago24:34

24:34

Sima is delighted to have Henry Hays joining her on the podcast today! Henry is the energetic and inspiring Co-founder and Disruptor at Henry Hays Consulting.In this episode of Data Gurus, Henry dives into the concept of disruptive innovation.BiographyHenry spent most of his adult life in sales and sales leadership- mainly in pharmaceuticals and bi…

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Smarter Together: Phase 5’s Market Research Podcast

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Episode 4- X4 Summit Highlights, Together with Andreas Noe 31:54

7M ago31:54

31:54

Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.Autor: Phase 5

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Tastewise | Ep. 200 25:50

8M ago25:50

25:50

Alon Chen, the Co-Founder and Chief Executive Officer at Tastewise, joins Sima today to share his career journey and dive into what they are doing at Tastewise.Biography:Alon Chen is a Co-Founder and serves as Chief Executive Officer at Tastewise. He is the developer of an artificial intelligence-based food intelligence platform designed to assist …

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Stories of Market Research

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Episode 36: User Experience & The Human Connection: How Empathy Can Lead to Greater Insights

8M ago

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In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successf…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Measuring the QUALITY of Involvement and Impression of Content| Ep. 199 24:51

8M ago24:51

24:51

Today, Pedro Almeida, the CEO and Co-founder of MindProber, joins Sima on the podcast to share his background and discuss the innovative work they are doing at MindProber. Pedro’s backgroundPedro studied social psychology with a strong emphasis on market research. As an undergrad, he worked as a research assistant at a small cognitive neuroscience …

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Let’s Go! | Ep. 198 33:17

8M ago33:17

33:17

Reed Cundiff, the newly-appointed CEO of Sago (formerly the Schlesinger Group), joins Sima to talk about how he got to where he is in his career and the exciting journey ahead of him.Reed’s storyReed cut his teeth as a marketing analyst. He spent about ten years tracking the enterprise resource planning industry and then moved to Microsoft, where h…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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The Importance of Measuring ESG | Ep. 197 32:19

8M ago32:19

32:19

Sima is happy to have Tim Clover, the CEO and Founder of Glow, and Sherry Frey, the VP of Wellness at Nielsen IQ, joining her on the show to dive into how consumers think about the planet, sustainability, and societal responsibility.About TimTim left management consulting almost ten years ago to start Glow, his research technology business. He star…

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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

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Complicated Relationship with Data | Ep. 196 22:48

8M ago22:48

22:48

Cliff Courtney, the President and CEO of Courtney180, joins Sima on the show today. Cliff’s journeyCliff comes from a marketing-driven background. He believes marketing is a good background for all companies. Specifically for him because he has worked predominantly in chief strategy officer roles in Omnicom agencies and then in chief marketing role…

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