Najlepsze podcasty z kategorii: Market Research (2025)

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Going Beyond the Brief with Cynthia Harris of 8:28 Insights 25:33

1d ago25:33

25:33

On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at…

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Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections 24:47

1d ago24:47

24:47

In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone. Doug Zarkin is the Chief Brand Officer at Modern Performance and Recovery Brands, where he specializes in creating meaningful consu…

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Storytelling, Service & AI: Tanya Pinto's Journey 39:46

12d ago39:46

39:46

In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Tanya Pinto, Principal UX Researcher at Microsoft focused on Copilot AI, to explore the evolving relationship between artificial intelligence and human insight. Through the lens of both her corporate work and humanitarian efforts as founder of Baal Dan Charities, Tanya…

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Reputation as a Business Asset with Daniel Gaynor of Signal AI 17:17

17d ago17:17

17:17

On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why …

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The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi 45:04

1M ago45:04

45:04

How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Th…

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The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights 30:17

1M ago30:17

30:17

On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why huma…

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Mastering the Language of Data for Impact with Karen Kraft from Johnsonville 43:16

2M ago43:16

43:16

Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the …

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Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon 39:31

2M ago39:31

39:31

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to …

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Building Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi 12:09

2M ago12:09

12:09

On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi. They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) “The Consumer Insights Revolution” encapsul…

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Redefining Market Research: Insights from Leonard Murphy on Innovation and AI 41:56

2M ago41:56

41:56

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, …

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Why In-the-Moment Data Matters with James Turner of Delineate 32:51

2M ago32:51

32:51

On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile,…

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The Curiosity Current: A Market Research Podcast 1:04

3M ago1:04

1:04

The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.soAutor: Jessica Glace

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Exploring the Complexities of the Ad Ecosystem with George London of Upwave 25:30

3M ago25:30

25:30

On this episode, host Sima Vasa talks to George London, Chief Technology Officer of Upwave. George shares insights into the complexities of the advertising ecosystem, the role of data in campaign optimization and the parallels between financial and ad markets. Key Takeaways: (02:14) From philosophy to data leadership. (05:34) Persistence and adapta…

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Cirrus Market Outlook 2025: Risk-on Posture to Collide with Valuations as Fed Breaks Promise. 34:03

3M ago34:03

34:03

in this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. We continue to hold a favorable outlook on equities as we barrel into 2025. Rebounding earnings and the recent change to a risk-on run are likely to remain as fundamentals have been strong and likely to continue. In…

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Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar 27:32

3M ago27:32

27:32

On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…

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The Power of Public Opinion Data with Darrell Bricker of Ipsos 15:40

5M ago15:40

15:40

On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future. Key Takeaways: (02:30) Mentorship and opportunity shape a meaningful car…

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Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko 24:35

5M ago24:35

24:35

Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud.Autor: Phase 5

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Lessons From 10 Years of Innovation with Michael Winnick of dscout 26:38

6M ago26:38

26:38

On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michae…

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The Role of Emotion in Marketing with Matt Celuszak of Element Human 35:03

6M ago35:03

35:03

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…

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Cirrus Market Outlook: Q4 2024 - Credit Expansion Cycle to Broaden Leadership and Temper a Quality Bias. 34:27

6M ago34:27

34:27

In this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. Leadership will continue to be stress-tested as a more cyclical market leadership profile settles and the grumblings over NVIDIA’s (NVDA) deceleration in growth become louder. By the first quarter of next year, the …

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Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester 15:10

6M ago15:10

15:10

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…

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How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane 20:15

7M ago20:15

20:15

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success.Key Takeaways:(00:06) Kai’s journey from PwC to SAP.(01:21) CX covers all customer touchpoints.(03:33) SAP uses data to improve CX.(05:48) CX b…

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Scaling Digital Qual with Eugene Murphy of Indeemo 28:34

7M ago28:34

28:34

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.Key Takeaways:(00:06) Eugene’s journey from engineering to founding Indeemo.(02:03) Creating a seamless user experience for all ages…

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Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

8M ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success.Key Takeaways:(04:30) Using system dynamics to effectively model complex business environments.(06:45) Mapping…

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Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

8M ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships.Key Takeaways:(03:10) Pivoting to new verticals drives success.(03:28) Deepening relationships with exi…

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The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

9M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

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Cirrus Market Outlook: Q3 2024 - Barbelled Mag-7 and Value to Close Strong in ’24! 31:58

9M ago31:58

31:58

in this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. A combination of solid earnings for the market, notably strong for the AI segments, and easy credit allows for a pro-equity stance. The challenge for managing the portfolio as we close the year are twofold. The firs…

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Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

9M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media.Key Takeaways:(02:00) Measurement data offers competitive advantages.(02:05) Media strategy is now driven by actionable data.(04:00) The importance of…

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Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

11M ago

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On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.Key Takeaways:(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not ju…

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Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally 22:18

11M ago22:18

22:18

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.Key Takeaways:(00:54) Technology’s inevitable impact on industries.(03:16) Alex’s shift to pioneering behavioral sciences.(…

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Cirrus Market Outlook: Q2 2024 - Dovish Fed & Stabilizing Profits Drive Markets Higher. 31:11

12M ago31:11

31:11

In this episode, we walk through the outlook for US equities. In short, a very constructive outlook is really set up for us in terms of looking out to the rest of 2024. Part of this has to do with these bottoming of the profit cycle, and also the easy credit backdrop that we see. In addition, we also see a Fed that's likely to be more dovish. The i…

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