Najlepsze podcasty z kategorii: Market Research (2025)

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Greatest Hits – The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior 18:20

2d ago18:20

18:20

Insight takes on its real shape when curiosity meets context. The research field has stretched far beyond reporting the past. Today, it guides decisions, influences strategy, and helps organizations understand the people they hope to serve. In this Greatest Hits episode of The Curiosity Current, host Stephanie Vance revisits five conversations that…

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Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting 32:23

8d ago32:23

32:23

Dan Fleetwood talks with Gary Rudman, President of GTR Consulting and widely known as the Gen Z Whisperer, about what brands and researchers often misunderstand about Gen Z. Gary shares insights from years of youth culture research, exploring what truly resonates with this generation—from authenticity and identity to the impact of social media and …

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Why Insights Need a Spotify Moment with Casper Henningsen of GetWhy 15:31

10d ago15:31

15:31

Host Sima Vasa talks to Casper Henningsen, CEO and Co-Founder of GetWhy, about reimagining insights through technology, empathy and human connection. Casper shares his unconventional journey from professional sports to entrepreneurship, highlighting how patience, curiosity and deep understanding of human behavior have shaped his company’s mission t…

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The cost of silence in research with Amberly Miller 41:40

9d ago41:40

41:40

In this episode of The Curiosity Current, Stephanie and Molly talk with Amberly Miller, Director of UX Research at Prudential Financial, about the internal battles that shape whether research drives action or dies quietly in a repository. Amberly’s path from operations to UX research was built in environments where every decision carried real finan…

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Turning insight into impact: What CMOs really want from market research 45:11

16d ago45:11

45:11

In this episode of The Curiosity Current, host Molly Strawn-Carreño and guest host Shanon Adams speak with Steve Olenski, founder of The CMO Whisperer Advisory. Drawing on more than twenty-five years working alongside CMOs at Mastercard, Walmart, the NFL, and other major brands, Steve offers a direct view into what marketing leaders truly need from…

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Leading Change Without Losing Connection with Tim Wragg of Human8 14:22

23d ago14:22

14:22

On this episode, host Sima Vasa talks to Tim Wragg, CEO of Human8, who shares insights on leadership, AI’s role in research, and maintaining human connection in a rapidly evolving digital landscape. Tim discusses how trust, empathy and timing remain vital in an industry defined by data abundance and technological transformation. Key Takeaways: 00:0…

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How Shoppers Really Decide: Value, Sensory Shopping, and AI’s Limits with Steve Markenson 47:47

23d ago47:47

47:47

In this episode of The Curiosity Current, hosts Molly and Stephanie sit down with Steve Markenson, Vice President of Research & Insights at FMI – The Food Industry Association and President at WBA Research, to explore how broad, industry-wide research shapes the trillion-dollar food retail ecosystem. With more than two decades in market research, S…

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Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec 30:20

29d ago30:20

30:20

Dan Fleetwood speaks with Susan Rose, Vice President of Strategic Marketing & Advisory Services at GovExec, about the intersection of data, research, and thought leadership in the public sector. Susan shares her journey from journalism to marketing, explaining how she uses research to back up compelling narratives that influence decision-makers. Th…

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Stop Chasing Speed: Build Consistency That Predicts Outcomes 49:51

1M ago49:51

49:51

In this episode of The Curiosity Current, hosts Molly and Stephanie sit down with Charlie Grossman, Owner of CG Research & Consulting and former Vice President at BASES and Burke, to explore what makes research trustworthy and actionable. With over thirty years in market research, Charlie explains that while technology has made studies faster and c…

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The One Thing That Moves Consumers with J. Walker Smith 35:41

1M ago35:41

35:41

In this episode of The Curiosity Current, host Stephanie is joined by Andrew Kawalek, Senior Director of Global Sales at AYTM, for a conversation with J. Walker Smith, Knowledge Lead for Strategy and Consulting at Kantar. After decades of guiding brands through cultural and technological change, Walker has learned that the fundamentals of marketing…

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Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP 24:46

1M ago24:46

24:46

Dan Fleetwood speaks with Giovanni Riggioni, Customer & Market Insights Manager at HP, about the evolving role of customer insights in driving product strategy. Gio shares how his team uses data to inform product decisions, enhance customer experiences, and align research with business goals at HP. They discuss the integration of behavioral data, t…

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Behavior Over Opinion: How to Predict Packaging Success 40:41

1M ago40:41

40:41

In this episode of The Curiosity Current, host Stephanie speaks with Matt Salem, SVP of Customer Success at Behaviorally and co-author of unPACKED: Predict Packaging That Sells. Drawing on over two decades of behavioral research, Matt shares how packaging serves as a brand’s silent salesperson, shaping attention, emotion, and purchase decisions at …

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Teaching the ‘Why’ Behind Advanced Analytics with Megan Peitz of Numerious 25:07

2M ago25:07

25:07

Sima Vasa speaks with Megan Peitz, Founder and Owner of Numerious. Megan shares her journey from math and statistics at Georgetown to building a powerhouse analytics consultancy, partnering directly with global product teams and empowering more leaders to make data-driven decisions. The episode covers Megan’s approach to advanced analytics, the fou…

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Greatest Hits – Why Mental Health is Every Leader’s Superpower 24:43

2M ago24:43

24:43

Leadership reveals itself when pressure rises and calm feels far away. Few voices capture that balance of strength and empathy quite like Raina Rusnak, Head of Market Research and Business Intelligence at StarKist. In this Greatest Hits episode of The Curiosity Current, host Stephanie Vance revisits a conversation that blends science, self-awarenes…

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Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST 29:07

2M ago29:07

29:07

Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening is reshaping the insights landscape. Jamie explains how combining AI with human understanding helps brands uncover real consumer sentiment beyond traditional research. They explore how to turn social data into meaningful stories, the bala…

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Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation 28:11

2M ago28:11

28:11

Some conversations stay with you long after they end, and this one with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, is one of them. In this Greatest Hits episode of The Curiosity Current, hosts Stephanie and Matt revisit a timeless discussion about the art and impact of ethnographic research. Lindsey takes us inside the work o…

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How Client Voices Drive Strategy with Elizabeth Finn of The Directions Group 13:24

2M ago13:24

13:24

Autor: Sima Vasa

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Trust, context, action: Leena Doshi on designing Surveys that drive decisions 32:40

2M ago32:40

32:40

Autor: AYTM

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Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico 32:46

2M ago32:46

32:46

In this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. F…

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Usable vs. useful: Adam Hagerman on UX and the future of research in product development 53:36

2M ago53:36

53:36

In this episode of The Curiosity Current, hosts Stephanie and Elana Marmorstein talk with Adam Hagerman, a researcher and strategist whose career has spanned Apple, GLG, and Indeed. With a background in music, history, and public affairs, Adam brings a systems-thinking approach to research, blending qualitative depth and quantitative rigor to turn …

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Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data 18:09

3M ago18:09

18:09

On this episode, host Sima Vasa leads a candid panel discussion on the state of data quality with four industry leaders: Dyna Boen, EVP/Managing Director of Escalent; Jon Kay, Principal Market Research Manager of Intuit; Bob Fawson, Co-Founder of Data Quality Co-Op; and Steven Snell, EVP, Head of Research of Rep Data. Together, they explore the gro…

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Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions 37:53

3M ago37:53

37:53

In this episode of The Curiosity Current, hosts Stephanie and Julie Myers talk with Dr. Hassan Aleem, Senior Consumer Insights Partner at Amazon, about how behavioral science can decode the messy world of grocery shopping. Drawing on his academic background in neuroaesthetics at Georgetown University and applied work in UX research and consulting, …

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Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey 31:15

3M ago31:15

31:15

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom proj…

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The Gig Economy, Affluent Consumers, and What They Mean for Brands 55:26

3M ago55:26

55:26

In this episode of The Curiosity Current, hosts Stephanie and Glenn Fleischman talk with Michael Nevski, Director of Global Insights at Visa, about how AI, affluent consumers, and the gig economy are reshaping payment trends and brand strategy. Drawing on his career spanning roles at Danaher, IRI, and Charles Schwab, Michael explains how curiosity …

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Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling 35:37

3M ago35:37

35:37

In this episode of The Curiosity Current, hosts Stephanie and Tiffany talk with Marcus Cunha Jr., Robert O. Arnold Professor of Marketing and Director of the Master of Marketing Research program at the University of Georgia, about preparing the next generation of insights leaders. Drawing on real-world projects with companies like UPS and Coca-Cola…

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Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company 37:23

3M ago37:23

37:23

On this episode, host Sima Vasa talks to David Allison, Founder of The Valuegraphics Research Company, about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surveys across 180 countries, David explains why demographics have a 90% fail rate and how identifying what truly matters to people can i…

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Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research 29:04

3M ago29:04

29:04

The opinions expressed in this episode are those of the host and guest only, and do not reflect the views of any company. In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at L&E Research, to explore the critical balance between AI efficiency and human connection in market r…

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Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action 55:29

3M ago55:29

55:29

In this episode of The Curiosity Current, host Stephanie talks with Lev Mazin, CEO and Co-Founder of aytm, about reimagining how consumer insights are generated and used. Beginning with aytm’s origins under the lean startup movement, Lev explains how design thinking shaped the platform’s evolution from a scrappy prototype to a trusted global soluti…

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Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection 13:49

4M ago13:49

13:49

In this Best Bits episode of The Curiosity Current, hosts Matt and Stephanie bring together 10 of the boldest hot takes from past conversations with researchers, strategists, and leaders who aren’t afraid to challenge convention. Each guest answers one provocative question: “What’s the boldest hot take you have about leadership, research, or human …

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Ep. 9 – Pushing the Boundaries of Innovation in Market Research with Doug Keith, Founder of Future Research Consulting 31:48

4M ago31:48

31:48

In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Doug Keith, Founder of Future Research Consulting, about the evolving landscape of market research. Doug shares his insights on how the industry has changed over the years and the critical need to push past the "safe" middle-ground to embrace true innovation. From the ri…

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The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery 47:39

4M ago47:39

47:39

In this episode of The Curiosity Current, hosts Stephanie and Victoria talk with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, about using the Socratic method to uncover deeper truths in research. Drawing on her work with brands like Vitaminwater, Smartwater, Dasani, Simply, and Honest Kids, Sarah explains how disciplined q…

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Cirrus Market Outlook Q3 2025: Speculation to Run with Tail Risk in the Making. 32:18

4M ago32:18

32:18

In this episode, Satya Pradhuman walks through Cirrus' outlook on equities for the year. Adages such as “Buy on the rumor, sell the news” or “Be nimble or be humbled” come to mind as fundamental elements stack up for an ongoing run-up of risk-taking. That said, key measures on the inflation front, tactical crowding extremes and the global capital f…

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The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak 36:19

4M ago36:19

36:19

In this episode of The Curiosity Current, host Stephanie sits down with Raina Rusnak, Head of Market Research and Business Intelligence at StarKist and CEO of 750 Research, to explore the intersection of mental health and market research. From leveraging qualitative techniques to foster workplace resilience to transforming unemployment into opportu…

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Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate 31:57

4M ago31:57

31:57

Dan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insights through UX research has led to transformative business decisions. They dive into the importance…

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The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture 40:45

4M ago40:45

40:45

In this fascinating episode of The Curiosity Current, hosts Stephanie and Matt explore the powerful social dynamics of sports fandom with Ben Valenta, SVP of Strategy at Fox Sports and co-author of "Fans Have More Friends." Discover why fandom is about more than just watching games, how sports create lasting social bonds, and why engaged sports fan…

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Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin 45:09

5M ago45:09

45:09

In this candid conversation, hosts Matt and Stephanie sit down with Rand Fishkin, CEO of SparkToro and former CEO of Moz, to explore the evolving landscape of audience research and ethical AI implementation. From challenging traditional venture capital models to building "chill work" companies, Rand shares invaluable insights on creating sustainabl…

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Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult 18:46

5M ago18:46

18:46

On this episode, host Sima Vasa talks to Michael Ramlet, Co-Founder and CEO of Morning Consult. Michael shares how Morning Consult has scaled from a startup with a newsletter to a global leader in delivering real-time consumer insights used by central banks, hedge funds and Fortune 500 companies. He explains why owning the supply chain for data col…

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Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight 25:26

5M ago25:26

25:26

Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today's market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research. This episode also explores the role o…

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From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers 51:58

5M ago51:58

51:58

Join hosts Matt and Stephanie as they sit down with Don DeVeaux, Professor of Practice at Michigan State University's MSMR program, to explore the evolving landscape of market research education and talent development. With over three decades of experience spanning General Motors, GfK, and academia, Don shares invaluable insights on preparing the n…

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From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda 33:54

5M ago33:54

33:54

In this insightful episode of The Curiosity Current, host Stephanie sits down with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, to explore the evolving landscape of data-driven customer retention. Discover how AI and analytics are revolutionizing customer experience, why traditional loyalty programs are being reimagined,…

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Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar 27:32

5M ago27:32

27:32

On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…

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Ep. 6 – Fraud, AI, and the Broken Supply Chain of Research with Tyler Lewtan, CEO of Zintro 20:00

5M ago20:00

20:00

Dan Fleetwood talks with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the real risks plaguing the research industry—from fraudulent respondents to outdated practices. Tyler shares how his journey from sales into research led him to uncover systemic issues in sample quality, and why B2B qual might be the last defense against a growing trust cris…

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