Welcome to Embracing Marketing Mistakes, the show for CMOs and Heads of Marketing with revenue over £15M who are looking to double their marketing ROI and achieve record revenue targets. The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awaren ...
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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strateg…
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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaki…
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How your brand can get the most out of Pinterest - Meagan Williamson
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Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to share her invaluable strate…
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How to Overcome AI Challenges in Marketing - Andrew Bruce Smith
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Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his…
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How to Redefine Advertising with AR Technology - Jed Hallam
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How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insight…
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How to Use Unconventional Marketing to Your Advantage - Gareth Turner
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Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, wit…
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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
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What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head …
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How Can Marketers Learn From the 2024 Elections? Stuart Bruce
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AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing comm…
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When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
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Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, i…
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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
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Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s …
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Embracing Marketing Mistakes Podcast Trailer
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Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 y…
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How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
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Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partners…
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How to Master Your Social Media Strategy in 2024
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Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, a…
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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
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Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and dr…
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How to "suck less" at public speaking at conferences - Rich Mulholland
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Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world, Richard shares the in…
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What Can We Learn from Olaplex's Battle Against Imitators?
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Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior ac…
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Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
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Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to s…
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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
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Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst …
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How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
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Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach…
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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
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In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance …
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Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are…
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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how …
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How to Leverage AI for Your Brand's Growth by Greg Matusky
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Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. Greg shares some amazing…
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How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
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Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges behind a brief and how…
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How to Navigate SEO and Online Reputation Management with Gerry White
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Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an i…
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Upcoming Social Media Trends To Boost Your Brand Strategy in 2024 - PT 2
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Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition. AI in Social Media Advertising: Discover how artificial intelligence is revolutionising socia…
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The Biggest Brand Mistakes and Social Trends 2024 PT1
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Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As…
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Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
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Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journal…
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How to maintain performance and culture in a remote working world.
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Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles ap…
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How to Protect Your Brand Against Misinformation with Ant Cousins
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Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich e…
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Is Your Employer Brand Driving Away Top Talent? Melanie Parker
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Unlock the secrets to recruiting and retaining the crème de la crème of the marketing world with Melanie Parker, our esteemed guest who's an expert in the recruitment landscape. Melanie lays bare the harsh reality of an outdated educational system failing modern marketing needs, while we sprinkle in tales from my own recruitment playbook, emphasisi…
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Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
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Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication with our esteemed guest, Neville Hobson. A seasoned podcaster and an online veteran since 1988, Neville's insights on Elon Musk's disruptive Twitter tactics and the future of podcasting for brands are …
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How to maximise the use of AI in PR and Marketing Campaigns
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Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll be equipped with practical strategies and insights that can help you harness AI's potential and make the most of it, no matter how fast-paced its evolution. We'll take a deep dive into the ways AI is bei…
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Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
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Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for an enlightening discourse on media training, strategic communication, and the mastery of interviews. You'll discover how preparation, authenticity, and a clear narrative can make your media encounters…
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How did customer complaints fuel a business revolution?
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Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interesting conversation with Jack Sutcliffe, founder of Power Sheds, a game-changing company that's shaking up the shed industry in the UK all from its heart in Yorkshire. Jack shares his fascinating journey o…
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Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting with Paul Sutton
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What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-mortar store during the…
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Is AI the Ultimate Disruptor in PR? Stephen Waddington on the Future of Misinformation
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Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough t…
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Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
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The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standi…
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Socially Unacceptable - Podcast Show Trailer
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Welcome to Socially Unacceptable the only top 10 UK podcast for marketers, PR professionals, and entrepreneurs, looking to grow their brands, that actually celebrates the biggest f*ck ups, mistakes, mishaps, and misfortunes. Every fortnight, our two hosts, Chris Norton, a top 10 PR blogger, and the Founder of Prohibition, and Will Ockenden, a busin…
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Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
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Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and a…
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How I Lost Six Figures and My First Business with Josh Lachkovic
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How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora. After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successfu…
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The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a 2024 Makeover
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Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolutio…
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Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
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Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understanding your numbers, accompanied by Chris Simmance, founder of OMG Center, and the mastermind behind Optus Digital. With a wealth of experience in digital strategy and SEO, Chris takes us through his j…
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How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
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Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines. She gives us an insider view into her success story, talking about her magazine Portfoli…
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How to Unleash the Potential of AI in Marketing - Andrew Bruce Smith
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Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional jour…
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Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
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Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential. We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, charac…
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How to measure marketing campaigns properly
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In Episode 2 of "Socially Unacceptable," we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement. As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measu…
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What is the Future of Video on Social Media?
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Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and William Ockenden and we’ll guide you through the maze of Instagram, TikTok, and LinkedIn video content. We'll tackle the anxieties around creating videos, promising every listener the confidence and know…
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