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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
Manage episode 424174911 series 3484829
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Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s gripping anecdotes from her investigative reporting days make this episode both educational and engaging.
We'll walk you through the steps of creating a solid crisis strategy for your organisation, using a real-world example from a museum. Find out how to identify key risks, assemble an effective crisis team, and respond promptly to various scenarios. With case studies like the Onclusive Media data breach and a hotel fire incident, we'll show you the importance of timely and transparent communication, especially in the age of social media.
In our discussion, we also dive into the realm of crisis communication for charities, with insights from Adila Worley of Charity Comms. Ann emphasises the importance of genuine care, actionable steps, and keeping perspective during a crisis, sharing stories of successful crisis management from companies like Alton Towers and lessons from high-profile missteps. This episode is packed with practical advice and real-world examples to help you navigate through any storm with confidence.
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X: @roughhouse01
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Rozdziały
1. Crisis Management and Media Training (00:00:00)
2. Creating an Effective Crisis Strategy (00:04:10)
3. Social Media's Role in Crisis Planning (00:16:53)
4. Social Media and Crisis Prevention (00:21:08)
5. Ann's f*ck up (00:24:16)
6. Effective Crisis Communication Planning (00:32:15)
7. Effective Crisis Communication Strategies (00:43:03)
8. Charity Communication and Media Training (00:47:56)
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