Najlepsze podcasty z kategorii: Bold Take (2024)

1
Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon 37:34

9d ago37:34

37:34

Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consume…

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How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster 34:48

23d ago34:48

34:48

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you c…

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Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols 30:14

1M ago30:14

30:14

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. Episode Hi…

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It’s Time to Diversify Your Healthcare Marketing Mix 36:39

3M ago36:39

36:39

In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a succes…

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How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin 34:51

3M ago34:51

34:51

When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry l…

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TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing 34:39

4M ago34:39

34:39

Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative st…

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Rethinking Marketing through Just-in-Time Content Operations 43:36

4M ago43:36

43:36

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficie…

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How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio 44:47

5M ago44:47

44:47

At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content…

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The Winning Formula: Creativity, Data, and Purpose at Coca-Cola 30:25

5M ago30:25

30:25

Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to…

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Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B Strategies 49:22

6M ago49:22

49:22

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’…

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The Inside Track to Enterprise Marketing Transformation 50:46

6M ago50:46

50:46

Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In th…

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Brand Building: What it Takes to Break Through the Customer Friend Zone 31:37

7M ago31:37

31:37

In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Bran…

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How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy 46:46

7M ago46:46

46:46

As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to…

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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age 31:52

8M ago31:52

31:52

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing …

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Building the Machinery for B2B Growth 42:21

8M ago42:21

42:21

Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his p…

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Content Disrupted: Bold Takes on Brand Marketing Trailer 1:32

8M ago1:32

1:32

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.soAutor: Skyword

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Quarter Season Awards 1:13:46

1+ y ago1:13:46

1:13:46

The boys are back together to discuss a weird loss to the unbeaten Eagles, expectations for home game 2 against the T*xans, get #deep on sports superstitions and hand out first quarter of the season awards. 1:25 – 17:20 – The boys recap the Eagles loss 17:21 – 44:55 – the boys preview the week 5 matchup with the Houston Texans 44:56 – 53:55 – Eric …

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Week 1: A Different Type of Loss? 1:07:10

1+ y ago1:07:10

1:07:10

After a week 1 loss at Washington, the Jaguars find themselves in familiar territory. More of the same? Not so fast my friends. Episode details 1:25 – 24:05 – the boys recap the Jaguars Week 1 loss to the Commanders and touch on Travon Walker’s impressive debut. 25:45 – 34:19 – the boys discuss the Jaguars Week 2 opponent, the Indianapolis Colts . …

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John Shipley Talks FOOTBALL! 1:43:44

1+ y ago1:43:44

1:43:44

The people have spoken and we have listened. We welcome on our boy John Shipley of Jaguar Report to talk strictly Jaguars football with absolutely no jokes or fun whatsoever. We go over literally every position group on the team and what Ship has seen out at Jags camp. And that’s literally it! 2:45 – 6:10 – John Shipley Intro 6:11 – 21:00 - Trevor …

1
Bold Take: GOLD JACKET 1:28:25

1+ y ago1:28:25

1:28:25

Big Bo is finally given his due - immortalized in Canton forever as he should be. Tony slays his induction speech and Jags fans show out in Northeast Ohio. But what was the trip really like? And hold on a minute, is that Positive Dilla?!?! IT'S GAMEDAY IN DUVAL COUNTY!!!! Episode details 2:55 – The boys talk about their Cedar Point experience 16:15…

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Bold Take: 2022 JAGUARS DRAFT PREVIEW 1:38:49

2y ago1:38:49

1:38:49

The boys are finally back to talk all things 2022 Jags draft. Dilla brings you the whispers, Cap runs down his draft crushes and Solly comes with his ANNUAL JAGS LOCK I mean MOCK and his top overall prospect’s Chipotle order. Episode details: 2:46: intro 10:22: The boys get into who they think the No. 1 pick will be on Thursday 37:27: Cap and Dilla…

1
Happy Accident 1:35:20

2+ y ago1:35:20

1:35:20

Our beloved Jags spend 44 days trying to cancel the Scoops master Dilla and their exhaustive search led them to a guy who loves ice cream just as much. Only a matter of time before they’re sharing a Super Bowl together! Episode information 00:00 – 2:53: Ice cream talk 2:53 – 9:15: The guys discuss the hiring of Doug Pederson and review his resume 9…

1
Matt Hamilton of GMFB 1:48:55

2+ y ago1:48:55

1:48:55

Matt Hamilton (@MattHamilton25) joins us to talk about his role producing everyone’s football wakeup show Good Morning Football on NFL Network, how he fell in love with the Jags fanbase and his thoughts on our head coaching search. Episode details 4:28-19:10 – Matt Hamilton introduction 19:10-34:00 - Working at GMFB and his favorite memories 36:03-…

1
Mark Long Says Blow It UP 1:20:59

2+ y ago1:20:59

1:20:59

Mark Long (@APMarkLong) joins us to discuss the clownshow that is the Jacksonville Jaguars under Team Steward Shad Khan.

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Urban Fired 1:09:49

2+ y ago1:09:49

1:09:49

Any questions?

1
Nate Tice - Trevor Pod 1:32:42

2+ y ago1:32:42

1:32:42

Nate Tice (@Nate_Tice on the twitter machine) joins us to check in on the development of our franchise’s last hope.

1
Go Home Buffalo! 1:03:32

2+ y ago1:03:32

1:03:32

The boys recap a bizarrely good defensive performance in a road victory at The Bank against the Bills. We get to the bottom of why Dilla hates Trevor Lawrence (okay, fine we actually have a nuanced discussion about Trevor Lawrence).

1
Del Reid - #BillsMafia and 26shirts 1:04:15

2+ y ago1:04:15

1:04:15

Need a distraction from Jaguars football? We connect with a fellow fan who wears different colors and give him a chance to explain #BillsMafia, if that is even possible.

1
The Dillacle Turns 30 1:00:57

2+ y ago1:00:57

1:00:57

And the Jacksonville Jaguars personal vendetta against John Caputo turns another week older, even in victory. We talk some Agnew, Trevor, trade deadline, Seattle and of course, pizza. Love you JB (and Trevor)!

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Wild Bill’s and Pizza Reviews 1:27:43

2+ y ago1:27:43

1:27:43

God Save the JJ’s

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Minus 2 Mentality 1:19:43

2+ y ago1:19:43

1:19:43

Boy oh boy. We get deep into some analysis of a really stinky situation. Slide your mouse over the play button and press it down with two fingers, for emphasis. We may even come to a deeper point about this whole thing than you might expect! Sorry.

1
Barrell Devell 1:26:51

2+ y ago1:26:51

1:26:51

We just wanna feel something. Anything!

1
Houston, We Have a Problem 1:33:22

2+ y ago1:33:22

1:33:22

“Own it” and by ‘it’ I mean this fat L we brought back from Houston.

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The Fifty Three 1:12:40

2+ y ago1:12:40

1:12:40

Home episode where we talk Trevor Lawrence’s improved final preseason game and 52 other guys.

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Trevor Lawrence is QB1 1:38:39

2+ y ago1:38:39

1:38:39

Just the three of us today. Just having a little conversation. Trevor Lawrence is QB1. Is that all that matters?

1
Nubz Take 1:54:36

2+ y ago1:54:36

1:54:36

We’re joined by our longtime homie and Bold Take Hall of Famer Nubz (@J_Nubz) to mourn the loss of Tim Tebow and ponder if Urban Meyer may in fact be blind.

1
Dunn and Drew Not a Jags Szn Preview 1:16:37

3y ago1:16:37

1:16:37

The collab you’ve all been waiting for is finally here - our pals from @DunnandDrew join us to preview the Jags 2021 season, no Cap.

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Pete Prisco / Schedule Release 1:09:33

3y ago1:09:33

1:09:33

The boys are joined by Duval and NFL media legend Pete Prisco to talk current Jags news of the day. We react live to the official release of the 2021 schedule.

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The Logan Bowles Draft Experience 1:48:09

3y ago1:48:09

1:48:09

Follow along from Duval County to Clemson, SC and back (via PJ) through the lens of NFL Photographer and our homie Logan Bowles as he recounts covering Number 1 overall pick Trevor Lawrence as he’s drafted by our beloved Jags (Let’s go JJs let’s go)

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2021 DRAFT PREVIEW 1:23:12

3y ago1:23:12

1:23:12

The boys welcome on Jaguar Report’s John Shipley (you know his handle) and NinersNation.com’s Kyle Posey (@kp_show) to talk draft prospects, potential targets for the Jags and make fun of people on the internet. Stay tuned to the end to find out how to enter our contest for your chance to win your very own Trevor Lawrence jersey!…

1
A “Toast” to Trevor and Marissa! 1:27:55

3y ago1:27:55

1:27:55

Well, we did it. We recorded an episode. In it, you’ll find some takes on a $300 toaster, Solly’s exclusive 2021 Jaguars mock draft and just generally way too much information. I’m sorry.

1
Denny Thompson QB Talk 1:42:54

3+ y ago1:42:54

1:42:54

Denny Thompson of 1010XL’s Sports Den and 6 Points Jax joins us to discuss why Trevor Lawrence is the clear-cut pick for the Jags at number one, a look at the other QBs in this class, talk some Jags, and explain why he’s Team Urban Meyer or bust.

1
Tank Complete feat. Listener Reactions 3:03:26

3+ y ago3:03:26

3:03:26

EMERGENCY PODCAST: The Jacksonville Jaguars have officially locked up the number one pick in the 2021 draft. The boys discuss instant reactions and then welcome on a slew of listeners, young and old, who share their reaction to the opportunity to draft a Unicorn QB.

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Mia O’Brien 2:18:50

3+ y ago2:18:50

2:18:50

The boys are joined by Freehold, New Jersey’s own Mia O’Brien. Get to know one of our young and talented local reporters with us and see if she can survive The Gauntlet™️. If she does, check her out on First Coast News and find her on twitter at @MiaOBrienTV!

1
Titans Love Week 1:48:45

3+ y ago1:48:45

1:48:45

The Tank continues into week 13 with the Titans at home. We talk a little Jags upcoming free agents and players we want back or don’t mind if they walk, followed up by a #JagBag please use the hashtag to give away a 100 L’s shirt. Happy Tanksgiving everyone!

1
John Shipley of FanNation’s Jaguar Report, Farewell Dave Caldwell 1:24:12

3+ y ago1:24:12

1:24:12

The boys welcome on THREE TIME guest, FanNation/Maven’s own John Shipley to discuss the departure of Dave Caldwell, Cool Mike Glennon, and a little QB draft talk somehow sneaks in (at least it’s December folks!)

1
Shad Khan’s 100th Loss 1:52:23

3+ y ago1:52:23

1:52:23

The boys are joined by BCB Board Members Made By Tim and Pat Drinks to commiserate (and properly provide context) Shad Khan’s 100th loss as owner of the Jaguars.

1
A New Hope? 54:31

3+ y ago54:31

54:31

The boys get together (virtually) for a little opining on some glimmers of hope among a year of L’s and how weird it is to watch this team this year.

1
Bold Tank 1:21:47

3+ y ago1:21:47

1:21:47

The boys are back on the mic with the latest news on tanking, some Bill Belichick to Jax talk, recap of one of the most consequential games in Jaguars history played between the Patriots and Jets, a #RaceTo100 update (join us for the 100th loss at TIAA Tank Field in 2 weeks against the Steelers!), induct a new member to the Bold Take Hall of Fame, …

1
Embrace the Tank 1:12:47

3+ y ago1:12:47

1:12:47

Cap states his case for why you should embrace and root for the tank, then we get into what became the deepest #JagBag of all time.

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