Wedding Industry News, Trends and Marketing Information For Wedding Professionals.
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The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business
Heidi Thompson
If you want to grow your wedding business to 6 figures and beyond WITHOUT working 60+ hours per week, The Evolve Your Wedding Business Podcast is for you! Your host, Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals like you grow their businesses to 6 figures and beyond WITHOUT working 60+ hours per week. Heidi ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Business Coaching
Kate Storey | Marketing Strategist, Brand Clarity Coach, Messaging Mentor
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
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Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…
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Mastering Wedding Industry Networking with Jordan Heller
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…
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Why You Aren't Getting Enough Good Leads (And What To Do About It)
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So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads. Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world. But we can't do anything about those. What we can address, is the ro…
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Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…
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BONUS Get to know my new co-host Ben Connolly
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…
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Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she …
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Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding pla…
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The Simple Way To Use TikTok To Book More Weddings with Meagan Culkin
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You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on. But how do you do that without adding a ton of work onto your already full plate? None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this e…
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The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the …
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Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can opt…
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BONUS 6 Tools to launch your wedding podcast with Jac Bowie
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business. First o…
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Utilizing Facebook Ads to Target Wedding Audiences with Amber-Rose Thomas
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Ros…
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Unveiling the Power of Chat Marketing for Wedding Businesses with Mariana Gonzalez
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leverag…
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Introducing A New Way To Reach Your Wedding Business Goals
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Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take. It’s great to set goals but if you’re like most people, setting them is kind of where it ends. You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated. …
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How AI Image Tools Are Redefining Weddings with Michael Pearson-Adams
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we embark on an enlightening journey into the world of AI image tools and their revolutionary impact on modern weddings. Join us as we engage in a captivating conversation with Michael Pearson-Adams, a leading expert in levera…
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The Best Way To Reach Your Wedding Business Goals Without Feeling Overwhelmed
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You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reac…
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How to attract your ideal wedding clients on Pinterest with Faye Strange
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we're thrilled to be joined by Faye Strange, a true Pinterest aficionado and expert in utilizing the platform's power for wedding professionals. Join us for an illuminating conversation as we uncover the secrets to attracting …
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Diving Deep into Email Marketing for Your Wedding Business with Kylie Kelly
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Kylie Kelly, a seasoned expert in visibility strategy and email marketing. Join us for an insightful exploration into the intricate world of crafting compelling email campaigns that resonate dee…
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Why Creating A 90-Day Plan Is The Key To Alleviating Stress In Your Wedding Business
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A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions. It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way. Everything I’ve done in the last 12 years of working with wedding pros has been about creating mo…
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Create a Quiz that Converts for Your Wedding Business with Kylie Lang
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac Bowie engages in an enlightening conversation with Kylie Lang (née Carlson), a trailblazer in the wedding industry as both the visionary Founder of The Wedding Academy and a leading Quiz Strategist. Kylie shares her remarkable journey, trans…
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Ways to add Passive Income to Your Wedding Business with Tayler Cusick Hollman
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, on the topic of integrating passive income streams into wedding businesses. Tayler shares insights from her own business journey, emphasizing the importance of sim…
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SEO Tips to Get Your Wedding Business Found on Google with Nina Clapperton
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Today, in our first episode, we're diving into a topic that's crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We're thrilled to have our special guest, Nina Clapperton, a renowned blogger and the g…
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Having More Time Won’t Help You Reach Your Goals. Here’s What Will.
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Do you think having not enough time is what's keeping you from reaching your goals? Think again. Because this isn’t the real problem, it’s a symptom. The truth is, you don’t have enough time BECAUSE of the way you’re working. You probably think the problem is time and that you need more time. You don’t. You need to get more intentional about what y…
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The #1 Reason You Aren’t Reaching Your Goals in Your Wedding Business (It’s Not What You Think)
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You've got goals for your wedding business, but are you reaching them? Join me in this episode as we uncover the number one reason why many wedding professionals fall short of their aspirations—and it's not what you might expect. Discover how to break free from the cycle of random marketing efforts, overwhelm, and uncertainty, and gain valuable ins…
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Managing Cash Flow With A Feast/Famine Client Cycle with Danielle Hendon
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We’re delving into a crucial aspect of your wedding business: money. In the wedding industry, the ebb and flow of bookings can often feel like a rollercoaster ride, leaving us trapped in a feast or famine cycle. But fear not, because I’ve brought in an expert to shed light on how to break free from this cycle and take control of your finances. Join…
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What To Expect At The Wedding Business CEO Summit
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When you first started your wedding business, you were excited about the freedom and flexibility that comes with being your own boss. But that freedom and flexibility might feel a bit out of reach right now. That is exactly why the Wedding Business CEO Summit is here to help you and I'm so excited about this. Wedding Business CEO Summit is a free f…
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Why You're Struggling To Book Weddings While Other Wedding Pros Are Booked Out
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You can find the show notes for this episode at https://evolveyourweddingbusiness.com/268 The FREE Stand Out & Get Booked Challenge Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket! *** Did you know there are 6 pillars to building a 6 or multi-6-figure weddin…
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The Real Reason You’re Not Booking More Weddings
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Most wedding professionals think they’re not booking more weddings because they’re not marketing enough. They think they just need to “get themselves out there” and the bookings will come. But the real reason why you’re not booking more reasons has nothing to do with that. In fact, most wedding pros are spending too much time on random marketing wi…
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Doing It All Is Killing Your Wedding Business
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Most wedding professionals believe that if they want to book more weddings, they need to do more in their marketing. And I get why people think that. It's logical. It's just a fallacy. And it leads to feeling like you have to be everywhere and doing all the things. Not only is that not possible for a small wedding business, but it's making your mar…
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How To Stop Feeling So Busy & Overwhelmed
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If you’ve felt constantly swamped, know that you’re not alone. Countless wedding pros wrestle with overwhelming schedules, hindering their ability to market effectively, plan strategically, and grow their businesses. The struggle is real, and it’s widespread. The truth? Many tasks filling your days might not actually move the needle for your busine…
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There is an issue that has been lurking in the shadows of the wedding industry for far too long. It's the silent struggle that's been holding you back, and it's time we brought it into the light. I'm talking about time, or rather, the lack of it. It's a universal issue, affecting wedding pros across the globe, regardless of their specialty or locat…
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The Power Of Social Proof with Michelle Braswell
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You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof? Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful …
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084 \\ Do you believe you're worth your rate? How to charge more in 2024
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Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen …
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