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Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
Manage episode 416467749 series 3572305
Treść dostarczona przez Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.
In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients.
We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging.
The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story.
We also explored the role of blogging in enhancing SEO efforts and attracting potential clients. Laurel shared valuable tips on using blogging as a core marketing strategy and leveraging tools like Answer the Public to address common questions and establish expertise in the industry.
Furthermore, we discussed the benefits of combining ShowIt with WordPress for a comprehensive website solution. Laurel explained how ShowIt allows for easy customization of the visual aspects of the website while retaining the blogging functionality and SEO settings of WordPress.
To wrap up the episode, Laurel shared her offers for website customization services, including a "website in a week" package for template customization. She also mentioned the importance of mobile responsiveness and SEO optimization in website design.
Overall, this episode provided valuable insights into leveraging ShowIt for website design, branding strategies for wedding professionals, and the importance of storytelling and blogging in attracting and retaining clients in the wedding industry. Tune in to the Wedding Empires podcast for more expert advice and tips on building a successful wedding busines
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PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
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