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Business of Home Staging is the podcast for aspiring home stagers and entrepreneurs in any field looking to grow and scale their businesses. Hosted by Joké Durojaiye, a Small Business Consultant, Business Coach, and Mentor with extensive experience as a Real Estate Broker. Joké is an award-winning home staging expert, a Director on the National Board of the Real Estate Staging Association, a Licensed Real Estate Instructor, and three-time nominee for the Most Influential People in Real Estat ...
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Host: Joké Durojaiye Guest: Tanya Nazaria, Founder of Brilliant Staging and Home Design Episode Highlights: Introduction to Tanya’s Journey Tanya shares her unexpected path from law enforcement to home staging, starting Brilliant Staging in Seattle, and recently selling it after eight years. Background in business, marketing, and accounting set Tan…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including the fate of the DCOTA, rising mortgage rates, and the design industry’s next killer app. Later, Substack writers Leonora Epstein and David Michon join the show to talk about how the platform is changing design media. This episode is sponsor…
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Started over one hundred years ago with a single product, Hickory Chair has grown over the decades and changed hands several times, but it never left North Carolina. Out of a single facility, the company produces both upholstery and case goods using the same techniques it has for generations. On this episode of the podcast, host Dennis Scully speak…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including more Charles Cohen drama, changes at the top for several shelter publications, and a look at Kravet’s latest tech experiment. Later, comedian Dan Rosen joins the show to talk about his accidental career as a design critic. This episode is s…
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Founded in 1960, over the decades Roche Bobois has become synonymous with chic contemporary design. The first furniture brand to advertise in fashion magazines, today Roche Bobois’s hit products include the iconic Mah Jong and Bubble sofas, and hundreds of the brand’s showrooms are spread out all over the world. On this episode of the podcast, the …
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Introduction Overview of the challenges home stagers face with the seasonal slowdown. Real estate activity decreases after September as families focus on school routines and holiday preparations. Home staging and real estate businesses often experience feast-or-famine cycles. The Seasonal Struggle Expenses continue despite the slowdown, including h…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including Design Manager’s new acquisitions, why Williams Sonoma is suing Dupe.com, and Amazon’s rumored $20 sofa. Later, BOH editor in chief Kaitlin Petersen joins the show to recap High Point Market. This episode is sponsored by Kohler and Klafs LI…
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After an artistic childhood in San Juan, Puerto Rico, interior designer Susana Simonpietri’s early studies took her to Europe and then New York, where she went on to work for some of the industry’s biggest names. Since going out on her own in the wake of the great recession, Simonpietri has built up a team of 30, published her work widely in top sh…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including more fallout from Hurricane Helene, a renovation boom and what a controversial celebrity home tour says about the state of design media. Later, Christina Juarez and Ben Reynaert share the story of their shoppable event, The Ticking Tent. Th…
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In recent years, Ruggable’s machine washable rugs have become a bona fide hit product, but the company is anything but an overnight success. Founder Jeneva Bell’s story is an agonizing tale of false starts, setbacks and roadblocks—it took almost a decade of effort to get Ruggable off the ground. Today the company employs hundreds across three facto…
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In this special episode, I’m celebrating the 6th anniversary of my home staging business by sharing six powerful lessons that have shaped my entrepreneurial journey. Whether you're just starting out, thinking about launching your own business, or are already a seasoned pro, these insights will help you fast-track your growth, avoid common mistakes,…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including Havenly’s newest acquisition, Banana Republic’s exit from furniture, and why Hearst’s AI deal is drawing backlash. Later, columnist Warren Shoulberg joins the show to break down the state of play in home retail. This episode is sponsored by…
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Mark D. Sikes came to design as a second career after decades in retail, but he’s made up for lost time. In just over ten years, he’s released three best-selling books, earned a spot on the AD100, and worked for high-profile clients like Reese Witherspoon, Nancy Meyers and Dr. Jill Biden. More recently, Sikes brought his take on classic American st…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including a quick end to the dockworkers strike, the shuttering of an online antiques site, and a look at whether a wave of silicosis lawsuits will upend the world of engineered stone. Later, East Fork CEO Alex Matisse joins the show to talk about He…
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Watts dates back to the late 19th century, when three architects banded together to start a company that made fabrics and decor for both the church and residential use. Over the course of the next 150 years, Watts’ history would be intertwined with Britain’s—it produced garments worn during the coronations of Edward VII, Elizabeth II and Charles II…
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Starting Your Home Staging Business – Overcoming Fear, Building Confidence, and Setting Up for Success Welcome to the Business of Home Staging Podcast! In Episode 1, host Joké Durojaiye, a real estate expert and founder of Genesis Home Staging in Seattle, shares her journey from real estate to running a thriving home staging business. She opens up …
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including this week’s port strike, why Zillow is highlighting climate risks, and Hurricane Helene’s impact on the design community. Later, designer and author Nasozi Kakembo joins the show to talk about her book on African decor. This episode is spon…
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Business of Home Staging is the podcast for aspiring home stagers and entrepreneurs in any field looking to grow and scale their businesses. Hosted by Joké Durojaiye, a Small Business Consultant, Business Coach, and Mentor with extensive experience as a Real Estate Broker. Joké is an award-winning home staging expert, a Director on the National Boa…
  continue reading
 
Started as a shop for bathroom hardware in the 1970s, Waterworks has grown over the decades into a $200 million kitchen and bath company with national scale. Eight years after being acquired by RH, more growth is on the horizon: RH CEO Gary Friedman has said Waterworks could one day be a billion-dollar brand. On this episode of the podcast, CEO Pet…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including last week’s interest rate cut, a card game for design clients, and why a growing number of brands are turning to the trade. Later, designer David Netto and architecture critic Paul Goldberger join the show to talk about their new book on ic…
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You may not know the name Valdese Weavers, but you know their product. One of the last large-scale textile mills in America, Valdese produces fabric for everyone from retailers like Arhaus and RH to brands like Kravet and Thibaut. On this episode of the podcast, Valdese Weavers president and CEO Blake Millinor speaks with host Dennis Scully about h…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including Asad Syrkett’s forthcoming departure from Elle Decor, RH’s latest earnings call and why millionaire renters are on the rise. Later, designer Leanne Ford joins the show to talk about her new book, The Slow Down. This episode is sponsored by …
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By day, Peter Dunham runs a busy design firm, but he’s also the owner of one of LA’s most notable showrooms—Hollywood at Home. The last time Dunham was on the podcast, he was navigating the confusions of Covid. Now he’s going bicoastal and opening a new showroom in New York under his own name. On this episode of the show he speaks with host Dennis …
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including more challenges for furniture brands, whether the American dream still includes a house with a white picket fence, and a look at how paint colors get their names. Later, Tori Mellott joins the show to talk about her new book, Southern Inter…
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A veteran of the hospitality world, Nicole Hollis was part of the team that developed the W Hotels before going out on her own and pivoting to residential work. Over the course of two decades, Hollis built up an impressive firm, with a team of nearly 100 working out of her San Francisco office. Hollis herself has won numerous accolades for her work…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including the ongoing controversy over quartz countertops, why college students are embracing luxury design for their dorms, and how brown became the color of wealth. Later, stylist Mieke ten Have joins the show to talk about her new book. This episo…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the industry, including Kaiyo’s abrupt closure, Ikea’s new secondhand marketplace, and a look at why Crypton is suing Williams Sonoma. Later, New York Times real estate reporter Debra Kamin joins the show to explore how a massive legal ruling has reshaped the way …
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A luxury resort tucked away in the foothills of Tennessee’s smoky mountains, Blackberry Farm defies easy categorization. Spread across thousands of acres, it encompasses everything from world class restaurants and spas to a fly fishing program, equestrian facility, farmstead and larder. Blackberry Farm also boasts a surprisingly robust design depar…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including Perigold’s plans for brick-and-mortar stores, a housing check-in, and why the DCOTA is back on the auction block. Later, fashion designer Jenni Kayne joins the show to talk about her home line and her new hospitality venture. This ep…
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Born in New York, Jamie Bush studied architecture in New Orleans before finally making his way to Los Angeles, where his career took off. His multifaceted work is regularly featured in national magazines, and his firm is featured on the both the AD100 and Elle Decor’s A-List. On this episode of the podcast, Bush speaks to host Dennis Scully about w…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including another retail bankruptcy, why donating furniture is so challenging, and a look at how designers dress. Later, Rob Van Varick of Michael Graves Design joins the show to talk about the company's new accessibility collection with Potte…
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Ernie Hershberger is the founder and CEO of the furniture brand Abner Henry. Born and raised in an Amish community in Fredericksburg, Ohio, Hershberger grew up in his family’s century-old cabinetry workshop before launching his own furniture business. Over time, he got into the higher-end, custom side of the market and Abner Henry became a source f…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including the return of Mitchell Gold + Bob Williams, some AI experiments from Houzz, and what a stock market crash might mean for designers. Later, real estate analyst Jonathan Miller joins the show to talk about whether the frozen housing ma…
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Hector and Emma Finch are the married couple behind the British lighting company Hector Finch. Started as an antiques business, the two have stayed true to their roots, producing a line of lighting inspired by classic early 20th century pieces. Today, the company's products are sold all over the world, including top showrooms in the U.S. In this ep…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including a massive retail bankruptcy, the health of the high-end real estate market and the vanishing American porch. Later, Keith Granet of Studio Designer and Sarah Daniele of MyDoma join the show to discuss the deal that brought their two …
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Laura Sotelo, Kendall Knox, Ben Knox are the founders of the buzzy brand Olive Ateliers. In 2021, as a side hustle, the three friends started sourcing vintage pieces from all over the world and curating them into biweekly “drops” in Los Angeles. Almost immediately, there were lines around the block, their site took off, and Olive Ateliers developed…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including a cyberattack on Bassett, a design software acquisition, and the fight over megamansions. Later, the founders of bathroom renovation startup The Unoriginal Bathroom Co. join the show to discuss their new venture. This episode is spon…
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Jomo Tariku’s life and career have followed a winding path, from his childhood in Ethiopia to a design degree in Kansas and a stint in data visualization at the World Bank. Today, he’s internationally recognized as a furniture designer, with pieces in the permanent collection of the Metropolitan Museum of Art, the Los Angeles County Museum of Art a…
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BOH editor in chief Kaitlin Petersen and host Dennis Scully discuss the biggest news in the design industry, including Etsy’s return to its artisan roots, surging home insurance premiums and key business lessons from the 50 States Project. Later, designer Susan Wintersteen joins the show to talk about founding Savvy Giving by Design. This episode i…
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When Alex Shuford-CEO of Rock House Farm, the family of brands that includes Century, Hickory Chair, and Highland House-was on the podcast last year, he was optimistic about 2024. Halfway through the year, his optimism remains intact, and once the smoke clears from the elections in the fall, he thinks the combination of pent-up demand and a generat…
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BOH editor in chief Kaitlin Petersen and host Dennis Scully discuss the biggest news in the design industry, including he latest in the Kim Kardashian copycat lawsuit, a look at the D&D building’s new financial troubles, and a mid-year report card for home retailers. Later, Apartment Therapy founder Maxwell Ryan joins the show to talk about winning…
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This spring, Thomas Lavin and Jobi Blachy of Quintus decided to experiment with taking their showrooms on the road, staging pop-up events in Southern California for local designers. The events were a success, and now they’re planning more—as well as a host of other concepts for connecting with the next generation of the trade. On this episode of th…
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Founded in 1889, Bernhardt one of the oldest family-owned furniture companies in America (if not the oldest). However, under CEO Alex Bernhardt Jr.’s leadership, the company hasn’t leaned on its heritage—instead, it’s focused on aesthetics and staying ahead of the design curve. On this episode of the podcast, Bernhardt speaks about why he’s not str…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including supply chain snarls that some are calling "Covid Junior," out of control home prices and the future of the family decorator. Later, Rosemary Hallgarten and Thibaut CEO Rick Kilmer join the show to talk about the deal that will see th…
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Emily Tobin joined The World of Interiors in 2021 and has since earned a promotion to the top spot. Her mission is to preserve what makes the cult favorite magazine so delightfully unique while also delicately bringing it into the digital age. On this episode of the podcast, she speaks with host Dennis Scully about the story behind Hamish Bowles’ t…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including RH earnings, the latest AI design tools, and Tom Dixon’s unconventional strategy for fighting knockoffs. Later, journalist Mitchell Owens joins the show to talk about his new job as editor in chief of The Magazine Antiques. LINKS The…
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An accomplished interior designer who cut his teeth working for the legendary Mark Hampton, Markham Roberts is known for rooms as refined as they are lively. His work has been widely recognized by the press, and he’s a regular on Elle Decor’s A-List and the AD100. On this episode of the podcast, Roberts speaks with host Dennis Scully about why clie…
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BOH executive editor Fred Nicolaus and host Dennis Scully discuss the biggest news in the design industry, including the shuttering of Oka, serious accusations against Carpenter’s Workshop Gallery, a new Havenly acquisition, and an “adventure” with RH CEO Gary Friedman. LINKS Business of HomeAutor: Business of Home
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On today's episode, Micheal is again joined by Chris Grimes, who attended Barney Fletcher's School of Real Estate in Atlanta and worked alongside his mother, a Realtor in Metro Atlanta. In 2014, he joined Nashville’s Sotheby’s Realty affiliate brokerage, and by 2018, he earned his broker license, becoming part of the Executive Leadership Team at Te…
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Together, Jordan Slocum and Barry Bordelon—better known as The Brownstone Boys—have a unique hybrid business: a busy renovation firm that tackles historic restorations in New York City, and a fast-growing media presence that includes brand deals, TV appearances, and now, a new book. On this episode of the podcast, they speak with host Dennis Scully…
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