In the Fjällräven Way podcast series we talk about various topics directly or indirectly connected to our guiding principals and core values. We will bring up different topics of interest, everything from our corporate guiding principals defined in the Fenix compass, to talking about the Fjällräven events. Everything we do at Fjällräven is guided by the cardinal directions of Nature, Economy, Society and Wellbeing as they foundational principles laying the foundation for our core values. Nature (N), Economy (E), Society (S) and Wellbeing (W) is our guiding compass in all decisions.