B2B Digital Marketer podcast

Player FM - Internet Radio Done Right

הוסף לפני one שנה

Treść dostarczona przez Jim Rembach. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jim Rembach lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

All About Change

1
Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

13 dni temu22:49

Na później

Listy

Polub

Polubione

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

B2B Digital Marketer explicit

Udostępnij

Źródło serii•Feed

The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.

124 odcinków

#Business #Jim Rembach #B2bdigitalmarketing #B2bmarketing #Marketingstrategy #Careers #Affiliatemarketings #DigitalMarketer

B2B Digital Marketer

B2B Digital Marketer explicit

updated rok temu

Udostępnij

Źródło serii•Feed

124 odcinków

#Business #Jim Rembach #B2bdigitalmarketing #B2bmarketing #Marketingstrategy #Careers #Affiliatemarketings #DigitalMarketer

Wszystkie odcinki

B2B Digital Marketer

1
Data-Driven Copy That Converts: How to Unlock Middle-of-Funnel Growth 43:54

4 weeks temu43:54

43:54

Is your B2B marketing stuck in the mud? Are you drowning in data but still failing to convert leads? In this episode, Jim Rembach and Naomi Soman reveal the secrets to unlocking explosive middle-of-funnel growth with data-driven copywriting . We delve into the psychology behind buyer behavior, uncovering the hidden desires that drive purchasing decisions – even in the most complex B2B sales cycles. Learn how to craft copy that resonates with every level of an organization, from middle managers obsessed with control to C-suite executives craving achievement. Discover the shockingly simple tweaks that boosted conversion rates by 50%... and the one common mistake that's sabotaging your ABM campaigns. But here's the cliffhanger: we reveal a six-figure email campaign that targeted a single, seemingly insignificant desire… and the results were mind-blowing. Tune in to uncover the missing piece of your B2B marketing puzzle and finally see the conversions you've been dreaming of.…

B2B Digital Marketer

1
603 Austin LaRoche - The Shocking Truth About Why Your Marketing Isn't Generating Leads 45:57

27 weeks temu45:57

45:57

Discover how to navigate the complexities of high ticket B2B sales with the M2S framework. This engaging session delves into effective strategies for lead generation, marketing technology, and how to successfully convert prospects into customers. Key insights include understanding your target audience, addressing customer hesitations, and leveraging powerful social proof to enhance your marketing efforts. Learn how to streamline your processes to create a cohesive strategy that unites marketing and sales, aligning them with revenue goals.…

B2B Digital Marketer

1
602 Benny Rubin - Understanding Context Shifts in B2B Decision Making 1:04:21

34 weeks temu1:04:21

1:04:21

Discover how to effectively navigate the complexities of business communication and decision-making in today's fast-paced market. This episode delves into mastering the art of influencing decision-makers through strategic communication techniques. Key insights include understanding how to address common objections, the importance of maintaining simplicity in messaging, and the psychology behind buying decisions. Gain a unique perspective on how to create engaging conversations that resonate with executives and foster a willingness to consider new solutions.…

B2B Digital Marketer

1
From Machine Learning to Enterprise AI 47:06

36 weeks temu47:06

47:06

In this episode, Dmitry Shapiro, Co-founder and CEO of Mindstudio, shares his insights on how AI is revolutionizing business processes across industries. Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows. He emphasizes the importance of rethinking and reengineering organizational processes to fully leverage AI’s capabilities, rather than simply applying AI to existing workflows. Throughout the conversation, Dmitry provides practical examples of how AI-powered applications can enhance efficiency, improve decision-making, and unlock new opportunities for businesses. He also addresses common challenges, such as resistance to change and the complexities of integrating AI within established systems. Dmitry's experience and vision offer valuable guidance for organizations looking to harness AI’s transformative power to drive growth and innovation.…

B2B Digital Marketer

1
600 Sahil Patel - Transform Your Website into a Lead Gen Machine 45:18

38 weeks temu45:18

45:18

In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven strategies and optimize website performance effectively. Understanding customer intent is highlighted as a key factor in improving conversion rates, while ensuring congruency between your website's message and visitor expectations boosts engagement. Sahil shares practical techniques to attract high-quality leads, including implementing qualifying questions to filter out unqualified prospects. The conversation also explores the value of unbiased feedback in refining marketing strategies and the power of feedback loops in driving continuous optimization. Sahil concludes with actionable steps to transform your website into a lead generation machine, reinforcing the importance of foundational strategies and ongoing adaptation. By following these insights and strategies, B2B marketers can significantly enhance their lead generation efforts and achieve sustained business growth.…

B2B Digital Marketer

1
599 Avetis Ghazaryan - Cutting Through the Noise with Demand Generation Tactics 43:23

40 weeks temu43:23

43:23

In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in the early stages of growth for technology companies. He emphasizes the need to cut through the noise by focusing on the buyer and creating momentum marketing strategies. Key points include the significance of high congregation moments, the challenges of brand and product awareness, and the importance of finding an edge in your messaging each quarter. Avetis also highlights the impact of digital changes on marketing effectiveness and the role of Yahoo and Google in the current landscape. This episode provides valuable insights for B2B marketers looking to enhance their demand generation tactics and drive growth in a competitive market.…

B2B Digital Marketer

1
598 Ryan Ruud - Simplifying Complex B2B Sales 40:57

42 weeks temu40:57

40:57

In this episode of the B2B Digital Marketer Podcast, Ryan Ruud, founder of Lake One, shares his expertise on simplifying complex B2B sales processes to increase revenue effectively. Ryan emphasizes the importance of understanding the underlying issues when organizations seek to increase leads and revenue. He advocates for asking deeper questions to uncover the real problems, such as changes in leadership or breakdowns in systems. Ryan discusses the necessity of having marketing, sales, and support teams collaborate closely to address these issues, highlighting that successful revenue generation involves more than just acquiring new leads. He also explores the pitfalls of relying too heavily on technology without a solid strategy and process in place. Throughout the conversation, Ryan stresses the value of focusing on both growth and retention, ensuring that businesses not only attract new customers but also keep existing ones satisfied. He shares insights on the importance of building relationships and maintaining clear communication across all teams involved in the revenue generation process. Ryan's practical advice and strategies provide a comprehensive approach to overcoming common challenges in B2B sales, making this episode a valuable resource for anyone looking to streamline their sales and marketing efforts.…

B2B Digital Marketer

1
597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment 49:45

44 weeks temu49:45

49:45

In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, emphasizing the need for a strong connection between leadership and sales teams.…

B2B Digital Marketer

1
596 Aaron Branson - Proving Marketing's Financial Impact in B2B 45:38

46 weeks temu45:38

45:38

In this episode, Jim Rembach is joined by Aaron Branson to dive deep into the critical topic of proving marketing's financial impact in the B2B space. They explore the challenges marketers face in justifying their budgets, the importance of strategic alignment, and practical ways to demonstrate marketing's value to the C-Suite and board members. Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies. He emphasizes the necessity of viewing marketing as both a short-term and long-term investment, breaking down the common perception of marketing as a mere cost center. Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively. The conversation also highlights the importance of setting clear OKRs (Objectives and Key Results) that align marketing objectives with overall business goals, ensuring accountability and strategic alignment. Additionally, the episode offers valuable tips on communicating marketing value to various internal personas, from peers to the C-Suite, to foster a better understanding and appreciation of marketing's role in driving business growth. By the end of the episode, listeners will gain a comprehensive understanding of how to justify their marketing budgets, demonstrate value, and align their strategies with broader business goals. In this episode, you'll learn: - How to justify marketing budgets and demonstrate value. - The importance of viewing marketing as a multi-faceted investment. - Strategies for marketing attribution and proving ROI. - Ways to align marketing strategies with business objectives. - Effective communication techniques within the organization.…

B2B Digital Marketer

1
595 Phillip Swan - Mastering B2B Go-to-Market Strategies 47:20

48 weeks temu47:20

47:20

In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this podcast, you’ll learn: • The importance of aligning sales and marketing for success. • Techniques to enhance the customer journey and retention. • Strategies for scalable go-to-market processes. • Insights on addressing unmet and unconsidered customer needs. • The role of continuous innovation in market strategies.…

B2B Digital Marketer

1
594 Zee Jeremic - Getting to the Heart of Sales and Marketing Alignment 46:38

50 weeks temu46:38

46:38

In the podcast episode, the focus is on the essential aspect of aligning sales and marketing strategies within contemporary business environments. It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The introduction also alludes to the risks of turnover in key leadership roles like chief marketing officers and chief sales officers when alignment is lacking. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments. It stresses the significance of fostering a strong working relationship between these two areas to enhance lead generation processes and streamline follow-up activities. By emphasizing the importance of open communication and mutual understanding of each team's goals and challenges, the podcast advocates for a synergistic approach that can drive successful business outcomes. Moreover, the discussion goes beyond the superficial reliance on technology as a solution for aligning sales and marketing. It highlights the critical role of organizational ownership and a deep comprehension of the alignment process. The body of the podcast underscores that simply adopting new tools and technologies is insufficient; true success lies in the commitment of the entire organization to integrating sales and marketing functions effectively.…

B2B Digital Marketer

1
593 Anne Slough - What Are Digital Sales Rooms? 48:06

1 year temu48:06

48:06

In this episode, we dive into the transformative world of digital sales rooms, a game-changing tool reshaping the landscape of B2B sales. As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes. Together, we will explore how digital sales rooms enrich the buyer experience, offering a unique blend of personalization and efficiency that traditional sales methods lack. Anne will share key strategies for deploying digital sales rooms effectively, addressing potential challenges and highlighting the benefits, such as reduced sales cycles and improved conversion rates. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes. Join us as we uncover the capabilities of digital sales rooms and learn how they can transform your approach to B2B sales, making every customer interaction more impactful and results-driven.…

B2B Digital Marketer

1
592 Moustafa Moursy - Changing the Game of Data-Driven Marketing and Sales in B2B 42:55

1 year temu42:55

42:55

This episode features a discussion focused on improving efficiency and effectiveness in sales and marketing in the B2B sector, with Moustafa Moursey as a guest. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. Moustafa emphasizes the significance of recognizing and addressing gaps in organizational processes, particularly in lead management. One common gap highlighted is the lack of follow-up on leads coming into the business, which can result in missed opportunities. Timely responses to inquiries are crucial, especially in the B2B sales where immediate engagement can be pivotal. The discussion underscores the crucial role of process management in optimizing sales and marketing outcomes. Moustafa stresses the importance of not only having the right tools in the tech stack, such as a CRM system, but also understanding how to effectively utilize these tools to enhance workflow and maximize results. The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes.…

B2B Digital Marketer

1
591 Sharon Park - Unlocking B2B Paid Ad Secrets 43:01

1 year temu43:01

43:01

In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. Prepare to debunk myths, grasp future trends, and refine your advertising approach for unparalleled success. Whether you’re a seasoned marketer or new to the digital domain, this conversation promises to enhance your understanding, debunk common misconceptions, and equip you with the knowledge to elevate your B2B marketing strategy to new heights.…

B2B Digital Marketer

1
590 George Huff - Making Sense of the Marketing Technology Landscape 37:04

1 year temu37:04

37:04

In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency. Through their conversation, we glean insights that promise to guide marketers toward more coherent strategies and execution. They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. This sets the stage for a discussion on the critical gap between marketing strategy and execution in an ever-evolving landscape. The episode is a treasure trove of insights for marketers grappling with the chaotic marketing technology environment, offering strategies for clarity and effective execution. George\'s perspective on aligning marketing technology with overarching business goals is both refreshing and enlightening. Don\'t miss this compelling exploration of the marketing technology landscape aimed at finding clarity and strategic alignment in the digital age. Whether you\'re part of the 99% looking for solutions or eager to learn about the future of marketing technology, this episode has something for you.…

Zapraszamy w Player FM

Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.