))
592 Moustafa Moursy - Changing the Game of Data-Driven Marketing and Sales in B2B
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 09, 2024 18:36 (
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 412610209 series 3556418
Treść dostarczona przez Jim Rembach. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jim Rembach lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
This episode features a discussion focused on improving efficiency and effectiveness in sales and marketing in the B2B sector, with Moustafa Moursey as a guest. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm.
Moustafa emphasizes the significance of recognizing and addressing gaps in organizational processes, particularly in lead management. One common gap highlighted is the lack of follow-up on leads coming into the business, which can result in missed opportunities. Timely responses to inquiries are crucial, especially in the B2B sales where immediate engagement can be pivotal.
The discussion underscores the crucial role of process management in optimizing sales and marketing outcomes. Moustafa stresses the importance of not only having the right tools in the tech stack, such as a CRM system, but also understanding how to effectively utilize these tools to enhance workflow and maximize results. The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes.
114 odcinków
Udostępnij
