#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)

4Ps in a Pod

📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.
Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands.
There, Azadeh actually joined as one of their first employees in Canada and since then, she has helped to dramatically scale their advertising presence in this market. Prior to Pinterest - she spent 8 years at Google Canada & began her career in CPG at General Mills.
In this episode - we chatted with her about her love for building from the ground floor, how she’s managed major career jumps, the biggest myths about marketing/sales, what is fueling Pinterest’s massive momentum, head-scratching “Gen Z” trends & what’s on her vision board. 🔮
More specifically, Azadeh shared her thoughts on the following questions:

• How would you describe what you do to a stranger? (8:27)
• What was your “marketing moment”? (11:12)
• How did you cultivate your passion for marketing at an early age? (13:55)
• Can you walk us through your career journey? (15:47)
• How have you managed major career jumps? (21:00)
• Why are you so passionate about Pinterest’s mission/ethos? (33:21)
• Do you have some recent examples of how brands have activated on the platform? (35:57)
• How has your team managed through a time of rapid acceleration in terms of the number of ad products you’re launching? (37:48)
• What are the types of opportunities available at Pinterest Canada? (45:24)
• We put her in the hot seat! (51:38) 🔥