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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Treść dostarczona przez Epiphany Fellowship Church. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Epiphany Fellowship Church lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Manage series 73130
Treść dostarczona przez Epiphany Fellowship Church. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Epiphany Fellowship Church lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Sermons from Epiphany Fellowship Church. Showing off the glory of Christ in every area of life.
…
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Epiphany Fellowship Church Podcast
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1 When Ordinary Obedience Has Supernatural Results | Pastor Curtis Dunlap | Feb 2, 2025 53:27
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When Ordinary Obedience Has Supernatural Results | Pastor Curtis Dunlap | Feb 2, 2025
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1 GOD THE STORY CHANGER: David | Dr. Eric Mason | Sunday, January 5, 2025 54:12
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GOD THE STORY CHANGER: David | Dr. Eric Mason | Sunday, January 5, 2025
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1 GOD WITH US: God’s Perfect Plan in Perfect Timing | Pastor Gueshill Wharwood | December 29, 2024 1:07:28
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GOD WITH US: God’s Perfect Plan in Perfect Timing | Pastor Gueshill Wharwood | December 29, 2024
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1 GOD WITH US: Believe in the Real Jesus | Pastor Nyron Burke | Sunday, December 22, 2024 57:26
57:26
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GOD WITH US: Believe in the Real Jesus | Pastor Nyron Burke | Sunday, December 22, 2024
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1 GOD THE STORY CHANGER: The Journey of a Disciple | Dr. Eric Mason | Sunday, December 15, 2024 55:20
55:20
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GOD THE STORY CHANGER: The Journey of a Disciple | Dr. Eric Mason | Sunday, December 15, 2024
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1 GOD THE STORY CHANGER: Samson: The Irony of Redemption | Dr. Eric Mason | Sunday, December 8, 2025 47:50
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GOD THE STORY CHANGER: Samson: The Irony of Redemption | Dr. Eric Mason | Sunday, December 8, 2025
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1 We Wish to See Jesus | Pastor Vernon Mobley, Jr. | Sunday, December 1, 2024 1:02:31
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We Wish to See Jesus | Pastor Vernon Mobley, Jr. | Sunday, December 1, 2024
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1 GOD THE STORY CHANGER: Abraham (Continued) | Dr. Eric Mason | Sunday, November 24, 2024 37:43
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GOD THE STORY CHANGER: Abraham (Continued) | Dr. Eric Mason | Sunday, November 24, 2024
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1 GOD THE STORY CHANGER: Abraham | Dr. Eric Mason | Sunday, November 17, 2024 47:16
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GOD THE STORY CHANGER: Abraham | Dr. Eric Mason | Sunday, November 17, 2024
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1 My Life Has No Business Looking Like This | Pastor Curtis Dunlap | Sunday, October 27, 2024 58:12
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My Life Has No Business Looking Like This | Pastor Curtis Dunlap | Sunday, October 27, 2024
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1 2 PETER: How to Stand Up in a Bowed Down World | Dr. Eric Mason | Sunday, October 20, 2024 55:36
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2 PETER: How to Stand Up in a Bowed Down World | Dr. Eric Mason | Sunday, October 20, 2024
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1 2 PETER: Preparing the Next Generation | Dr. Eric Mason | Sunday, October 13, 2024 54:12
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2 PETER: Preparing the Next Generation | Dr. Eric Mason | Sunday, October 13, 2024
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1 2 PETER: How to Identify and Avoid False Teachers and their Teaching, Pt. 3: | Dr. Eric Mason | 10.06.2024 41:22
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2 PETER: How to Identify and Avoid False Teachers and their Teaching, Pt. 3: | Dr. Eric Mason | 10.06.2024
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1 2 PETER: How to Identify and Avoid False Teachers and Their Teaching (Continued) | Dr. Eric Mason | Sunday, September 29, 2024 41:02
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2 PETER: How to Identify and Avoid False Teachers and Their Teaching (Continued) | Dr. Eric Mason | Sunday, September 29, 2024
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1 2 PETER: How to Identify and Avoid False Teachers and Their Teaching | Dr. Eric Mason | Sunday, September 22, 2024 38:20
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2 PETER: How to Identify and Avoid False Teachers and Their Teaching | Dr. Eric Mason | Sunday, September 22, 2024
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