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The content powering a 40% increase in discovery calls - with Meredith Metsker
Manage episode 426994934 series 3579554
Treść dostarczona przez Erik Jacobson and Erik Jacobson from Hatch. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Erik Jacobson and Erik Jacobson from Hatch lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.
In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.
Here’s what we covered:
- (0:00) Intro
- (2:38) Marketing drives demand
- (5:24) Create vs. capture demand with content
- (10:29) Meredith’s content strategy
- (13:14) Downloads and subscribers growth trends
- (18:07) The content platform that has had the biggest impact
- (20:19) How to do this as a 1 person content team
- (25:16) Being the face of your company’s content brand
- (29:35) How to measure content strategy success and ROI
- (33:05) How to know if this content strategy will work for you?
- (37:00) Creating effective CTA’s in your content
- (42:17) The people doing content well that Meredith is studying
- (46:26) The B2B content trends Meredith is most excited about
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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