Episode 27: How I think about selling via content

A letter to my Children: Identity Unlock Podcast.

Episode Title: How to Sell Services Through Content MarketingEpisode Overview

This episode discusses effective strategies for selling services through content marketing, using personal experiences and practical examples to illustrate key concepts. The host shares insights from a conversation with a copywriter and expands on various aspects of content creation and marketing.

• Identify and deeply understand your audience's pain points
• Speak your audience's language and use terminology they relate to
• Position yourself appropriately (e.g., premium vs. affordable)
• Put yourself in your ideal client's shoes to better understand their needs

1. Problem Awareness
2. Features vs. Benefits
3. Value Stacking

• Create emotional resonance through storytelling
• Use before-and-after scenarios effectively
• Include both struggles and triumphs in your narrative
• End with positive, uplifting messages
• Use emotionally charged words to help viewers visualize outcomes

• Incorporate authentic testimonials
• Let clients speak in their own words
• Focus on real-life impact rather than technical features
• Share transformation stories

• Avoid over-complication in delivery
• Be authentic rather than performative
• Match content format to your strengths
• Use visual elements strategically
• Include clear calls-to-action appropriate for your audience
• 
  

"The value in the words that you say aren't necessarily probably as strong as what the value of the words that you can put on paper."

"Everyone buys on emotion."

"What you're really wanting to hit on is those emotional words that inspire people to take change, take action, and move forward."

1. Review your current content strategy
2. Identify your audience's emotional triggers
3. Develop authentic storytelling approaches
4. Create clear value propositions
5. Implement appropriate calls-to-action

• Instagram: @benpaulmark
• Open to DMs for questions and feedback

The host emphasizes the importance of understanding your audience, creating emotional connections, and delivering value through content that resonates with your ideal clients. The focus should be on creating authentic content that speaks to your audience's needs and pain points while showcasing the transformative power of your services.