6 Ecommerce Trends to Follow in 2020

Abdul Fares | Brasil Sao Paulo, SP

2019 has experienced steady growth in ecommerce with a value of $3.53 trillion US dollars in retails sales and expectancy in growth to $6.54 trillion in 2022. According to the ecommerce expert - Abdul Fares, businesses who want to be the center of attraction for the customers need to adopt ecommerce trends in 2020. Not only that, things keep changing and so is the ecommerce world. To stay in the game (or ahead of the game), knowing the hottest and the latest, should be a priority. However, not only tracking what is trending but leveraging it to drive sales or boost customer satisfaction is all that matters.

Here are the top ecommerce trends to keep an eye in 2020 shared by Abdul fares, a co-founder of Blue Group Digital. Let’s dive into it!

Personalization and Customization are the hit for Customers

The focus has been shifted from a single broad market to personalized, individual consumers says Abdul Fares. Based on surveys, interest, purchase history, needs and more, businesses can now suggest personalized content and products to consumers. This is the most effective means of driving sales in 2020. Whether its Google paid ads or email marketing, or interactive quiz, you already know what your consumers need and you can meet their demands.

Visual Commerce – Ecommerce Trends

AR and VR are changing the customer experience and this is an investment that will pay off in the long run. Customers are now able to test and try products in real life without touching them. Thanks, to VR. For instance, if you want to buy pieces of furniture, big players such as Amazon allow you to have a real-life view of how it will appear in your home. Moreover, Amazon aims to boost sales with personalized search by allowing its users to upload a photo and bring more relevant results on StyleSnap. These are things to watch out for come 2020.

Voice Commerce

Voice search is set to experience growth with the rising popularity of Apple’s Siri, Alexa, and Google’s Assistant. In fact, 41 percent of adults make use of voice search and voice shopping is expected to reach $40 billion in 2022. What does this tell you? “People will prefer quick, intuitive, hands-free voice shopping to typing of keywords while searching for products or services. For better consumer experience, this is something you should look into. “Advises Abdul Fares.

Headless Commerce

Personalization of consumer experience and provision of better contents start of going from a traditional ecommerce platform to a headless one. Headless commerce is an innovating approach in which both the back and the front (head) end are decoupled from each other. It is an innovative approach that allows changes to be made to the e-commerce platform without making full development that might alter business. Companies can launch new marketing campaigns, change messages or integrate new payment systems or add engaging customer fields without hassle says Abdul Fares.