Drawing the line between brand development and branding

Africa Brand Academy

In this episode, we will be dissecting the difference between branding and Brand Development and where we can draw the line between the two. Some of the topics Sharon would be talking on:

• What Brand Development is
• Where Do we draw the line between Branding and Brand Development,
• Brand Development vs Brand strategy
• The Process Of Brand Development Entails
• Why brand development is important
• Who a Brand Developer is
• Can we call a Brand strategist a Brand Developer
• Having a career in branding or in Brand Strategy / Brand Development
• The People that need a Brand Development Service

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