Creating an Authentic Brand Story - EP12

Aggressive Balance with Dennis Morton

Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.

In this episode we explore:

• Defining your reputation as a brand and what makes you special
• Creating a truthful narrative around the promise you make to clients, employees, and your community
• Unearthing the uniqueness of your brand and how that feeds employee retention
• Acknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them special
• Embracing the intangible values in your company and workforce
• Grounding your brand in simple storytelling and embracing your heritage and legacy story
• Writing meaningful content grounded in a true understanding of your product

If employee retention is a top concern as a manager or business owner, this episode is for you.

Resources mentioned in this episode:

• The Boat That Rocked - popular movie made about the Pirate Radio movement
• Dark Angels Writing Group - weekly writing community hosted by John Simmons
• We Me Them and It by Simmons
• Doodlin' on WDIY - evening jazz program hosted by John Dodds

Connect with Dennis on LinkedIn or email [e-mail]. To learn more about Dennis and his team, visit www.mortonbrownfw.com.