Ep 3: Lauren Whiting’s entrepreneurial journey began with a shoe problem

Ahead of the Game - Actionable Business Insights from Entrepreneurs, Founders and Business Leaders

They say ‘if the shoe fits, wear it’, but what if you can’t find any shoes that fit at all?! Back in 2007, Lauren Whiting couldn’t find shoes big enough to fit her feet. So, on a hunch that she wasn’t alone, Lauren naively went about building a business. She took out a loan, rented out a store and imported shoes of many styles and sizes. With a bit of luck, she found a mentor and early customers. Word quickly spread Australia wide, which led Lauren to launch the company online. More than a business, it was a community of people coming together around a common problem. With typical cashflow and staffing pressures, Lauren was also raising a young family. She juggled both side by side, before eventually making the tough decision to shut the business down. But the story doesn’t end there. On top of her physiotherapy qualification, Lauren’s been studying entrepreneurship at the University of Adelaide, and is getting practical with a soon to be launched new startup, Lift Rehab. Lauren shares the highs, lows and lessons learned from her story. This podcast is brought to you by KMT Partners. KMT is a leading accounting and wealth management advisory firm in South Australia, assisting you to emerge, renew, grow and build resilience in business, themes which are central to this podcast series. For more information visit http://KMTpartners.com.au Subscribe to our mailing list: https://kmtpartners.com.au/kmt-partners-podcast-sessions-join-our-mailing-list/ KMT on Facebook: https://www.facebook.com/KMTpartner/ KMT on LinkedIn: https://www.linkedin.com/company/kmt-partners This podcast is hosted and produced by Andrew Montesi from Apiro Media http://apiropodcasts.com