Artwork

Treść dostarczona przez Alexa Bigwarfe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Alexa Bigwarfe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !

Book Marketing, Reach, Building an Audience with Becky Robinson {ep .117}

28:05
 
Udostępnij
 

Manage episode 395937131 series 3268615
Treść dostarczona przez Alexa Bigwarfe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Alexa Bigwarfe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Reach Framework, introduced by Becky Robinson, highlights the role of a website, email marketing, and social media in achieving a broader reach. The message encourages authors to approach book marketing with a focus on making a meaningful difference with their ideas and connecting authentically with their audience over time.
In this episode, Becky and Alexa discuss:

  • Definition of Reach: Reach is more than just having a larger audience. It includes expanding the audience plus creating a lasting impact.
  • Effective Strategies for Social Media Marketing:
  • Show up consistently on social media with value.
  • Understand the importance of moving your audience from social media to your website.
  • Use social media to find and form relationships but recognize that these relationships can be somewhat superficial.
  • Building Online Presence:
  • Start early and be patient. Building an online audience takes time.
  • Translate online connections into offline relationships for a more holistic connection.
  • Consistency over time is crucial for building an audience.
  • Long-Term Approach to Book Marketing:
  • Book marketing is a long-term commitment, more like a daily commitment to something rather than a race with a finish line.
  • Utilize the calendar to find thematic opportunities to promote your book throughout the year.
  • The Reach Framework:
  • The book "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause" introduces the Reach Framework, focusing on the importance of a website, email marketing, and social media.
  • Four Reach Commitments: Value, Consistency, Longevity, and Generosity.
  • Generosity in Marketing:
  • Generosity involves giving away valuable content, ideas, and time.
  • Giving away as much as possible can help build trust and connections with the audience.
  • Amplifying marginalized voices and providing support for their messages is crucial.
    Final Thoughts:
  • Building reach is about making a lasting difference with your ideas and inspiration, not just about fame or making money.
  • Authors should stay focused on the value they aim to bring to the world and persevere in their efforts.

Connect with Becky Robinson:


  continue reading

140 odcinków

Artwork
iconUdostępnij
 
Manage episode 395937131 series 3268615
Treść dostarczona przez Alexa Bigwarfe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Alexa Bigwarfe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Reach Framework, introduced by Becky Robinson, highlights the role of a website, email marketing, and social media in achieving a broader reach. The message encourages authors to approach book marketing with a focus on making a meaningful difference with their ideas and connecting authentically with their audience over time.
In this episode, Becky and Alexa discuss:

  • Definition of Reach: Reach is more than just having a larger audience. It includes expanding the audience plus creating a lasting impact.
  • Effective Strategies for Social Media Marketing:
  • Show up consistently on social media with value.
  • Understand the importance of moving your audience from social media to your website.
  • Use social media to find and form relationships but recognize that these relationships can be somewhat superficial.
  • Building Online Presence:
  • Start early and be patient. Building an online audience takes time.
  • Translate online connections into offline relationships for a more holistic connection.
  • Consistency over time is crucial for building an audience.
  • Long-Term Approach to Book Marketing:
  • Book marketing is a long-term commitment, more like a daily commitment to something rather than a race with a finish line.
  • Utilize the calendar to find thematic opportunities to promote your book throughout the year.
  • The Reach Framework:
  • The book "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause" introduces the Reach Framework, focusing on the importance of a website, email marketing, and social media.
  • Four Reach Commitments: Value, Consistency, Longevity, and Generosity.
  • Generosity in Marketing:
  • Generosity involves giving away valuable content, ideas, and time.
  • Giving away as much as possible can help build trust and connections with the audience.
  • Amplifying marginalized voices and providing support for their messages is crucial.
    Final Thoughts:
  • Building reach is about making a lasting difference with your ideas and inspiration, not just about fame or making money.
  • Authors should stay focused on the value they aim to bring to the world and persevere in their efforts.

Connect with Becky Robinson:


  continue reading

140 odcinków

Semua episod

×
 
Loading …

Zapraszamy w Player FM

Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.

 

Skrócona instrukcja obsługi