It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Integrating Business and Author Brands with Jack Murtha
MP3•Źródło odcinka
Manage episode 418219194 series 1257445
Treść dostarczona przez Smith Publicity. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Smith Publicity lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
…
continue reading
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
131 odcinków
MP3•Źródło odcinka
Manage episode 418219194 series 1257445
Treść dostarczona przez Smith Publicity. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Smith Publicity lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
…
continue reading
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
131 odcinków
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