Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
MP3•Źródło odcinka
Manage episode 446787262 series 1257445
Treść dostarczona przez Smith Publicity. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Smith Publicity lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
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continue reading
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
141 odcinków
MP3•Źródło odcinka
Manage episode 446787262 series 1257445
Treść dostarczona przez Smith Publicity. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Smith Publicity lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
…
continue reading
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
141 odcinków
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