#22 - What We Learned From Our Black Friday Promotion
Manage episode 291185494 series 2919162
Last week was Black Friday! We run our first campaign ever using landing pages, ads and email promotion. It was a big success thanks to the joint effort of many people: marketing team, developers, POs, and designer.
Today, we talk about
- How we run our first Black Friday and Cyber Monday promotions
- How we created landing pages and sales tracking
- How we promoted the pages via email marketing and ads
- Lessons learned and what to improve next time
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