Building a Successful Company with Chrissa McFarlane

Ask Brien Show

Today we are talking with Chrissa McFarlane, the Founder and CEO of Patientory Inc. Chrissa started her business after working in the corporate world, and has some great insight in the shift between corporate and creating a startup. She tells us what Patientory is, how this digital health wallet can help patients connect with their doctors and how she built out the company. She gives some great tips on her marketing strategy and how she utilizes podcasts to get the word out about Patientory. Tune in today to learn more about building a successful company you’re passionate about.

IN THIS EPISODE:

• [6:16] Chrissa explains what Patientory is and discusses her background.
• [9:07] How did Chrissa fund Patientory and get it off the ground?
• [11:16] Is data security a concern for users?
• [12:26] Does Patientory connect with wearable health trackers?
• [13:46] How does Patientory make money?
• [14:23] What has been the biggest challenge in the data health space?
• [15:42] What does Patientory’s team look like and where is it going in the future?
• [17:11] What has been Chrissa’s biggest challenge while building a team?
• [18:41] What differences has Chrissa experienced from working in corporate to a start up business?
• [20:26] Is Chrissa fluent in Spanish? How has that benefitted her in her business?
• [22:04] What is Chrissa’s marketing strategy? How has being a podcast guest helped with marketing?
• [29:23] What does Chrissa think is the most important attribute of an entrepreneur?

KEY TAKEAWAYS:

• Going from corporate work to creating a startup is a large shift that many don’t expect. The support, funding, growth, everything is smaller and as a CEO you have to be much more hands on through every aspect of the business.
• Entrepreneurs must have perseverance to push through and keep going with their vision and business when times get tough. There will be things that come your way that you want to give up on, but pushing through and remembering why you started the business will help you have success.

BIO:

As the Founder and CEO of Patientory, Inc. Chrissa McFarlane publishes international healthcare research articles and actively writes for Forbes on emerging healthcare technological advances. In 2019, McFarlane authored her first book titled Future Women: Minority Female Entrepreneurship and the Fourth Industrial Revolution in the Era of Blockchain and Cryptocurrency.

Devoted to fostering digital innovation in the healthcare industry, McFarlane served as co-chair of the Inaugural HIMSS18 Blockchain Workgroup, member of the; HIMSS Interoperability & Health Information Exchange Committee, Ernst & Young’s Entrepreneur Access Network and the World Economic Forum as a Technology Pioneer.

Chrissa has an array of professional experiences in the healthcare industry, specializing in technology transformation, delivering cost efficient services and products for corporate 500 enterprises/ startups achieving prestigious awards, McFarlane serves as an Influencer for the Inaugural Class of the Metro Atlanta Chamber’s Choose ATL campaign and Digital Influencer for HIMSS.

Specialties: Leadership, Program/Product Development, General Management, Healthcare Technology

LINKS MENTIONED:

Chrissa McFarlane Website

@patientory

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