Episode 005 - Learn the Most Important Type of Traffic for Your Law Firm

Attorney Marketing Profits

In this episode Richard talks about the 3 types of internet traffic. He tells us which type of traffic to focus on to generate the revenue that we need to be financially free and why the two other types of traffic are not nearly as fruitful. We learn that traffic we can directly utilize in our law firm, without depending on a third party, is invaluable to long-term success. Richard provides examples while describing the three types of traffic so we can gain a clear understanding of them. There is a spotlight on the third type that he describes, and we are given insight as to why we may be losing easy leads and what can be done to counter this problem. Finally, we also hear about Richard’s Facebook Group for attorneys and law firms that allows those involved in marketing in the legal space to seek advice and get opinions from others who are similarly situated. Link to Facebook Group -- https://www.facebook.com/groups/281501032483552 02:15 – Traffic that you Control. o What is traffic from an internet marketing standpoint. o Using a Facebook ad as an example of controlling traffic. o The positive points about this type of traffic, such as the number of users and simplicity. o The negative points about this type of traffic, such as depending on third parties. 08:54 – Traffic that you Earn. o An example of a law firm earning traffic from exposure in the news. o A negative quality about this type of traffic that is shared with traffic that you control. 11:25 – Traffic that you Own. o The significance of being able to capture information about the people who are visiting your website. o A discussion about how client lists are part of traffic that you own. o Avoiding missed opportunities in your marketing and rethinking your strategy. o The money is in the traffic that you own. o Richard’s newly created Facebook group. Website – www.AttorneyMarketingProfits.com Facebook – www.Facebook.com/AttorneyMarketingProfits Facebook Group -- https://www.facebook.com/groups/281501032483552 Twitter – www.Twitter.com/AttnyMarketing