#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

B2B Marketing with Dave Gerhardt

Treść dostarczona przez Exit Five and Dave Gerhardt. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Exit Five and Dave Gerhardt lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

2M ago 48:17

MP3•Źródło odcinka

In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.

Dave and Mychelle cover:

How Knak built a brand and captured demand in a space without a known category
The balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experiments
How AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platforms

Timestamps

(00:00) - - Intro to Mychelle
(05:18) - - Embracing Diverse Career Paths to Become a CMO
(10:02) - - Leveraging Big Company Skills in Startups
(10:53) - - Influencing Resources Without Ownership in Large Organizations
(15:15) - - Weekly Team Meeting Tips
(18:16) - - Mychelle’s OKR Framework
(23:02) - - How Knak Creates and Captures Demand
(24:34) - - How To Understand and Target Buyers
(31:12) - - Having AI Discussions With Your Team
(34:46) - - AI is Shifting from Core Component to Creative Assistant
(36:08) - - Integrating AI into Core Tools
(41:50) - - Sales and Marketing Alignment
(45:12) - - Navigating Relationships as a CMO

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

206 odcinków

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies