#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy

B2B Marketing with Dave Gerhardt

Treść dostarczona przez Exit Five and Dave Gerhardt. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Exit Five and Dave Gerhardt lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

24d ago 58:05

MP3•Źródło odcinka

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money.

In this episode, Dave Gerhardt hosts an live session with John Short, CEO of Compound Growth Marketing (CGM), and Kym Parker, SVP of Media Strategy at CGM, who walk through tried and true strategies they’ve built from managing over $50 million in paid spend.

They also cover:

How to choose which strategy is best for you and exactly how to target the right ICP
The three keys to successful paid media, like setting up actionable reporting
How to identify how much you can spend for leads/account at each stage of the sales and marketing funnel

Timestamps

(00:00) - - Intro to John and Kym
(07:45) - - Choosing the Perfect Paid Media Strategy
(12:13) - - The $100 CPL Myth
(15:48) - - Three Keys to Successful Paid Media
(18:26) - - Qualification Is Critical in ABM Success
(20:04) - - How You Should Think About Bidding Algorithms
(22:48) - - Prospect Experience: The Campaign Funnel
(24:28) - - Using a Multi-Channel Approach
(29:48) - - Mid-Intent Funnel Examples
(33:20) - - Executing on a Paid Acquisition Strategy
(39:29) - - Tailoring Your Messaging for Buying Committee Engagement
(44:03) - - Balancing Funnel Strategies
(46:44) - - Justifying Higher Costs
(50:59) - - Channel Testing and Target Comparison
(52:24) - - How to Master Paid Media in Enterprise Marketing

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

219 odcinków

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies