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How Customer Advocacy is Evolving in B2B Marketing
Manage episode 324047538 series 1066855
Treść dostarczona przez B2B Nation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez B2B Nation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
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Manage episode 324047538 series 1066855
Treść dostarczona przez B2B Nation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez B2B Nation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
197 odcinków
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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