Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Treść dostarczona przez B2B Nation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez B2B Nation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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How to Market Your Tech to Software Developers
Manage episode 327513377 series 1066855
Treść dostarczona przez B2B Nation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez B2B Nation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the way you market to senior business leaders.
Developers are more hands-on. They like to try before they buy. And marketing to software developers often means taking a bottom-up approach to selling your tech. Get your tools in the hands of the builders, and they will show their leaders what’s possible.
On this episode of 2B Nation, we’re talking to Yonatan Shelach of JFrog about how to market to software developers, what some marketers fail to understand about developers, and the outsized role developers play in the decision-making process in many organizations.
Episode Guide
2:26: The challenges of targeting software developers
4:05: What does Yonatan think businesses fail to understand about developers?
5:34: What’s been Yonatan’s most effective strategy for generating demand over the past two years?
6:43: What is the most important skill in B2B marketing today?
8:27: What is Yonatan’s favorite tool?
197 odcinków
Udostępnij
Manage episode 327513377 series 1066855
Treść dostarczona przez B2B Nation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez B2B Nation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the way you market to senior business leaders.
Developers are more hands-on. They like to try before they buy. And marketing to software developers often means taking a bottom-up approach to selling your tech. Get your tools in the hands of the builders, and they will show their leaders what’s possible.
On this episode of 2B Nation, we’re talking to Yonatan Shelach of JFrog about how to market to software developers, what some marketers fail to understand about developers, and the outsized role developers play in the decision-making process in many organizations.
Episode Guide
2:26: The challenges of targeting software developers
4:05: What does Yonatan think businesses fail to understand about developers?
5:34: What’s been Yonatan’s most effective strategy for generating demand over the past two years?
6:43: What is the most important skill in B2B marketing today?
8:27: What is Yonatan’s favorite tool?
197 odcinków
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Podobny do B2B Nation
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
