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From Planner to CEO: Building Strategy, Community, and Belonging in Events
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In this episode of Barefoot Business, Liz Lathan speaks with Nicola Kastner, CEO of Event Leaders Exchange (ELX), about her career journey from hospitality student to leading corporate event strategist and CEO. Nicola shares how she transitioned from logistics-focused roles to strategic event marketing, emphasizing the importance of aligning events with business outcomes and leveraging data to drive success. They discuss the power of community in professional growth, including how communities like ELX and Club Ichi foster collaboration, support, and shared learning. Nicola also highlights the value of mentoring younger professionals, embracing generational strengths, and building a clear value proposition for organizations. Together, Liz and Nicola reflect on how collaboration and belonging are key to thriving in the events industry.
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