#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.

Be Real Show

As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects research and buy solutions. That's why we help HR tech CEOs and marketing leaders like you evolve your marketing to focus on three pillars to build brand awareness, credibility, trust - and ultimately demand in the market for your solutions. Our demand generation process encompasses: Pillar 1: Strategy • Define your ideal customer profile to narrow down your audience to get better traction for bigger growth • Craft your unique point of view to break through the clutter and stand out in the minds of buyers • Map out a content marketing + demand generation plan that is the blueprint to hitting revenue targets Pillar 2: Content • Create cornerstone + cobblestone content that engages your ideal customers and keeps them coming back for more • Take an iterative approach to test, measure and refine the marketing approach to uncover what resonates in the market • Build a full-funnel digital footprint to support prospects no matter where they are at in their purchasing journey Pillar 3: Distribution • Enhance your website experience to drive more SEO rankings and keep visitors engaged on your site longer • Build an engaged audience through managed channels where they want to continually consume your content • Amplify your reach through 3rd-party channels to tap into existing audiences for bigger brand awareness and credibility We turn your digital footprint into your best sales rep - shortening sales cycles, improving close rates and lowering customer acquisition costs. If you're under pressure to scale your HR tech company, let's talk. We're ready to help you build an effective demand generation engine to drive the breakthrough growth you need. Schedule a free consultation with me: https://calendly.com/deannashimota/20min