#451 - Cari Jacobs-Crovetto gets REAL about becoming a Highly Effective Uniquely HUMAN

Be Real Show

I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety and improving communications for a CEO. You might ask yourself, “what’s the Venn diagram between business strategy, stellar marketing and executive coaching?” It all starts with a core governing belief: When we understand the core practice of empathy for another person – for the customer, for others and for ourselves, it all becomes a cake walk from there; ) I love understanding people. What makes them feel, or act, or think. That comes alive as much in customer journey mapping, customer personas and segmentation as it does in a deeply grounded coaching session. But it is not enough just to understand the customer, or the client. It is how that understanding comes to life in application. And how it is then transformed into action. I have applied years of on-the-job operations to now help leaders and organizations surface their best strategic thinking, deepen customer understanding and self-awareness, build better brands, create breakthrough stories and live from an emotionally intelligent and wide space.