The Rise of DIY Beauty Treatments: How Can Salons Compete?

Beauty Industry Leaders

The beauty industry is changing - and clients are taking matters into their own hands. DIY beauty trends are on the rise, with everything from temporary lash extensions to laser hair removal now available from the comfort of your own home. But what happens when treatments designed to be performed by professionals are performed by a layperson?
On this week’s episode, we’re diving into DIY beauty treatments, and what it means for the future of the business industry!
With thousands of kits, packs, and other offerings that promise salon quality at home, it can be concerning for the beauty business owner that this will affect her sales and lower client retention. I’m here to tell you that despite the convenience, there’s one thing that DIY will never be able to do - replicate the luxurious and professional experience that you perform at your salon. You need to use your skills to show clients the true value of your professional treatments. By marketing your salon as a high-end indulgence, it’s all about ensuring that from the minute they walk in your door, you elevate your offerings to meet that luxury standard. Rather than trying to compete with DIY, beauty industry leaders can learn to embrace it and use it to their advantage!
But there’s a dangerous side to the trend too...
Where you’ve had a client whose attempt at dyeing their hair just ends up stripey or orange, there’s also the potential for there to be a client who ends up with chemical burns and serious allergic reactions. This is your opportunity to educate your clients, and help them understand why professional treatments are the gold standard for beauty. I’ll show you how you can make a profit from your years of experience, from creating your own maintenance kits that encourage return visits, to offering in-person consultations and individualised product tailoring. DIY beauty might be a passing trend, but knowing how to create a long-lasting legacy? That’s where the real beauty industry leaders shine!
We’re examining the rise (and potential fall) of beauty treatments:
🛠 Examining the rise of DIY treatments: is it a passing trend, or here to stay?
🛠 The reality of the risks your client is taking, and how you can help stop them from making a big mistake (and saving them when they do!)
🛠 How you can take advantage of DIY to complement and enhance your professional services
🛠 Elevating your business to a level that could NEVER be replicated at home
Want to maximise your growth, profits and impact in the beauty industry? Join the Beauty Industry Leaders community today https://www.beautyindustryleaders.com.au/wait_list 📲

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
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If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
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