))
Experiential Marketing in the Digital Era w/ Angelic Vendette, CMO at Alo Yoga
Manage episode 352709987 series 3438069
Treść dostarczona przez Anushka Lokesh. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Anushka Lokesh lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Attention might be one of the most scarce resources nowadays. All brands fiercely compete to get people's attention and ensure they have the best experiences possible. That is the idea of experiential marketing; it aims to provide an exciting and unforgettable experience to your customers.
But experiential marketing is considered to work most effectively in off-line environments. Is there any way to ensure the same experience in the digital world? Angelic Vendette, the Chief Marketing Officer at Alo Yoga, has some strong arguments for a positive answer.
But experiential marketing is considered to work most effectively in off-line environments. Is there any way to ensure the same experience in the digital world? Angelic Vendette, the Chief Marketing Officer at Alo Yoga, has some strong arguments for a positive answer.
For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!
Beyond Conventional Marketing is handcrafted by our friends over at: fame.so
20 odcinków
Udostępnij
