22. Implementing Trends in 2024 and Beyond
Manage episode 383690956 series 3301357
Staying on top of trends can be so difficult. How do you ensure that you're on trend while staying true to your event and attendees? In this episode, I'm chatting with Annie and Marissa of 15|40 Productions, two women who have worked on some of the trendiest events and activations of the year (um, Barbie, hello!). They share their insights in making an impact, while staying on trend and even their tips for staying ahead of the game.
About the Guests:
ANNIE MCALLISTER - EXECUTIVE PRODUCER
Annie brings 15+ years of event production experience to her role in the 15|40 family. Her tenure includes large scale to intimate projects at some of today's most sought after live events and premieres. Annie's background in broadcast, streaming and music festivals has helped her build long standing relationships in a multitude of spaces including conferences, award shows, fundraisers, experiential activations, brand launches, hospitality design and large scale live events; all with an emphasis on overarching project management, design and client relations. MARISSA KIERSCH - VP, BRAND + EXPERIENTIAL
Marissa joined the 15|40 team after spending six years at Legendary Entertainment overseeing and working on global large-scale experiential tours for film campaigns, movie premieres and more. As a prior client, she became part of the family quickly, even though she abstains from simple forms of physical affection, such as hugs — the team loves to make her sweat. Her prior background in corporate PR has helped her build strong relationships with a large range of clientele including non-profit foundations, film studios and tech companies. Marissa's client relationships along with her wealth of knowledge are only some of the many attributes that make her a strong producer at 15|40.
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