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Female Voices in Marketing: Culture, Brand, and Generational Shifts
Manage episode 430612881 series 3573972
Treść dostarczona przez Maria Kauffman. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Maria Kauffman lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this special all-women episode of Beyond the Transaction, host Maria Kauffman brings together three dynamic professionals to discuss the intersection of culture, brand, and generational shifts in the business world. Amber Gray, Design Operations Manager at Industry Drive, Anne Drummond, Vice President of Marketing at Advance Local, and Tonia Butterworth, Executive Coach and Owner at InUnity Leadership, share their unique perspectives and experiences.
Join us as we explore how company cultures evolve, the challenges of maintaining brand authenticity, and the profound impact of generational differences on marketing strategies. From heartfelt stories of family businesses to the importance of diversity in the workplace, this episode offers a rich conversation on the power of empathetic and inclusive marketing.
The discussion also touches on how iconic brands like Apple, Nike, and Target have mastered cultural touchpoints, and the role of AI in shaping future marketing landscapes. Plus, don’t miss a deep dive into the cultural phenomenon surrounding Taylor Swift, the Barbie movie, and their influence on modern branding.
Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership.
Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty
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