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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bible Principles Podcast
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Treść dostarczona przez Dr. Gene A Getz. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dr. Gene A Getz lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In just 2 minutes a day Gene Getz will walk you through the entire Bible! Each podcast is based one of the 1500 principles in his Life Essentials Study Bible.
25 odcinków
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 2289575
Treść dostarczona przez Dr. Gene A Getz. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dr. Gene A Getz lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In just 2 minutes a day Gene Getz will walk you through the entire Bible! Each podcast is based one of the 1500 principles in his Life Essentials Study Bible.
25 odcinków
כל הפרקים
×1 Timothy Principle 11 - Material Needs From 1 Timothy 5:3-16 When there are legitimate material needs among believers that cannot be met by family members, as a church we’re to assist in meeting these needs. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 10 - Modeling Godliness From 1 Timothy 4:11-5:2 To be able to communicate the message of godliness to men and women of all ages, we are to exemplify Christlike qualities consistently in our own lives. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 9 - Spiritual Disciplines From 1 Timothy 4:6-10 As servants of Jesus Christ, we should first and foremost train ourselves to be godly. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 8 - False Doctrine From 1 Timothy 4:1-5 When confronting false teachers, we should be specific regarding what makes their doctrine untrue. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 7 - Qualified Coworkers From 1 Timothy 3:8-13 Men and women who assist elders/overseers should, in essence, be just as qualified as those who manage and shepherd the church NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 6 - A Profile of Christian Maturity From 1 Timothy 3:1-7 Leaders who are appointed to serve in shepherding roles in the church are to be selected based on comprehensive biblical criteria for measuring Christian maturity. NEW! - Let us know what you think of the program! Support the show…
1 Timothy Principle 5 - Gender Roles From 1 Timothy 2:8-15 To have a unified church that reflects the fruit of the spirit, both men and women are to function as equals in Christ within the parameters of God’s divine plan. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 4 - Prayer for Government Leaders From 1 Timothy 2:1-7 We are to pray regularly for all government officials so that we’ll have a peaceful environment in which to worship God and communicate the gospel NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 3 - Encouraging Our Leaders From 1 Timothy 1:18-20 We are to support and encourage our spiritual leaders as they confront those who are persuading people to violate God’s will. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 2 - The True Gospel From 1 Timothy 1:8-17 When evaluating false teaching, our most important criterion should be the true gospel message. NEW! - Let us know what you think of the program! Support the show
1 Timothy Principle 1 - Doctrinal Purity From 1 Timothy 1:3-7 To maintain doctrinal purity in the church, we must appoint leaders who are spiritually mature NEW! - Let us know what you think of the program! Support the show
Psalm Principle 15, Imitating Jesus Christ From Psalm 15:1-5 To have intimate fellowship with God, we must become more and more like Jesus Christ in the way we live NEW! - Let us know what you think of the program! Support the show
Psalm Principle 14, An Unbelieving Heart From Psalxm 14:1-7 We must be on guard against claiming to believe in God while acting as if He does not exist. NEW! - Let us know what you think of the program! Support the show
Psalm Principle 13, Openness and Vulnerability From Psalm 13:1-6 When we feel abandoned by God, we should share our feelings, both with God and with other trustworthy Christians. NEW! - Let us know what you think of the program! Support the show
Psalm Principle 12, Avoiding Deception From Psalm 12:1-8 In a world of lies and deception, we should consistently evaluate what we read, here, and see in light of the message in the Holy Scriptures. NEW! - Let us know what you think of the program! Support the show
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