10 Biggest Wastes of Spend for eCommerce Brands

Blues Brothers Podcast

In this episode, the hosts discuss the 10 biggest wastes of spend for e-commerce brands. They emphasise the importance of focusing on profitability and tracking cash flow. The first waste of spend they discuss is huge website builds, recommending that brands start with a simple and cost-effective website on platforms like Shopify. They also caution against spending on CRO agencies in the early stages, as the ROI may not be immediate. Other wastes of spend include expensive UGC, search campaigns, overinflated Klaviyo list costs, stock inventory mismanagement, inefficient shipping strategies, unnecessary staff, software subscriptions, and SEO.
Takeaways
- Focus on profitability and track cash flow to avoid wasting spend.
- Start with a simple and cost-effective website build on platforms like Shopify.
- Be cautious when spending on CRO agencies, as the ROI may not be immediate.
- Avoid overinflated Klaviyo list costs by cleaning your list and implementing automated flows.
- Manage stock inventory effectively to avoid overstocking fees and dead stock.
- Optimise shipping strategies and negotiate better rates with carriers.
- Be strategic when hiring staff and prioritise customer support.
- Monitor software subscriptions to keep costs in check.
- Consider the timing and ROI of investing in SEO for organic search growth.
Specialised agencies can provide expertise and leverage in specific areas of marketing.
Chapters
00:00 Introduction
01:32 Waste #1: Huge Website Builds
05:07 Waste #2: CRO Agencies
10:35 Waste #3: Expensive UGC
14:01 Waste #4: Spending on Search Campaigns
16:07 Waste #5: Overinflated Klaviyo List Costs
17:34 Waste #6: Stock Inventory Mismanagement
19:05 Waste #7: Inefficient Shipping Strategies and 3PL Costs
20:52 Waste #8: Unnecessary Staff
22:48 Waste #9: Software Subscriptions
31:43 Waste #10: SEO