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How to Unlock the Secrets of Building Trust with Your Author Brand - BM418
Manage episode 413027060 series 3353542
Treść dostarczona przez Susan Friedmann. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Susan Friedmann lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Want to build trust with your author brand?
Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.
Key takeaways from this interview:
- Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.
- Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.
- Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.
- Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.
And much, much more...
Tune in and discover strategies that transform your author brand into a legacy.
Download Maya's 7 Questions Brand Audit Workbook
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