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NBA's most popular photographer (from the Balkans) - Cassy Athena - Ep 97
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Cassy Athena is your favorite NBA players favorite photographer. She is an American with Serbian/Greek roots who has worked for Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports, Dime Magazine, Slam Magazine, NBA, Under Armour, Nike, Jordan Brand, and more. She has worked exclusively with the biggest NBA athletes and has helped with branding/marketing to many athletes and entertainers! In this episode we talked about her Balkan roots, her viral meme, some of her best photos and much much more... Check out her work at: https://www.cassyathena.com/ https://www.instagram.com/cassyathena/ https://www.instagram.com/cassyathenaphoto/ 0:00 Intro 1:30 Cassy's Balkan Background 5:45 Serbian community in LA 7:00 How Cassy got into photography 9:50 Freelancing or working directly with the nba? 11:30 Reels taking over IG & YT content trends 17:00 Behind the scenes content from NBA players 21:30 Nick Young Meme 26:30 Photos of Drake 29:00 What makes a great photo 31:00 Working with Lebron/Curry 36:30 Getting balkan brand sponsors 41:30 How nelly comes up with video ideas 44:30 Atmosphere in balkan sports 49:30 Serbian speakers in the nba 52:30 Learning spanish and serbian 55:30 Cassy’s content moving forward
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