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If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12
Manage episode 409668267 series 3545685
Treść dostarczona przez Preston Rutherford and The Chubbies Founders Tom Montgomery. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Preston Rutherford and The Chubbies Founders Tom Montgomery lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Summary
In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They also stress the need for a balance between short-term revenue and long-term brand building. Additionally, they discuss the allocation of resources between agencies and in-house teams for creative and media buying.
Takeaways
Clarify what you need to be excellent at and invest your resources there.
Focus on storytelling, creative content, and product differentiation.
Balance short-term revenue with long-term brand building.
Consider the allocation of resources between agencies and in-house teams for creative and media buying.
Chapters
00:00 Introduction
00:57 Rethinking the Approach to Building Chubbies
08:17 Approach to Content, Creative, Storytelling, and Product
26:16 Balancing Brand Building and Direct Response Marketing
32:40 Short-term vs. Long-term Focus
39:01 Conclusion
12 odcinków
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