345. Building an iconic brand with Styled by Sally

Brand Builders Lab with Suz Chadwick

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally.

Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years.

I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram.

Here are a few key takeaways from our chat:

1. Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering.

2. COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram.

3. Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity.

4. A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people!

I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years.

Connect with Style by Sally:

• https://www.styledbysally.com.au/
• https://www.instagram.com/styledbysally/
• https://www.facebook.com/styledbysally/

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