The building blocks of trust

Brand it! with Petchy

What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust?

Last week I learned something that I wanted to share with you. I attended a business related conference, and one of the keynote speakers was Anita Krohn Traaseth, who is a brilliant and very well renowned Norwegian business executive, speaker, and author. Anita shared about a tangible way of determining your trustworthiness: the Trust Equation. It’s a tool that you can use when evaluating your strengths and weaknesses as you work to earn the trust of your people — whether it’s your employees, or your dream clients.

Links:

• Shownotes + transcript
• Brand Boost
• Free 5-day micro course: Brand values, not bland values!